The outdoor ad company is advertising... itself, and its digital billboard capabilities, in an effort that highlights NCAA March Madness live action. […]
Speaking at the Future High Street Summit 2015 in Nottingham yesterday, British Retail Consortium’s director general Helen Dickinson argued that digital technology is an unstoppable force the high street must embrace. Ideas included offering digital signage and allowing consumers to transact on their smartphones, bypassing the till. […]
Advertising on television, with 500 complaints, garnered the highest number of complaints of any medium. Digital advertising generated the second highest number with 289, primarily related to advertising on advertiser owned websites. This was followed by advertising in the out-of-home medium (which includes billboards and transit advertisements) with 91, direct marketing with 71, and advertising on the radio with 64 complaints. […]
Automated marketing, creativity, mobile strategies, collaboration and the connected consumer were among the topics that generated the most discussion at 4A's Transformation 2015, writes Jake Denny, U.S. vice president of sales for JUICE Mobile. […]
The Flight Centre are Australasia’s most successful and innovative travel agency group. As part of a branch refurbishment program they were looking to partner with a similarly successful and focussed Digital Signage supplier able to provide sophisticated and flexible installations. They chose Hewlett Packard and their preferred DS software package, NZ’s Wallflower. […]
Google showed Chrome Devises for Enterprise. Google wants what every other provider of a Content Management Software and media player wants. Their presence brought remembrance of Harris, Cisco, HP, Lexmark and Microsoft at past DSE and the National Retail Federation events. […]
Copenhagen, Denmark. One of Scandinavia’s leading providers of digital in-store solutions, LCD Media, has chosen BroadSign’s digital signage software platform for managing its retail networks in Denmark. LCD Media’s primary focus is on 300 of the top retail stores in Denmark. […]
BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]
Scroll down to read the OOH media section. The Indian outdoor advertising (OOH) industry saw a robust 14 per cent growth in 2014, primarily on the back of election spending, and growth of e-commerce and transit media. The OOH sector is expected to grow at a CAGR of 9.8 per cent to Rs 35.1 billion by 2019. […]
Keeping pace with tech and emphasizing the art of storytelling... A big challenge that Leo Burnett's Susan Credle foresees centers around technology and production. […]
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Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]
To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]
Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]
– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]
