In December Ocean Labs launched a new campaign showcasing the very latest in combining digital technology and Out of Home. Microsoft introduced Oceans latest programable LED mesh to bring their Cortana campaign to life in December. The LED Mesh was designed to replicate the flashing Cortana call signal. […]
If you are a part of North America's $1.2 trillion retail sector, including over 3.8 million consumer products, services and food services establishments, or are a provider of digital media to retailers, this DYNAMIC MEDIA IN RETAIL Guidebook released by BUNN today at the National Retail Federation (NRF) "Big Show 2015" in New York will be useful to you. […]
Minneapolis-Based Agency to Complement Billups' Existing Footprint With Local Market Expertise. PORTLAND, OR--(Marketwired - January 09, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced the acquisition of HEED Media, an OOH media specialist agency based in Minneapolis, Minnesota. […]
“Our biggest rivals are Clearchannel, JCDecaux and CBS Outdoor. They have boring billboards. They should fear us because behind our public screens will be standing people. […]
by Mark Boidman, Peter J. Solomon & Co. The rise of the combination of mobile technology and interactive digital signage—what we call “intelligent visual communications”—is impacting our everyday lives and changing the way we think and react in the physical world. […]
After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. […]
With the humble billboard capable of purifying air and turning it into drinking water, could posters and hoardings now help people and communities on a personal level? A recent digital billboard campaign, operated by The Outdoor Media Centre and charity Missing People, demonstrated exactly how traditional advertising techniques can be used to benefit communities rather than just market to them. […]
We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in terms of impact. […]
To draw consumers into their store fronts, many retailers have begun incorporating various electronic capabilities; this includes the use of tablets, interactive kiosks and beacon technology. Tablets and interactive kiosks extend inventory past what can be offered in stores. […]
New digital advertising campaign sees customers near Melbourne Airport targeted with specific billboard message. Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport. The ‘911 Turbo’ campaign was created by oOh! […]
Mayor Rahm Emanuel’s administration has quietly approved a $10.5 million addendum to a digital advertising deal at O’Hare Airport that makes it even more lucrative for a clout-heavy company. The agreement paves the way for Clear Channel Outdoor to take over management of luggage cart services at O’Hare currently controlled by SmartCarte and to sell advertising on those carts. […]
Mastering the art of location-based advertising starts with understanding the new potential and influence of mobile. There will be 250.6 million mobile phones by the end of the year in the U.S. alone -- 91 percent of adults. […]
2015 is also set to be an outstanding year for advertising in cinemas too and predictions are that cinema admissions will soar to levels not seen for 40 years. With such a varied range of titles on offer, brands and advertisers will have the opportunity to engage with a number of key consumer demographics through cinema. […]
In the wake of the atrocity, a few Western news sources reprinted some of Charlie Hebdo’s cartoons. Those included BuzzFeed and the Huffington Post, which headlined its compilation, “These Are The Charlie Hebdo Cartoons That Terrorists Thought Were Worth Killing Over.” But other American news organizations have been reluctant to publish any of them, lest they give offense. […]
Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday, Google said it would be giving marketers and advertisers access to “viewability reporting” for DoubleClick and DoubleClick Ad Exchange in the next few weeks. […]
