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The Top 10 Industries Using Outdoor Roadside Advertising (75Media)

In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments.  The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. […]

75media.co.uk
Tue, Nov 14, 2023 at 5:37 AM

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How digital signage software helps integrate various AV systems in your organisation

In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]

Editorial · Promoted content
Tue, Nov 14, 2023 at 12:10 AM

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LED Truck Media will use StreetMetrics’ technology to measure its clients’ ad campaigns, nationally (StreetMetrics)

Miami-based LED Truck Media has selected out-of-home media measurement firm StreetMetrics as their planning, measurement, and attribution solutions provider for their digital advertising fleet. With StreetMetrics, LED Truck Media will gain insights about their mobile digital billboards across the nation. […]

streetmetrics.com · Promoted content
Tue, Nov 14, 2023 at 12:10 AM

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Big European Integrator Trison Acquired By Investment Firm With Direct Ties To Lichtenstein’s Royal Family (16:9)

The largest digital signage-focused integrator and solutions provider in the European market has been acquired by an investment firm that is based in Lichtenstein ... […]

sixteen-nine.net
Mon, Nov 13, 2023 at 10:22 PM

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ZetaDisplay to deploy a digital signage network in 220 Swedish grocery stores

European digital signage solutions provider ZetaDisplay has entered into a multi-year framework agreement with Axfood, initially for the development and establishment of a new digital signage solutions concept for leading Swedish grocery retail chain Hemköp covering 220 stores. […]

ZetaDisplay
Mon, Nov 13, 2023 at 9:57 PM

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How do you pay out-of-home ad sales reps? (Billboard Insider)

An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper limit. Payments should be based on collections, not bookings or you are incentivising employees to book business which never pays. […]

billboardinsider.com
Mon, Nov 13, 2023 at 12:14 AM

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Mega-Project Developer Uses LED On Film For Riyadh Presentation Center (16:9)

This is what looks to be a presentation center for a vast mixed-use project in Riyadh – using LED-embedded transparent film on the windows. ... […]

sixteen-nine.net
Mon, Nov 13, 2023 at 12:11 AM

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Add this to your OOH sales pitch: the unique benefits of digital out-of-home advertising (Billboard Insider)

Kevin Gephart. We can move at the speed of business, match our client’s/prospect’s ambition. We’re agile, relevant, measurable and real-time. […]

billboardinsider.com
Mon, Nov 13, 2023 at 12:11 AM

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How digital signage is used for mass notifications (rAVe Pubs)

Gibson Kete. Digital displays are evolving beyond their traditional role in advertising to encompass a wide range of services, including emergency notifications and dynamic wayfinding. As Nanolumens’ Todd Alan Green pointed out, “These dynamic displays now serve as mission-critical messaging systems, revenue generators and emergency response tools. […]

ravepubs.com
Mon, Nov 13, 2023 at 12:10 AM

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Europe’s largest media companies both seeing strong growth in DOOH sales (16:9)

by Dave Haynes. Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period. Sales for Ströer are up despite the overall overall advertising market being down or level in most sectors. […]

sixteen-nine.net
Sat, Nov 11, 2023 at 6:11 PM

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16th annual OUT OF HOME: NOW conference by Advertising Club of New York – December 05, 2023

Conference & Awards Tues. Dec 5th, 2023 8:30 AM - 12:30 PM. 8:15    REGISTRATION OPENS BREAKFAST/NETWORKING 9:00   CONFERENCE WELCOME & STATE OF THE INDUSTRY. […]

theadvertisingclub.org
Sat, Nov 11, 2023 at 6:10 PM

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ADTECH:OOH – Europe conference: Thursday 7th December 2023 in Amsterdam

Early speakers to be announced include; John Molendijk | Co-Founder | Streaem who will be talking about ‘How To Create A Retail Media Network From Scratch’ , Tim Harvey | Co-Founder | Knitting Media who willshare ‘Another Christmas Gift for Global OOH’, Nicola Fox | Head of Programmatic | Talon who wil be reprising her incredibly well received ‘DOOH X DATA X DARING’ Advertising Week presentation and the DPAA’s new Executive Director in EMEA, Tim Waldron. […]

2023adtecheur.dailydooh.net · Promoted content
Sat, Nov 11, 2023 at 6:08 PM

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Geopath chief says political ads on billboards are trusted more than their online versions (Billboard Insider)

Dylan Mabin, President, Geopath. The concerns around fake content compelled Google to recently update its political advertising copy policy to require advertisers to prominently disclose whether any portion of an ad was generated by artificial intelligence. The requirement will extend to all digital ads on Google and videos on its YouTube platforms. […]

billboardinsider.com
Fri, Nov 10, 2023 at 7:43 PM

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Programmatic, Social and Growing Role of DOOH at DPAA’s Dec. 6, 2023 Holiday Party

NEW YORK – November 10, 2023 – DPAA, the global trade marketing association for out-of-home media and its growing role in the omnichannel mix, will hold its year-end holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year. […]

dpaaglobal.com · Promoted content
Fri, Nov 10, 2023 at 10:07 AM

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Talon now has 640 DOOH screens available to trade programmatically in Ireland (Adworld)

Eoin Carroll, programmatic lead with Talon. When evaluating spontaneous brand awareness, it’s clear that a classic broadcast campaign excels in driving that shift. These findings have been corroborated by our own campaign effectiveness studies in Ireland, and they have significantly influenced the role that programmatic has in the overall OOH media mix. […]

adworld.ie · Promoted content
Fri, Nov 10, 2023 at 12:10 AM

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