We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in terms of impact. […]
To draw consumers into their store fronts, many retailers have begun incorporating various electronic capabilities; this includes the use of tablets, interactive kiosks and beacon technology. Tablets and interactive kiosks extend inventory past what can be offered in stores. […]
New digital advertising campaign sees customers near Melbourne Airport targeted with specific billboard message. Porsche Australia has launched a new digital out-of-home advertising campaign that will display a targeted message to drivers of its luxury vehicles at Melbourne Airport. The ‘911 Turbo’ campaign was created by oOh! […]
Mayor Rahm Emanuel’s administration has quietly approved a $10.5 million addendum to a digital advertising deal at O’Hare Airport that makes it even more lucrative for a clout-heavy company. The agreement paves the way for Clear Channel Outdoor to take over management of luggage cart services at O’Hare currently controlled by SmartCarte and to sell advertising on those carts. […]
Mastering the art of location-based advertising starts with understanding the new potential and influence of mobile. There will be 250.6 million mobile phones by the end of the year in the U.S. alone -- 91 percent of adults. […]
2015 is also set to be an outstanding year for advertising in cinemas too and predictions are that cinema admissions will soar to levels not seen for 40 years. With such a varied range of titles on offer, brands and advertisers will have the opportunity to engage with a number of key consumer demographics through cinema. […]
In the wake of the atrocity, a few Western news sources reprinted some of Charlie Hebdo’s cartoons. Those included BuzzFeed and the Huffington Post, which headlined its compilation, “These Are The Charlie Hebdo Cartoons That Terrorists Thought Were Worth Killing Over.” But other American news organizations have been reluctant to publish any of them, lest they give offense. […]
Google Inc. has announced it’ll be making the impact of video advertising more transparent for marketers, alerting them to whether audiences have actually seen their ads. At CES in Las Vegas on Tuesday, Google said it would be giving marketers and advertisers access to “viewability reporting” for DoubleClick and DoubleClick Ad Exchange in the next few weeks. […]
Shares of Google may struggle in coming years as the company faces a maturing search business, lower margins in other products and increased competition from Facebook, according to a Wall Street analyst Thursday. […]
From a world where everything is monitored to cognitive outsourcing, we explain what this year’s CES show means for marketing professionals. The first week of the new year brings CES. Our annual glimpse into the future, the same future we saw last year, the year before and that seems as far away and far fetched as ever. […]
Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables. […]
At CES 2015, Corning unveiled its new glass product, Iris, which focuses on the light-guide plate (LGP) in edge-lit LCD TVs. Current LGPs in LCD backlight units are made with acrylic, but Corning has proposed a new revolutionary material, glass. The announcement has ignited several discussions in the industry. […]
Toronto-based out-of-home media company Cieslok Media has launched a new subsidiary called Engage Mobile that will specialize in mobile advertising media. Its services will include mobile campaign strategy development, research, demographic analysis and measurement. Engage Mobile will be headed by director of mobile media Mike Blanchard, previously director of national sales at Cieslok Media. […]
The bank-centric digital signage solutions provider JohnRyan has released what it calls its Portable Player, a web-based media player application that’s touted as capable of driving digital signage media useable across all types of hardware and operating systems. The web-based player works with JohnRyan’s Quick Messenger digital signage content platform. […]
Intel has announced its own HDMI media stick, but its very different from the gadgets used as media streamers and low-cost, low-footprint Android digital signage players. This is touted as a full x86 PC using Intel, not ARM. […]
