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More details: Transport for London launches monster £2.5bn OOH tender (Printweek)

The current incumbents are Global (rail and underground) and JC Decaux (bus shelters). It’s the first time that both the Rail (including London Underground) and Bus Shelter advertising concessions have been tendered at the same time. The tender comprises two lots and two separate contracts, although it’s possible that both lots could be won by the same bidder. […]

printweek.com
Thu, Oct 26, 2023 at 11:18 PM

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JCDecaux renews and extends advertising contract with Lima Airport Partners for the new terminal of Jorge Chávez International Airport of Lima in Peru, for 10 years

JCDecaux Peru's 10-year contract includes the advertising concession for the new Airport terminal which is set to launch in early 2025. […]

JCDecaux
Thu, Oct 26, 2023 at 11:15 PM

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LED Walls Have Now Been Around Long Enough They’re Aging Out – Like This One At Toronto’s Yorkdale Mall (16:9)

It really doesn’t seem that long ago that LED video walls were just emerging on the market, but we’re already seeing projects with walls ... […]

sixteen-nine.net
Thu, Oct 26, 2023 at 11:14 PM

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Billboard Insider Readers Split on Accepting or Rejecting Anti-Hamas Billboard

Billboard Insider readers split 50/50 on whether to accept or reject a billboard ad which said “Oh, don’t be naive. Hamas would chop your head off too.” Here are the poll results. […]

billboardinsider.com
Thu, Oct 26, 2023 at 7:57 PM

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OOH M&A broker’s take on OUTFRONT’s Canadian sale (Billboard Insider)

SignValue’s Paul Wright. We like OUTFRONT’s sale of their Canadian assets and their focus on domestic operations. The sale price won’t move the needle too much on debt service, but it should bring their sights on US markets into better focus. […]

billboardinsider.com
Thu, Oct 26, 2023 at 7:53 PM

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Finalists of Questex’s 2023 Digital Signage Experience (DIZZIE) Awards

Winners to be Announced at Digital Signage Experience 2023 on December 4 in Las Vegas NEW YORK, Oct. 26, 2023 — Questex’s Digital Signage Experience (DSE) has unveiled the 2023 Digital Signage Experience (DIZZIE) Awards finalists. […]

questex.com · Promoted content
Thu, Oct 26, 2023 at 6:18 PM

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US University In Damage Control Mode After Hitler Trivia Appears On Big LED Board At Football Stadium (16:9)

Photo credit: Jeff Kowalsky A US university has had to do a bunch of damage control this week after a very large image of ... […]

sixteen-nine.net
Thu, Oct 26, 2023 at 8:57 AM

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OUTFRONT Exiting Great White North, Selling OOH/DOOH Business To Canada’s Bell Media (16:9)

On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media ... […]

sixteen-nine.net
Thu, Oct 26, 2023 at 8:11 AM

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DSE to Feature Sessions on Retail and Immersive In-Store Signage Experiences (DSE 2023)

Current digital signage solutions for retailers are often fragmented, prompting retailers to invest significantly in making their first-party data more attractive to advertisers, focusing on data monetization. DSE recognizes the role of retail in the digital signage landscape. […]

digitalsignageexperience.com
Thu, Oct 26, 2023 at 12:10 AM

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Bell’s purchase of OUTFRONT’s Canada business gives it 40% of the $854 million Canadian market and may trigger further consolidation (The Message)

By Chris Powell. Bell's Astral and Pattison Outdoor—which claims 55% of the country’s static billboards and more than 6,400 street furniture faces—will control an estimated 70% of the out-of-home advertising revenue in Canada. The rest of the market is divided between larger companies like Lamar Advertising, Branded Cities, digital pure-play Allvision, and an array of small independents. […]

the-message.ca
Wed, Oct 25, 2023 at 11:14 PM

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Details of the OUTFRONT Canada sale to Bell Media (Billboard Insider)

The transaction is a purchase of the shares of OUTFRONT Canada, not a purchase of assets. This carries more risk for Bell Media because it steps into any liabilities of OUTFRONT Canada. A stock purchase is generally more tax advantageous for a seller. […]

billboardinsider.com
Wed, Oct 25, 2023 at 11:11 PM

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Advertising Week panel Oct 17, 2023: OAAA CEO Anna Bager describes the pace of OOH innovation (Street Fight)

Kathleen Sampey. You can’t skip it, you can’t block it, and it’s brand safe. OOH also produces higher consumer ad recall than TV, podcasts and radio, print, and online advertising, according to analysis from Solomon Partners. […]

streetfightmag.com
Wed, Oct 25, 2023 at 10:36 PM

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Following the purchase of 7.3% of Clear Channel Outdoor stock, these investors buy 5.2% of OUTFRONT Media shares (Billboard Insider)

Billboard Insider’s take: Moreno and Garcia must be betting on the long term turnaround of OUTFRONT’s transit and urban billboard business. […]

billboardinsider.com
Wed, Oct 25, 2023 at 10:35 PM

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Media buyers comment on oOh!Media 2024 offerings (Mediaweek)

byAlisha Buaya. The new premium and exclusive assets in Sydney’s attractive eastern suburbs will be sought after for brands in 2024, when even the affluent middle class will start to realise the true impact of our cost-of-living crisis and luxury and premium brands will be fighting over a smaller set of Australians. […]

mediaweek.com.au
Wed, Oct 25, 2023 at 10:26 PM

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What oOh!media’s 2024 plans mean for the Australian OOH market (Mumbrella)

Through oOh's data partnership with Unpacked (Flybuys) advertisers will now be able to measure and attribute the ROI of their outdoor activity, not just across oOh’s network but the entire sector,” iProspect’s group investment director, Vera Manalac said. “oOh! […]

mumbrella.com.au
Wed, Oct 25, 2023 at 10:02 PM

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