Zoom now has 1,000 digital screens in all 330 GoodLife Fitness clubs, the largest fitness company in Canada. […]
NEC Display Solutions has announced its new President and CEO of the Americas, with ex-Samsung exec Todd Bouman taking the post held for many years by Pierre Richer. Bouman was previously Vice President, Marketing for commercial displays and mobile products in the Enterprise Business Division at Samsung Electronics Americas. […]
An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes. […]
High-tech touchscreen mirrors bring the online world into the physical retail space. At first glance, they look like regular mirrors, until shoppers tap to transform them into touchscreen virtual-reality havens. Shoppers select the pieces and sizes they want to try on and a sales associate will bring the items directly to a changing room. […]
Beacons are fast becoming the technology of the moment. Sectors as diverse as retail, public services, entertainment and leisure are all harnessing the benefits of using these small, wireless devices, to very different ends. Beacons are a type of low-cost, micro-location-based technology that uses Bluetooth low energy (BLE 4.0) to communicate with mobile devices. […]
City Outdoor has recently launched Leeds Central, a portrait screen measuring 3.94m wide v 5.86m high, which delievers over 1.5m impacts (per 14-day campaign) Built on the famous grade II listed Yorkshire post tower, Leeds Central is situated at the largest intersection in the city centre. […]
To drive bookings of their Woburn Village which opened mid-last year, Center Parcs created a London-centric digital campaign which used location specific creative. The copy details how near the Parc is from each site location (in minutes), along with multiple images that showcase the range of activities available such as swimming, climbing, spa, etc. […]
The mobile sales landscape is accelerating. Just look at Christmas Day 2014, when mobile sales were 8.3% greater than mobile transactions on Christmas Day 2013. With no weakening in sight, in 2014 there were around 4.5 billion people worldwide using mobile phones, with 1.75 billion of those being smartphones. […]
rVue Holdings, Inc., (OTCQB: RVUE), a premier advertising technology platform for digital place-based media, announced its financial results for the fourth quarter and full year periods ended December 31, 2014. […]
Philadelphia is on the cusp of the digital sign era. First was the Lits Brothers Building which recently installed a $9.5 million digital display stretching 80 feet along the 7th Street and 8th Street sides of the building and 160 feet along Market Street. But it won't stop there. […]
Local legislators said Wednesday they support the creation of a task force to combat corruption in Connecticut. The Connecticut Public Corruption Task Force was formed earlier this month and consists of representatives from the FBI, U.S. Postal Inspection Service, Internal Revenue Service Criminal Investigation Division, as well as the Inspector General’s Offices of the U.S. […]
Starting with this year, the “OVAB Digital Signage Conference Munich” will be organized as a joint venture between Integrated Systems Events (ISE) and invidis consulting. The concept remains the same, the focus will become more international. […]
ISE visitors have never seen RAI exhibitions halls the way Google Indoor Streetview does. Google and the operators of the Amsterdam exhibition center have teamed up to present unusual sights of the historic hall 1 and the Elicium conference center – fully empty. The typcial sights of a fully packed RAI are again available on site from Tuesday 10am with the start of ISE 2015. […]
Marketers' eagerness to fit beacons everywhere they can has meant many have got ahead of themselves but there are some who are looking to make progress by retargeting online ads to shoppers based on items they have been looking at in-store. […]
Above the counters at a small Dunkin’ Donuts in rural New Hampshire, a customer’s eyes are quickly drawn to digital signs with product videos and daily specials. You notice smaller signs noting free Wi-Fi and USB power spigots. Starbucks patrons will, at this time, note they have enjoyed these extra benefits for years. […]
