JCDecaux Peru's 10-year contract includes the advertising concession for the new Airport terminal which is set to launch in early 2025. […]
It really doesn’t seem that long ago that LED video walls were just emerging on the market, but we’re already seeing projects with walls ... […]
Billboard Insider readers split 50/50 on whether to accept or reject a billboard ad which said “Oh, don’t be naive. Hamas would chop your head off too.” Here are the poll results. […]
SignValue’s Paul Wright. We like OUTFRONT’s sale of their Canadian assets and their focus on domestic operations. The sale price won’t move the needle too much on debt service, but it should bring their sights on US markets into better focus. […]
Winners to be Announced at Digital Signage Experience 2023 on December 4 in Las Vegas NEW YORK, Oct. 26, 2023 — Questex’s Digital Signage Experience (DSE) has unveiled the 2023 Digital Signage Experience (DIZZIE) Awards finalists. […]
Photo credit: Jeff Kowalsky A US university has had to do a bunch of damage control this week after a very large image of ... […]
On the heels of news Clear Channel is continuing to back out of the European OOH/DOOH media market comes word that another US media ... […]
Current digital signage solutions for retailers are often fragmented, prompting retailers to invest significantly in making their first-party data more attractive to advertisers, focusing on data monetization. DSE recognizes the role of retail in the digital signage landscape. […]
By Chris Powell. Bell's Astral and Pattison Outdoor—which claims 55% of the country’s static billboards and more than 6,400 street furniture faces—will control an estimated 70% of the out-of-home advertising revenue in Canada. The rest of the market is divided between larger companies like Lamar Advertising, Branded Cities, digital pure-play Allvision, and an array of small independents. […]
The transaction is a purchase of the shares of OUTFRONT Canada, not a purchase of assets. This carries more risk for Bell Media because it steps into any liabilities of OUTFRONT Canada. A stock purchase is generally more tax advantageous for a seller. […]
Kathleen Sampey. You can’t skip it, you can’t block it, and it’s brand safe. OOH also produces higher consumer ad recall than TV, podcasts and radio, print, and online advertising, according to analysis from Solomon Partners. […]
Billboard Insider’s take: Moreno and Garcia must be betting on the long term turnaround of OUTFRONT’s transit and urban billboard business. […]
byAlisha Buaya. The new premium and exclusive assets in Sydney’s attractive eastern suburbs will be sought after for brands in 2024, when even the affluent middle class will start to realise the true impact of our cost-of-living crisis and luxury and premium brands will be fighting over a smaller set of Australians. […]
Through oOh's data partnership with Unpacked (Flybuys) advertisers will now be able to measure and attribute the ROI of their outdoor activity, not just across oOh’s network but the entire sector,” iProspect’s group investment director, Vera Manalac said. “oOh! […]
The most successful advertising campaigns pair relevant messaging and precise targeting. Adding geofencing to your out of home (OOH) advertising strategy leverages cutting-edge technologies to deliver messages to the right audience at the right time. […]
