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Sharp/NEC to continue advancing the LED technology in the Large Format Display segment (Invidis)

Matthias Hartmann, General Sales Manager DACH at Sharp NEC Display Solutions Europe. This includes, among other developments, the third generation of the LED FE Series, introduced at the beginning of 2024, which is equipped with Flip-Chip SMD technology and marks a significant progress in energy efficiency. […]

invidis.com
Tue, Dec 17, 2024 at 4:20 PM

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OOH audience: miles traveled up 2.8% and transit ridership up 4.7% (Billboard Insider)

Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to date through October. Transit ridership continues to rebound according to the American Public Transit Association 3Q 2024 public transit ridership report. […]

billboardinsider.com
Tue, Dec 17, 2024 at 4:14 PM

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What OOH ad buyers wish OOH sales reps knew – part 4 (Billboard Insider)

Ali Broback: Always respond instantly with, "I’m on it". I don’t care if you’re out for lunch, or you’re on vacation. Set an expectation that you got the request and you’re on it. […]

billboardinsider.com
Tue, Dec 17, 2024 at 4:11 PM

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McDonald’s Opens Corporate Store In LA That Has No Lobby Or, By The Looks Of It, Drive-Thru Displays (16:9)

QSR giant McDonald’s is testing a store format in LA that has no dine-in area but also appears, at least, to not rely on ... […]

sixteen-nine.net
Tue, Dec 17, 2024 at 7:42 AM

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Unlike Michigan, Ohio has no plans to allow marijuana billboards (Cleveland dot com)

Marijuana rules: Ohio will not look like the borderlands of Michigan, with dozens of billboards along the highways advertising dispensaries, under a new rules package proposed by the Ohio Division of Cannabis Control. […]

cleveland.com
Tue, Dec 17, 2024 at 12:10 AM

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2024 was another difficult year for digital signage in North America and in Europe; 2025 will depend on the tariffs (Invidis)

by Florian Rotberg. The overall market will probably only grow in the low to mid single-digit percentage range. The second half of the year in particular was more difficult than expected, also due to the unpredictable election outcome in November. […]

invidis.com
Mon, Dec 16, 2024 at 6:18 PM

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Debt trends in the out-of-home advertising industry (Billboard insider)

Here are some charts covering the third quarter 2024 by Moorgate Capital Partners. Debt costs have been stable at the public out of home companies. Lamar has a 5% weighted average cost of debt, followed by OUTFRONT (5.5%) and Clear Channel Outdoor (7.4%). […]

billboardinsider.com
Mon, Dec 16, 2024 at 6:08 PM

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STRATACACHE’S Chris Riegel Details Opportunities And Deadly Sins Of In-Store Retail Media (16:9)

If your company is chasing the retail media networks dream in some fashion – as a vendor, operator or even a brand – this ... […]

sixteen-nine.net
Mon, Dec 16, 2024 at 9:18 AM

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Registration Starts Tomorrow For The ISE 2025 Digital Signage Mixer (16:9)

Tickets go up tomorrow at 10 AM Eastern, 3 PM Central Europe for the 2025 digital signage mixer at ISE in Barcelona. The time ... […]

sixteen-nine.net
Mon, Dec 16, 2024 at 8:42 AM

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Broadsign Staffers Ski All Weekend Raise $31K+ For Children’s Causes (16:9)

Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s ... […]

sixteen-nine.net
Mon, Dec 16, 2024 at 12:10 AM

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Digital signage industry benefits from Germany’s investment in the “Digital Pact for Schools” (Invidis)

by Florian Rotberg. The Digital Pact 2.0 is to provide a total of five billion euros by 2030 for the digitization of schools such as interactive whiteboards. The digital signage industry in particular has benefited from the Digital Pact for Schools in recent years. […]

invidis.com
Mon, Dec 16, 2024 at 12:10 AM

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Kroger, Albertsons could turn to ad business as mega merger falls through, analysts say (MSN)

by Siddharth Cavale. Retailers like Amazon, Target, Walmart, and grocers like Tesco have created in-store and online media platforms that generate advertising revenue from big food companies and consumer product makers. […]

msn.com
Sun, Dec 15, 2024 at 4:08 PM

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Retail media expected to overtake TV by the end of 2025 in the UK, to be placed behind only paid search and social media (The Grocer)

By George Nott. Retail media’s extraordinary growth will – as Tesco told suppliers at a summer event – make the medium bigger in terms of ad spend than television by the end of 2025, behind only paid search and social media. “It is absolutely feasible that retail media will over-take TV in investment,” says Georgina Evenden, business director at commerce media agency Capture. […]

thegrocer.co.uk
Sun, Dec 15, 2024 at 4:05 PM

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JCDecaux and JOJ Media House Group decide not to pursue the merger of their OOH activities in Slovakia

Paris, December 13th, 2024 – JCDecaux SE (Euronext Paris: DEC), announced on December 14th, 2023 that it had signed an agreement regarding the merger of its activity in Slovakia with Akzent Bigboard, the outdoor advertising subsidiary of JOJ Media House Group, the leading Media Group in Slovakia. Finally, the parties have mutually agreed not to proceed with the transaction. […]

JCDecaux
Sun, Dec 15, 2024 at 4:04 PM

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Samsung’s new VXT platform is not primarily a CMS but an open technology and sales platform with an app store (Invidis)

by Florian Rotberg. By taking the platform path, Samsung is opening up the digital signage market to new end customers, on the one hand, and to all providers, on the other. Whether independent software developers (ISVs), integrators with their own CMS platforms, or (retail) technology providers, all can now easily offer their solutions and services worldwide. […]

invidis.com
Fri, Dec 13, 2024 at 3:44 PM

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