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Clear Channel Outdoor launches three new digital spectaculars in Las Vegas aiming to attract brands advertising around the upcoming Formula 1 event

Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three out-of-home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. […]

Clear Channel Outdoor
Tue, Sep 26, 2023 at 12:11 AM

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Programmatic DOOH DSP startup Beyyond Media says it now has 1 million+ digital billboards and screens in Latin America and the US connected on its platform

Beeyond Media, a programmatic digital out-of-home (DOOH) advertising demand-side platform (DSP), says it can now facilitate access to over 1 million digital billboards and screens. This news comes off the heels of Beeyond’s $10M Seed round which is being used to scale the Beeyond business in the United States and Latin America. […]

Beeyond Media
Tue, Sep 26, 2023 at 12:10 AM

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Montreal developers say their AI-based ad targeting solution allows marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies (Sign Media)

Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]

signmedia.ca
Mon, Sep 25, 2023 at 10:50 PM

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UniLED integrates its third-party DOOH verification platform UniLIVE with Geopath’s hourly audience measurement data

UniLED Offer Third-Party Audience Verification Services for US Digital Out-of-Home Campaigns via integration with Geopath. […]

UniLED
Mon, Sep 25, 2023 at 10:35 PM

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Chelsea FC Used Faux OOH To Promote Their New Kit On TikTok (Ministry of Sport)

By Manu Whatarangi. Chelsea FC recently launched their third kit for the 2023/24 season, and they did it in a very innovative way. They used Faux OOH, a trending marketing technique that combines CGI and organic social media posts to create the illusion of a real outdoor advertising campaign. […]

ministryofsport.com
Mon, Sep 25, 2023 at 10:22 PM

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What are 3DA billboards and how oOh!media uses them in DOOH campaigns (BandT)

How do 3D Anamorphic (3DA) billboards work? Moore explained to B&T that the billboards are a type of forced perspective — “It’s an optical visual illusion that was first used by artists during the Renaissance with amazing frescoes on the ceilings of churches.” But rather than religious iconography, oOh! […]

bandt.com.au
Mon, Sep 25, 2023 at 10:18 PM

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Intersection CEO says DOOH advertising’s growth is fueled by smart cities (Podcast by Digital Signage Today)

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes. […]

digitalsignagetoday.com
Mon, Sep 25, 2023 at 10:13 PM

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OOH ad sales tip: How to start selling more faster for Q1, 2024 (Billboard Insider)

Kevin Gephart. It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. […]

billboardinsider.com
Mon, Sep 25, 2023 at 8:04 PM

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How to Turn a Broken Digital Panel Into a Marketing Campaign (Billboard Insider)

For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light. The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows the hit). […]

billboardinsider.com
Mon, Sep 25, 2023 at 8:01 PM

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DSF Cocktails & Controversy Returns to New York Out of Home Week (Digital Signage Federation)

AI in Digital Signage Up for Debate (Warrenton, VA, September 25th, 2023)  AI is everywhere, doing everything. At least that’s what the ChatBot driven headlines would have you believe. […]

digitalsignagefederation.org · Promoted content
Mon, Sep 25, 2023 at 2:23 PM

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DSF Board of Directors Nominations Open (Digital Signage Federation)

Nominations for the DSF Board of Directors is now open.  Nominees must be willing to serve a two year term from January 1, 2024 until December 31, 2025.  Nominees must be employees of DSF member companies or an individual Member.  The Nominating Committee seeks candidates willing to work on and lead committees, proven record of serving within the DSF, with extensive industry background, and from a variety of companies. . […]

digitalsignagefederation.org
Mon, Sep 25, 2023 at 1:18 PM

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The Future of Media to be presented by McDonald’s CMO at DPAA Global Summit October 10, 2023 (DPAA)

To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known as their fans. […]

dpaaglobal.com · Promoted content
Mon, Sep 25, 2023 at 1:06 PM

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Digital signage sells vending-machine ham at Barcelona airport (AVInteractive)

The world’s largest chain of ham shops has implemented nsign.tv’s digital signage platform in its new vending machines at Barcelona airport. The first phase of the partnership involves 30 Enrique Tomás GO!urmet machines – which sell pre-packed ham, as well as sandwiches, snacks and drinks – distributed at strategic points throughout the airport. […]

avinteractive.com
Mon, Sep 25, 2023 at 10:37 AM

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Link Media Outdoor hires former Senior Vice President of Government Affairs of OAAA Kerry Yoakum as General Counsel (Link Media Outdoor)

Link Media Outdoor is a wholly owned subsidiary of Boston Omaha Corporation (NYSE: BOC). Link operates over 7,665 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska, Kansas, South Dakota, Nevada, Oklahoma, Arkansas and Tennessee. […]

linkmediaoutdoor.com
Sun, Sep 24, 2023 at 11:23 PM

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Awarded a Gold Lion at Cannes in 2023, these bus shelter DOOH screens in Brazil allow people to make video calls after dark (LBBonline)

With the goal of making everyone, and women in particular, feel safer while waiting alone at bus stops at night, the shelters’ digital advertising displays will be adapted to make video calls after dark. […]

lbbonline.com
Sat, Sep 23, 2023 at 8:29 PM

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