Once again, the tech industry converged in the desert to showcase gaudy tech and schmooze at the annual International Consumer Electronics Show. Here are five key takeaways for marketers from the spectacle in Las Vegas that has become a magnet for growing numbers of trend-seeking advertisers, media people and agency executives. […]
As weary ad execs wandered home from CES 2015, we took a look at what this mother of all consumer electronics shows revealed about the future of advertising. We identified five trends that we think will matter for advertisers in the years to come, and checked in with three smart executives to get their thoughts. […]
This year’s Integrated Systems Europe will again be the largest global digital signage show. In total 450 digital signage relevant exhibitors will be present at the RAI exhibition ground in February. ISE 2015 is counting more than 190 digital signage exclusive exhibitors in hall 8 alone. […]
BroadSign software powers the “King Channel” in over 50 Burger King locations across the Netherlands. Amsterdam, The Netherlands. January 12, 2015. […]
The decision over these signs could also affect other decisions down the road, especially when it comes to digital billboards, because, "In its report in the spring, the Planning Department recommended making the signs whose permits could not be found eligible for removal in exchange for digital billboard space. […]
Those beer bottles are virtual. The National Retail Federation Big Show extended to three days this year, running a shortened five-hour session on Sunday. That meant retailers and brands could get a look on a free day or get three full days in when two was not enough. […]
The last time I was at the big National Retail Federation trade show in New York, digital signage was something you saw here and there – in small solo booths or as one of the interesting services wedged into the mega booths of major tech companies. What struck me, wandering the aisles of NRF 2015 on Sunday, was how much that has changed. In-store digital is now a mainstream activity. […]
After complaining for years that Nielsen's (NYSE: NLSN ) ratings didn't accurately gauge its audience and value, Comcast (NASDAQ: CMCSA ) -owned CNBC finally decided to part ways with the ratings giant. Instead, CNBC will partner with Cogent Reports, The Wall Street Journal reports, to deliver ratings information to advertisers. […]
The last couple of years have seen the out-of-home (OOH) industry evolve more rapidly than ever before, but 2015 is set to be the industry’s most transformative year yet. […]
“Outdoor advertising is becoming interactive, linked to mobile phones and delivered by digital technology. That’s where the industry is moving,” Morley told the Telegraph. […]
New research from Deloitte indicates that digital technologies now markedly impact up to 50 percent ($1.5 trillion) of in-store sales. But despite these statistics, a divide separates shoppers' digital needs and wants from what experiences retailers can provide. […]
RETAIL TRENDS 2015: EMBRACING INNOVATION This year’s report focuses on the theme of “embracing innovation” and looks at the retail trends for 2015, as well as retailers creatively utilizing innovations to address the disruptive changes currently impacting the marketplace. […]
PHOENIX--(BUSINESS WIRE)--Cindy McCain and The McCain Institute for International Leadership at Arizona State University, Polaris, and Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), together with Arizona Attorney General Mark Brnovich and Phoenix Mayor Greg Stanton, today announced a renewed and expanded campaign to combat human trafficking with outdoor media throughout Phoenix. […]
Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry. This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. […]
Powershelf Combines Live on Shelf Inventory Awareness, Mobile Phone Advertising, Dynamic Price Adjustments and More to Improve Profitability and Customer Satisfaction. NEW YORK--(BUSINESS WIRE)--Panasonic, a leading provider of professional retail technology solutions, introduced its Powershelf® suite of solutions at the 104th National Retail Federation (NRF) Annual Convention & EXPO. […]
