Brad Sousa was in Austin with 150 other AVI employees for an event known as AVI Live. He was slated to deliver a keynote speech to a large audience today. “Several AVI leaders were with Brad when he passed, despite all efforts to save him,” AVI’s CEO Jeff Stoebner writes on Linkedin. […]
A very, very long time ago, when TVs had tubes and cell phones were too big to slide into pockets, I got my start ... […]
Data-driven DOOH platform Awarion formally announces a partnership with Padelmedia in the Nordics, a DOOH network present in more than 90 padel centres. Padel, a racket sport that has soared in popularity in recent years, is played by enthusiasts every day in panelled courts. […]
Assemblyman Scott Gray’s bill would punish people who display cannabis roadside ads. Cannabis is so stigmatized that some New Yorker’s don’t even want to see it. One New York Republican wants to remove the eyesore of cannabis billboards and signs throughout the state, and introduced a bill that would do so, increasing penalties for signs that are already restricted. […]
The giant billboard features a state-of-the-art digital panel captivating passengers as they enter the airport with Qantas the inaugural advertiser. […]
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. […]
The panel was headed by Charles Parry-Okeden, CEO, ECN who talked with Frank Vallenga, VP of Sales (SaaS), Broadsign and Srikanth Ramachandran, Founder & Group CEO, Moving Walls, among others. The discussion began with an overview of the current state of programmatic adoption in Europe. […]
This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November ... […]
Andrew Marcus is senior vice president, research and insights, Clear Channel Outdoor, Here are some things to consider to best leverage OOH advertising to your advantage: Interactive Campaigns: Consider dynamic, eye-catching creative that can be updated in real time to align with changing circumstances and keep travelers engaged. […]
The old hierarchies of the digital signage CMS vendors are beginning to waver. This guest post looks at the overall CMS market, and who are the main players. There MAY be companies in China that have a pile of licenses that we don’t, collectively, even know about … but that’s a hard market to grasp. […]
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to ... […]
This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Andy Hamblin | Chief Revenue Officer | Livedooh Signkick. […]
A failure to get necessary permits may void your rights in a billboard lease. That’s the lesson of Clear Channel Outdoor v Schrem Partnership. Here are the facts: In 1986 Ackerley Communications entered into a 15 year lease to place a billboard on property owned by Schrem Partnership. […]
WOO President Tom Goddard: "The fact is, we’re just too fragmented in terms of multiple sales points, which makes out-of-home complex to buy at scale and at speed." Rick Robinson: Everybody thinks they can build their own software and I’ve been there and tried. […]
Streaming entertainment giant Netflix is reportedly going a little down the path of Disney and Universal Studios, with plans to start opening bricks and ... […]
