The bylaw limits digital billboard locations to major thoroughfares including Mayor Magrath Drive and Crowsnest Trail, and sets conditions for billboard owners who want to switch from conventional paper-based boards to the more expensive digital models. The new law also restricts the signs’ night-time brightness, and requires them to be shut down between 11 p.m. and 6 a.m. […]
Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people familiar with the matter. Platinum Equity has hired Royal Bank of Canada to help identify the best option for Exterion, the people said this week. […]
By Josh Kruter, Vice President, Digital Product, Clear Channel Outdoor. With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go. […]
The company best known for its television ratings is being underrated by Wall Street. Shares of Nielsen have suffered recently amid concerns about the health of TV advertising, public gripes from clients over the deficiencies of its measurement system and a perception that competition is mounting. The company’s stock has been flat over the past year in a rising stock market. […]
Interactive. It's a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Nowhere is the trend toward interactive media more intriguing than in outdoor digital signage. […]
When it comes to positioning your brand, there’s an emerging technology that’s making a massive impact on today’s forward-thinking retailer’s business — digital signage. […]
Mobile marketing is not a switch brands can flick on once they decide that they want to make more of the channel - a mindset marketers will only break once they start treating it as a way people behave, according to Mindshare’s global mobile director James Chandler. Mobile has huffed and puffed as an advertising tool, promising brands untold riches but often falling short of the hype. […]
These five tips will help keep your digital signage messages concise. […]
Some of the biggest names in electronics have been selling smart LCD screens that feature on board media players. At first glance this seems a great idea but are smart displays for everyone?This article is a reflection on the pros and cons of this approach so you can make an informed choice when selecting the right technology for your project. […]
The United Arab Emirates is situated in the Middle East, a region brimming with tradition and traditional advertising. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]
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GovComm engineers reveal new video camera technology that captures large format digital billboard displays at close range. […]
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding. ‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. […]
UNITED KINGDOM — Consumers will see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, according to Millward Brown, a leading global research agency. […]
This blog will share highlights from our 1:1 interviews with Gayle Fuguitt, The ARF CEO and desktop from all of our Member constituencies – Advertisers, Agencies, Media and Media Tech firms and Solutions providers. One theme that emerged is “the more things change, the more they stay the same”. […]
