OneScreen AI founder says the company has found a way to measure attribution of digital billboard ads (Video, 35:22 by Marketing Max)
Interview with Greg Wise, the founder of OneScreen ai. […]
Wed, Dec 20, 2023 at 4:47 PM
Interview with Greg Wise, the founder of OneScreen ai. […]
Came across this online – an interesting cutaway view of the Sphere in Vegas, showing the exoskeleton and how the seating and common areas ... […]
Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... […]
The live events company that jointly puts on both Live Design International (LDI) and Digital Signage Experience (DSE) has pushed out a wrap-up press ... […]
Provider says after the content is uploaded, the screen does not consume any power on playback. Strangely, this info is not on Actineon site, but you can watch the short video here. […]
by Dom Kozak. Last December, JCDecaux UK’s programmatic team complied a collection of the campaigns that really highlighted the potential of the channel, and I predicted that we’d see a bit of a creative revolution in 2023. Not to blow my own trumpet – but I was right. […]
Earlier this month, the DSE (now dubbed the Digital Signage Experience) show was held alongside of the LDI (a massive lighting show) in Las Vegas. […]
21st December 2023, Kuala Lumpur – Unicom Marketing, an event management and digital out-of-home (DOOH) company spanning Malaysia, Singapore, Vietnam, and Indonesia integrates with Location Media Xchange (LMX), the supply side arm of Moving Walls Group. Unicom to deploy the LMX platform to provide measurement and automation across their moving LED truck screens. […]
Mike Donaldson, Chief Growth Officer, at BillboardPlanet. The buy-side of OOH is soaring. The shift to Omni-Channel budgeting and buying, the efficiency and sophistication of programmatic, impression data and buys, accountability and reporting, real-time data, and the creative….. […]
NEW YORK, Dec. 20, 2023 -- Questex’s Digital Signage Experience 2023 (DSE) brought together all aspects of digital signage – advertising, brand marketing, experience design, entertainment, hospitality, and retail, as well as IT systems integrators, manufacturers and more from 61 countries. […]
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Discussion of retail media networks has really accelerated in the past year or so, and while a lot of that discussion has been much ... […]
Chris Cowlbeck General Manager Look Billboards and Independent Billboard Operators USA. ... we may just be able to do it when the time is right, if the stars align, and clarity is shared by many. […]
Gary Kayye. Brawn Consulting founder Alan Brawn joined me on for his the latest episode of Rants & rAVes. Data shows that somewhere between 70%-80% of buying decisions are already made before an AV integrator is even called. […]
Elizabeth McIntyre, CEO OMA and MOVE. We know that marketing budgets are scrutinised more than ever, and advertisers are compelled to reconcile every dollar spent. We are on the front foot of transparency and the OMA and our Members will be providing even more evidence of our channel’s effectiveness next year. […]