Raw Feed & Search

Who will run your OOH ad business after you? (Billboard Insider)

Dave Westburg moderated a Founders Journey Panel. The panel included out of home execs from a small company (Charley McIntyre – Bullfrog Outdoor), a medium sized company (Steve Richards – Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski – West Virginia Outdoor and John Siegenthaler – Lind Media Outdoor). Here’s what they said when asked about succession planning. […]

billboardinsider.com
Mon, Oct 16, 2023 at 9:55 PM

Permalink

New Zealand’s OOH advertising revenue in Q3 was the highest to date at $46.6m, an increase of 17% YOY

At a glance, Q3's performance showed: Digital Out of Home (DOOH) share of revenue remained stable for most of 2023; the average DOOH share is between 75-76% of all revenue – Q3, DOOH revenue share was 76%. Revenue earned through DOOH in Q3 was the highest for that quarter on record at $35.5m. […]

OOHMAA
Mon, Oct 16, 2023 at 12:17 AM

Permalink

Reminder: 200+ Pages Of Profiles, Insights And Research On Digitl Signage Available As Free Download (16:9)

I get calls and emails frequently – had one just last week – asking if I knew of good resources for research on the ... […]

sixteen-nine.net
Mon, Oct 16, 2023 at 12:14 AM

Permalink

Chilean Bakery Uses Digital Split-Flap Displays For Full Five-Screen Menu Board (16:9)

Most of the flip-disc and split-flap installations I’ve seen – old-school mechanical or digital – have tended to be single screens that are used ... […]

sixteen-nine.net
Mon, Oct 16, 2023 at 12:10 AM

Permalink

DOOH Network Captivate Further Extends Footprint Into Residential Via Partnership With Deliveries Locker Firm (16:9)

The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company ... […]

sixteen-nine.net
Mon, Oct 16, 2023 at 12:10 AM

Permalink

SignageOS, Screenfeed Partner On Standard HTML5 Performance Tests For SOC Smart Displays And Players (16:9)

The Czech/US software firm signageOS has been doing benchmarking tests on system-on-chip smart display technology since 2018, and has now taken the interesting step ... […]

sixteen-nine.net
Mon, Oct 16, 2023 at 12:10 AM

Permalink

A recap of the DPAA Global Summit that took place October 10, 2023 in NYC (MarTech)

Chris Wood, reporter. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. […]

martech.org
Sun, Oct 15, 2023 at 8:10 PM

Permalink

What AI means to digital signage and how it is already being applied: Audio, 43:00; DSF Cocktails And Controversy, NYC 2023

Dave Haynes talks to Chris Grosso, CEO of Intersection, Jeffrey Weitzman of Navori and Jim Nista, who has a boutique creative agency out in LA. […]

sixteen-nine.net
Sun, Oct 15, 2023 at 7:46 PM

Permalink

Nick Coston’s account of the Out-of-Home New York week October 9-13, 2023 (With Pictures)

by Nick Coston. Are we in the danger zone of AI taking over our beloved OOH media? Are we too traditional to keep up with the advertising Joneses? […]

nickcoston.substack.com
Sun, Oct 15, 2023 at 7:44 PM

Permalink

Legal implications of not taking down your billboard when a lease ends and why timely removal is essential (Billboard Insider)

By Marnie Cody, Hamlin Cody Law Group. 1 - Legal Implications: When you lease land for a billboard, the lease agreement typically outlines specific terms and conditions, including the lease duration. If you neglect to remove your billboard upon lease expiration, you may inadvertently relinquish your rights to the structure. […]

billboardinsider.com
Fri, Oct 13, 2023 at 6:20 PM

Permalink

How to scale your OOH ad company (Billboard Insider)

John Siegenthaler, Lind Media Outdoor: You need to dominate your market. You could build 3 signs in every market but that’s just economically not viable. Be an asset to your community. […]

billboardinsider.com
Fri, Oct 13, 2023 at 6:17 PM

Permalink

OOH ad sales tip: How to prevent sale reversals due to prospect’s second thoughts (Billboard Insider)

Lisa & Dan Nausley. Instead of trying to trap the buyer into a sale, a more effective approach is to ensure the prospect is entirely comfortable with the proposed sale before finalizing it and eliminate any potential reasons for them to back out. Most often, these abrupt reversals occur because the prospect had second thoughts. […]

billboardinsider.com
Fri, Oct 13, 2023 at 6:11 PM

Permalink

Revel, Absen Forge Alliance To Chase Arena, Stadium Display And Signage Business (16:9)

Utah-based solutions provider Revel Media Group has done a partnership deal with the US wing of Chinese LED manufacturer Absen to mutually chase business ... […]

sixteen-nine.net
Fri, Oct 13, 2023 at 10:36 AM

Permalink

How brands can use DOOH this holiday season (Broadsign via OpenMic)

by Kayla Caticchio. People are planning to begin shopping earlier this year, with more than half of US consumers expected to start stocking up on holiday gifts before November. […]

thedrum.com · Promoted content
Fri, Oct 13, 2023 at 12:10 AM

Permalink

DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising (16:9)

One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round ... […]

sixteen-nine.net
Thu, Oct 12, 2023 at 8:11 PM

Permalink