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In-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards; How IAB Europe is going to tackle this

IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett. Despite its rapid growth, in-store Retail Media suffers from a fragmented ecosystem that lacks cohesive standards. A gap that is particularly problematic for media buyers, who are trying to navigate inconsistencies, and invest confidently in this channel. […]

iabeurope.eu
Tue, Oct 8 at 4:20 PM

Download to review: IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards are open for public comment until November 01, 2024 (IAB Europe)

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for public comment, offering much-needed clarity in this rapidly expanding channel. The recommended standards are now open for industry feedback until 1st November, and we invite you to send all comments to retailmediastandards@iabeurope.eu. […]

iabeurope.eu
Tue, Oct 8 at 4:18 PM

Used billboards should be repurposed to create durable roof tarps for hurricane survivors (Billboard Insider)

Stefanie Cortez, Every Shelter “Emergency Tarp by Every Shelter is simple and commonsense: used billboards should be repurposed to create durable roof tarps for disaster survivors. Per FEMA, the best option in a disaster is for survivors to be able to shelter-in-place which allows an immediate working solution until timing and/or funds are available to repair the home. […]

billboardinsider.com
Tue, Oct 8 at 3:59 PM

Home Depot’s new self-service ad placement tool brings together on-site, off-site and in-store ad units for suppliers of all sizes (Marketing Dive)

Chris Kelly, Senior Reporter. “We have thousands of small suppliers who may only have one to three products… and they don’t know anything about how to buy an ad, so we have to help them succeed inside of Home Depot,” explained Melanie Babcock, vice president of Orange Apron Media and monetization. […]

marketingdive.com
Tue, Oct 8 at 12:17 AM

Panel discussion “Reinventing Digital Billboards” from Sustainable OOH Media Event by Moving Walls and Asia School of Business (Video, 52:28)

Facilitated by Narayan Murthy (Head of Adtech Sales, Moving Walls Group), the panel explored DOOH's critical role in driving the sustainability agenda forward. The conversation went beyond adopting greener technologies to reimagining the very foundation of how the industry operates. […]

youtube.com · Promoted content
Tue, Oct 8 at 12:10 AM

Monday, October 7 Mon, Oct 7

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