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Tuesday, January 6, 2015 Tue, Jan 6, 2015

DSToday: Digital signage software firm STRATACACHE announces record $400M in sales in 2014

Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced a record year in its history with more than $400 million in new contracts closed in 2014. That represents a 400-percent increase over 2013, the company said. […]

digitalsignagetoday.com
Tue, Jan 6, 2015 at 5:50 PM

China: International Digital Signage, Audio-Visual Integration and Equipment Show 2015

SHANGHAI, Jan. 6, 2015 /PRNewswire/ -- The Digital Signage, Audio Visual Integration and Equipment Show 2014 successfully concluded in September. The number of professional visitors reached 13,197 from over 50 countries which was an impressive 23.4 percent increase compared with the 2013 edition. […]

prnewswire.com
Tue, Jan 6, 2015 at 5:46 PM

DSToday: Interactive digital signage helps potential buyers experience Ford F-150

The project's end result: an interactive digital signage "Truth About Trucks" kiosk enabling Ford to promote the F-150's improved capabilities and features and show why the company chose to use an aluminum body instead of steel. […]

digitalsignagetoday.com
Tue, Jan 6, 2015 at 5:37 PM

theverge: The biggest stories of CES 2015, Day Zero

I'm very sorry, but you have to learn two new technology acronyms today: IoT and ADAS. Neither is elegant, both are important. Yesterday was "CES Day Zero," otherwise known as press day. […]

theverge.com
Tue, Jan 6, 2015 at 5:31 PM

AdWeek: For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it. […]

adweek.com
Tue, Jan 6, 2015 at 5:19 PM

AdWeek: Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Marketers predict brands will latch onto smartwatches By Christopher Heine. TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. […]

adweek.com
Tue, Jan 6, 2015 at 5:14 PM

Seeking Alpha: Is Traditional Advertising Dead?

Summary: Costco has managed to achieve a TTM revenue growth rate of 7.39% without traditional advertising. Sales at established Costco stores in the U.S. grew 7% between November 2013 and November 2014 without advertising. […]

seekingalpha.com
Tue, Jan 6, 2015 at 5:11 PM

venturebeat: What marketers can gain from CES 2015

The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology. […]

venturebeat.com
Tue, Jan 6, 2015 at 4:15 PM

Digital Signage Case Study: Seattle Store Employs Gesaky Interactive Mirror as Personal Shopper (DSConnection)

The seamless operation of the Mirror allows simple interaction with the store consumer within the store to assist them with their in-store garment selections and purchases. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 2:47 PM

Monday, January 5, 2015 Mon, Jan 5, 2015

DSConnection: Ask the Board: What is Video-Agnostic Planning?

What is video-agnostic planning, and why is it important in the preparation and development of content for digital communications networks? […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:34 PM

DOOH Campaigns: Ubisoft Turns to Digital Signage to Encourage Londoners to “Shape Up” (DSConnection)

Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game. […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:28 PM

Apparel: The Connected Store in a Digital, Omnichannel World

In this age of the consumer, today’s hyper-connected shoppers are the driving force behind the need for the digitally connected store and growing omnichannel experience. Consumers are now accustomed to using technology and digital devices to simplify their lives — from wearables to smart-home solutions — and are commanding more control of their shopping experience. […]

apparel.edgl.com
Mon, Jan 5, 2015 at 5:26 PM

LinkedinPulse: 15 Trends Propelling Mobile Marketing in 2015

2014 was a banner year for the mobile marketing industry, generating $32.71 billion globally. 2015 is looking even brighter, with a diversified set of devices, fresh opportunities and eager consumers ready to capture and explore content on the go. While we’ll see the seeds of each of the following trends in 2015, many won’t bear fruit for the industry for years to come. […]

linkedin.com
Mon, Jan 5, 2015 at 5:12 PM

REUTERS: Advertisers to get a glimpse of Apple Watch promise, challenge

Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. […]

reuters.com
Mon, Jan 5, 2015 at 5:03 PM

dotrising: London to become “most advanced” interactive ad environment

The possibility of minority-report-like interactive outdoor ads could soon be upon us as Clear Channel UK reveals its future ambitions. Clear Channel, one of the world’s largest outdoor ad firms, claims that its assets will be “greatly digitised” in the near-future as technology propels advertising down exciting new avenues. […]

dotrising.com
Mon, Jan 5, 2015 at 4:32 PM

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