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DPAA adds new high profile speakers for its global Video Everywhere Summit taking place October 15, 2024

Industry’s Largest One Day Media and Marketing Event takes place in NYC on October 15, 2024   NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today additional speakers for the annual DPAA Global Summit. […]

dpaaglobal.com · Promoted content
Mon, Sep 23 at 1:35 PM

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OOH audience: Travel on all US roads and streets increased 1.2% in July 2024 compared to July 2023 (Billboard Insider)

Year to date travel is up 0.9% for the first 7 months of 2024 compared to the first 7 months of 2023. You can see the data below. […]

billboardinsider.com
Mon, Sep 23 at 1:33 PM

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NBA’s Miami Heat Incorporates Giant LED Torch Inside Its New Center-Hung Scoreboard At Home Arena (16:9)

This is a good example of how LED introduces more design flexibility for digital displays in large venues – a giant LED sculpture shaped ... […]

sixteen-nine.net
Mon, Sep 23 at 9:22 AM

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DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts (16:9)

I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV ... […]

sixteen-nine.net
Sun, Sep 22 at 3:55 PM

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Technologies and features used in in-store advertising (EMARKETER)

By Sarah Marzano. Existing screens (such as those at checkout or on TV walls), and traditional demo stations are retail media formats that require minimal upfront investment, allowing retailers to quickly launch in-store advertising. The revenues generated from these efforts can be reinvested into tech upgrades, expanding available media formats. […]

emarketer.com
Sun, Sep 22 at 2:35 PM

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OOH ad sales: How to convince the prospect to choose you and not your competitor (Billboard Insider)

Lisa & Dan Nausley. By taking the time to discover what the prospect truly wants to achieve and how your solution can specifically address their challenges/opportunities, you position yourself as more than just another option—you become the clear, best choice. […]

billboardinsider.com
Fri, Sep 20 at 11:37 PM

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In-depth: The merger of Russia’s largest online retailer with Russ Outdoor turns ugly (Radio Free Europe)

Todd Prince, senior correspondent. In June, when the company announced it was undertaking a merger with an outdoor advertising firm called Russ, things began to get ugly. Vladislav went public with his opposition to the deal, after which Tatyana said she would be filing for divorce. […]

rferl.org
Fri, Sep 20 at 11:35 AM

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Look Ma, No Dongles! Screenshare Tech Firm Airtame Adds Virtual Version That Includes Digital Signage Platform (16:9)

A Danish company called Airtame has been making and marketing hardware dongles with supporting software that enables hybrid conferencing, screen sharing and basic workplace-focused ... […]

sixteen-nine.net
Fri, Sep 20 at 10:29 AM

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DOOH Network Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences (16:9)

The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention ... […]

sixteen-nine.net
Fri, Sep 20 at 7:53 AM

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A two-minute video on how to design a billboard ad (Billboard Insider)

The folks at Coastal Outdoor have a delightful 2 minute youtube video highlighting the principles of billboard design. One photo. One message. […]

billboardinsider.com
Fri, Sep 20 at 12:17 AM

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OOH advertising provides brand safety, suitability, and compliance (Broadsign via Open Mic)

By Kayla Caticchio, Broadsign. Advertisers and media buyers are now, more than ever, hyper-aware of the impact a consumer’s perception of a brand can have on purchase decisions, as well as brand consideration and loyalty. […]

thedrum.com · Promoted content
Fri, Sep 20 at 12:10 AM

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Australia’s JOLT to install thousands of free, fast DOOH ad-funded EV charging stations in Canada, starting with Toronto

Richmond Hill represents the first municipality in the Greater Toronto Area (GTA) to offer the first 7kWh free-of-charge to EV drivers in the community and supports the federal government’s ambitious goal of installing 200,000 public EV chargers by 2030. JOLT’s debut in Richmond Hill brings a game-changing service to the community: free EV charging that’s as fast as it is green. […]

joltcharge.com
Thu, Sep 19 at 11:50 PM

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Highlights from the IAB Connected Commerce Summit: Retail Reimagined in New York (MarTech)

Chris Wood. The potential for reaching customers through RMNs is real, which is why there’s so much interest in them. Without common standards, each network remains its own walled garden. […]

martech.org
Thu, Sep 19 at 11:47 PM

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IAB Releases In-Store Retail Media Definition, Measurement Standards (MediaPost)

by Laurie Sullivan. In-store retail media consists of digital screens, printed and static ads, audio, connected shopping and experimental ads, but non-digital in-store retail media, which are printed and static ads, and experiential offerings such as product sampling are not included in the in-store standards. […]

mediapost.com
Thu, Sep 19 at 11:43 PM

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Kroger is to release its own updated measurement model for its retail media network (Grocery Dive)

Peyton Bigora, Staff Reporter. Despite retail media’s rapid growth in recent years, nailing down standardized measurement metrics is a “slow journey everyone’s taking,” Foster said, adding that it can be challenging for retail media networks to avoid getting stuck on strategies in a time when the space is constantly evolving. […]

grocerydive.com
Thu, Sep 19 at 11:41 PM

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