EL SEGUNDO, Calif., /PRNewswire/ -- Landmark Dividend LLC, is expanding its presence in the billboard industry by providing strategic capital to outdoor advertising companies and helping them extend the longevity of ground leases while reducing costs. […]
France is the third biggest market for digital signage and DooH in EMEA. […]
Looking for a way to extend your brand’s message from our Smart Screens to the screen that matters most to consumers, their mobile device? Why not hit them up through a mobile app that is most likely not only already installed on their phone but also in their top 15 most used? I present to you Adspace’s newest mobile partner…Shazam! […]
In preparation for this season and ultimately this game, University of Phoenix Stadium and the Arizona Cardinals have improved their venue's game-day experience by calling on Daktronics of Brookings, South Dakota, to manufacture and install a new high-definition LED video display, equivalent to two true high-definition displays side by side, in the south end zone, according to an announcement from Daktronics. […]
The current boom in retail technology innovations — ranging from hyperlocal deals apps to beacons and video monitoring — are once again transforming the retail landscape. […]
The mobile industry has progressed at an unprecedented rate. Driven by changing patterns in consumer behaviour, the rapid evolution of the industry continues to challenge all of us who work in this space every day. Here’s how we, at Millennial Media, picture them shaping the mobile landscape in 2015. […]
A pair of high-tech glasses that recognizes advertising around you, and blurs it out like explicit material on the TV. The "Brand Killer" specs are the prototype of University of Pennsylvania students, who built it for a recent hack week on an alleged budget of $80. "What if we lived in a world where consumers were blind to the excesses of corporate branding? […]
The news of the appointment also comes shortly after one of the OMC's four council members, JCDecaux, severed ties with the organisation. Craze said that body's ambition is to now "unleash the full innovative potential" of the OOH sector and work more "harmoniously" with advertisers, agencies and specialists. […]
Lamar Advertising's unsolicited proposal resubmitted to City Council in recent months has been deemed qualified to move forward through a Public-Private Partnership process under the state's new "P3" Statute. The structure design would be similar to the entry structure on the Del Prado Boulevard extension near U.S. 41 and attach digital message boards to the bridge locations. […]
Beyond the traditional digital menu boards, technology can be used within the restaurant segment to increase order accuracy, build relationships, capture knowledge and create more of a relationship with the consumer. […]
It's 2015 and the predictions are in from Soap Creative. Each year, the folks at Soap give a tongue-in-cheek glimpse into the future with brash predictions that seem irrational but tend to contain at least a grain of truth. A few of their predictions touch on things in the digital signage periphery. […]
Georges Chehwane, founder and chairman of Plus Holding, gives his insights into the UAE's outdoor advertising market and Group Plus Media's expansion plans. How has the outdoor advertising market fared in the UAE over the last year? 2014 witnessed a remarkable increase in the advertising industry (especially outdoor and digital media). […]
After deploying 60 screens in London in 2014, another 160 will be installed in major regional cities over the next few months, contributing toward an expansion goal of 1,500 screens by 2017. […]
You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as conventional cigarettes, featuring horrific and disturbing images of rotting internal organs amongst the components of the cigarette. […]
By Keith Kelsen, Author of "Unleashing the Power of Digital Signage" and Chief Vision Officer, 5th Screen Digital All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we are in — on the retail side, on the advertising side, or on the corporate communications side. […]
