From wearables and driverless cars, to a belt that virtually tracks your fitness, CES 2015 showcased an array of weird and wonderful tech. But what can the out-of-home industry take from this year's event - and what trends are likely to emerge in 2015? Posterscope's Ben Milne finds out. […]
This Task Force, made up of IAB members, will work together to help define the growing digital out of home space as a channel while positioning its place in the larger digital media mix and interactive advertising industry. […]
Holden’s Digital Out-of-Home Campaign Expands Time Sensitive Brand Messaging Beyond Traditional Media Reach. AUSTRALIA — Nearly 90% of Australia’s population lives in urban areas such as Melbourne and Sydney, and that provides a significant advantage for digital out-of-home (DOOH) advertising network providers to reach on-the-go consumers. […]
It's a simple but brilliant idea - show the face of a man yawning and you might just yawn yourself. This is the idea behind Sebastian Errazuriz's new installation in Times Square, A Pause in the City That Never Sleeps. Each night in January, from 11:57pm to midnight, Times Square's electronic billboards will show a continuous yawn on a loop. […]
Easyart, Posterscope and Verifone Media (a division of Verifone) have launched a campaign to promote up-and-coming British artists through interviews to be screened in thousands of London black cabs. […]
Science fiction is fast becoming reality if trends in automotive advertising are anything to go by. Car maker Lexus is set to unveil a series of intelligent, super-sized ads on billboards in key locations across the country on Monday. The billboards can tell what type of car you're driving, and will tailor a message just for you. […]
Researchers in Austria say they have developed a new kind of display technology that could result in giant billboards and jumbotron screens projecting massive 3-D images with no need for glasses. The technology actually appears to blur the line between 3-D displays and holograms in that hundreds of different images can be projected at different angles. […]
Some important announcements and key insights related to digital signage were offered during NRF15. The 12th annual Store Systems Study by NRF, IHL Group and Retail Information System News reported on its survey of digital investment trends by the largest retailers. […]
Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. […]
Registration is now open. The 2015 OAAA\TAB National Convention + Expo will be held at the Manchester Grand Hyatt Hotel on May 11 - 13, 2015. The national convention program will examine shifts in overall media strategies and identify specifically how out of home (OOH) advertising can amplify a media campaign. […]
The average global consumer is exposed to various Digital Out of Home Media for 14 minutes per week, and investments in the space are expected to grow 14.2% year-over-year between 2011 - 2017. New York City’s Fulton Center in Lower Manhattan has recently reopened, accommodating up to 300,000 daily riders and boasting more than 50 digital screens available for marketers. […]
JCDecaux has pulled out of the Outdoor Media Centre, the industry trade body for outdoor media owners. Although JCDecaux will not be part of the OMC it will continue to partner with the wider industry on initiatives such as Route, the audience measurement platform. […]
You only write these titles when you spend a few days at CES. When you return to the day job you realise that it is an impossible title. Billions of pounds of spend across too many channels you care to think of. […]
Brick-and-mortar retailers have been hard at work trying to lure online shoppers, who often visit physical stores to see and touch products, and then make purchases online. I previously addressed this practice, at “Showrooming Challenges Brick-and-Mortar Retailers. […]
Mumbrella suggested that newspapers will probably be overtaken by outdoor during the course of 2015. The former's share of the market has fallen back from 12.1% in 2013 to 10.4% in 2014, while that of outdoor has climbed from 8.8% to 9.7%. Television continues to take the lion's share of advertising expenditure, accounting for 47.2% of the total, although this was down from 48.8% in 2013. […]
