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Capital of Uzbekistan reports nearly 3,000 cases of unauthorized outdoor advertising installations (Daryo)

2,984 facilities in Tashkent alone were illicitly placed, and 3,082 advertising and information facilities were installed without proper permits throughout Uzbekistan. Of the 16,832 outdoor advertisements in the country, 11,144 (66%) were located in Tashkent, and 6,004 did not comply with regulations. […]

daryo.uz
Tue, Sep 19, 2023 at 12:10 AM

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Magna Boosts U.S. Ad Outlook For 2023, 2024; OOH to grow 4.2% in 2023 and 5.2% in 2024 (MediaPost)

by Joe Mandese. “Six months ago, the media industry was bracing for recession," noted Magna Executive Vice President of Global Marketing Intelligence Vincent Létang, adding, "but advertisers kept calm and continued to support their brands and sales through media investment. […]

mediapost.com
Mon, Sep 18, 2023 at 11:25 PM

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UK outdoor advertising recovery is led by DOOH, which now has 63% of market share (Print Week)

Dominic Bernard. The OOH advertising sector’s buoyant recovery from Covid – now trading at just 3% below 2019 levels – has exacerbated the divide between digital and print providers, according to fresh data. […]

printweek.com
Mon, Sep 18, 2023 at 11:22 PM

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IAB Australia offers ‘Foundations of Programmatic DOOH Buying’ training program free of charge (AdNews)

Foundations of Programmatic DOOH Buying module is available now, free of charge to all in the industry. The Foundations of Programmatic DOOH Buying module will include know-how on trading methods, audience targeting, measurement, brand impact and a wide range of local case studies. […]

adnews.com.au
Mon, Sep 18, 2023 at 11:20 PM

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Opportunities for OOH advertising as Gen Z will be traveling for longer and spending more this holiday season: Harris Poll Research

Air Travel Expected to See a Healthy Boost This Holiday Season According to Latest OAAA-Harris Poll Research. WASHINGTON, Sept. […]

OAAA
Mon, Sep 18, 2023 at 10:53 PM

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Steer Clear of this out-of-home fraud by “Clear Channel Outdoor Asia Corp” (Billboard Insider)

The Philippine Securities and Exchange commission has issued a warning that a fraudulent company named Clear Channel Outdoor Asia Corp is attempting to solicit investments even though it is not related to or affiliated with Clear Channel Outdoor Holdings, the public US based out of home company. […]

billboardinsider.com
Mon, Sep 18, 2023 at 6:30 PM

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How TierOne Media protects its billboard structures from weather effects (Billboard Insider)

  Jesse London, President, TierOne Media. We have inventory on the Gulf, and as with the Atlantic the salt content is very high. We get rust and need to stay aggressive. […]

billboardinsider.com
Mon, Sep 18, 2023 at 6:27 PM

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UK OOH market: VW motorway ads activate by scanning cars’ number plates (The Media Leader)

Ella Sagar. I-media, the motorway service out-of-home advertising specialist, has launched ad campaigns for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time. The campaigns for Peugeot-Citroen, Volkswagen, Toyota and Lexus use real-time data to target specific drivers of a competitive set of car brands. […]

the-media-leader.com
Mon, Sep 18, 2023 at 5:28 PM

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People Are Spending Like Crazy, But the Ad Market is Flat? (Nick Coston)

by Nick Coston, OOH, DOOH, pDOOH Professional. When some key OOH media execs were dismissed from their jobs recently, it was subtly alarming that Outfront CEO Jeremy Male told Billboard Insider, “It would be very hard to describe the ad market as robust.” Entire DOOH departments at big firms such as The Trade Desk, Yahoo, Ubimo, and Catalina USA, to mention a few, are gone. […]

nickcoston.substack.com
Sun, Sep 17, 2023 at 12:13 AM

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How Zoom Media UK uses Hivestack’s programmatic DOOH platform to make its advertisers’ campaigns more effective

Zoom specializes in getting brands in front of an affluent and active audience within high dwell time destinations. By sheer virtue of our digital screens being located in private environments, we are able to provide data driven solutions to advertisers which differentiates us from the rest of OOH. […]

hivestack.com · Promoted content
Sun, Sep 17, 2023 at 12:03 AM

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Common mistakes in transit advertising (Movia Media)

By Antonia Mungal. Despite its potential, many advertisers make mistakes in transit advertising that hinder their ability to really make the most of their marketing investment. Measuring ROI Effectively. […]

movia.media
Sat, Sep 16, 2023 at 11:24 PM

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OOH ad sales tip: Is your OOH expertise sabotaging your sales pitch? (Billboard Insider)

Lisa & Dan Nausley. Ever found yourself in a situation where your deep product knowledge might have overwhelmed your potential client? Pause for a moment. […]

billboardinsider.com
Sat, Sep 16, 2023 at 12:12 AM

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Custom-Fit Version Of Samsung’s The Wall Sells Merits Of Syracuse University To Students, Parents (16:9)

This is a nice piece of integration work done to blend a big micro LED video wall into the interior features of an architectural ... […]

sixteen-nine.net
Fri, Sep 15, 2023 at 8:27 AM

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dentsu’s OOH chief says fake OOH ads undermine trust in the medium (LBBonline)

Craig Barber, SVP, OOH, dentsu Media US. In a world of misinformation, audiences who are initially wowed might feel cheated when later discovering that a campaign was intentionally faked. Research by Edelman's Trust Barometer consistently reveals that consumers trust businesses more when they perceive them as authentic and transparent. […]

lbbonline.com
Thu, Sep 14, 2023 at 5:53 PM

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OOH media agency Talon and media agency Mediaplus integrate technologies and planning process to execute OOH campaigns for Mediaplus clients in NA (MediaPost)

The deal marks an extension of the agencies’ existing relationship outside the NA region. As in other regions where the firms work together, Mediaplus will leverage Talon’s OOH suite of products, powered by proprietary technologies. Those products will be integrated into Mediaplus’ NA planning process. […]

mediapost.com
Thu, Sep 14, 2023 at 5:49 PM

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