Console games have long been creating lifelike avatars of professional athletes that show up in TVs and computer monitors, but here’s a case in ... […]
Multinational consumer products company used the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore. Agency: Wavemaker (WPP). Core Objective. […]
Clear Channel Outdoor CEO Scott Wells and CFO Brian Coleman. Wells says European asset sales won’t reduce leverage. […]
Ben Zloof, CEO of UniLED. While no channel is immune to ad fraud, DOOH remains far less susceptible. This is because it was designed for one thing only: to deliver ads and do it in the real world. […]
Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed significant challenges, leading to limited insights and credibility. […]
Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. […]
Out of Home company oOh!media is set to be even more unmissable with the launch of New Zealand’s largest Video Out of Home screen (VOOH) in Sylvia Park in Auckland. ‘The Sylvia’ is the first 3D-creative capable screen addition to oOh!’s Retail Large Format portfolio, providing clients the opportunity to present advertising in a completely new and unique format. […]
Branded by KEVANI, “Melrose Lights'' will be an approximate 600 square foot digital display situated on one of Los Angeles’ most recognized streets, Melrose Avenue. With an eclectic mix of high end and vintage shopping, the neighborhood is known for fashion, a rich art scene, pop culture, and a lively nightlife. […]
Jeremy Male, CEO of OUTFRONT. […]
VIOOH, the global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH market. prDOOH ad spend is expected to increase by a third (33%) over the next 18 months. Nearly a third (31%) of US advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. […]
New York, NY [September 12, 2023] - Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world. Advana has a national micro market presence. […]
This is a fun interactive wall that blends projection mapping with conductive ink – done back in 2020 at an art center in Seoul. ... […]
A lot of technology companies have bolted digital signage capabilities on to their core software platform. Often, that means the end-products don’t do a ... […]
A new report from PwC, commissioned by OOH trade body Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. […]
Jay Altschuler, Sr. […]
