Proximity identification and real-time targeted marketing are the future of advertising, but how far away is this? "Minority Report is absolutely doable," says Paul Price, CEO of Creative Realities, a New York-based marketing technologies consultancy. The key to this kind of advertising is biometric identification, says Price. […]
According to the company the aim is to lower prices and improve access to mobile internet services. Google's SIM Cards will start to appear soon. Google has, in recent years, entered the business of selling wireless services to private clients. […]
For the last several months, cybersecurity experts have been warning Verizon Wireless that it was putting the privacy of its customers at risk. The computer codes the company uses to tag and follow its mobile subscribers around the web, they said, could make those consumers vulnerable to covert tracking and profiling. It looks as if there was reason to worry. […]
SAN LEANDRO, Calif., Jan. 23, 2015 /PRNewswire/ -- A shopping experience focused on the customer's mobile lifestyle is now a reality in San Leandro. AT&T's new Store of the Future at 1580 E. […]
Chicago Projection Mapping uses CPM Labs to stay on the cutting edge for 3D, 4D and hologram projection installations, activations and displays. […]
Successful field test and infusion of Series B Financing propel phased rollout of in-aisle touchscreen couponing concept. […]
After the iconic Old Street EC1 launched in October, JCDecaux has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1. […]
Demystifying the hottest buzzword. One of the most used, yet least understood phrases in digital signage is programmatic buying. Today, digital media is so fragmented, it takes a huge team of people just to keep track. […]
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. […]
What are the main challenges in programmatic trading marketing currently and why? From the seller’s point of view, the biggest challenge is resources. Despite the wringing of hands about automation in digital advertising, people are as important as ever – especially those that are digitally savvy. […]
In late 2013, OgilvyOne created BA’s "magic of flying" campaign. The billboard won the Direct Grand Prix at the 2014 Cannes Lions International Festival of Creativity. OgilvyOne landed the global digital advertising business in 2012. […]
Taken in isolation, an audience’s patterns of location visitation reveal few secrets that the brand advertiser couldn’t already get from existing demo research. After all, mapping a particular place on the map to a particular demographic is nothing new; out-of-home and terrestrial radio advertising have been doing it for decades, and census tract data is public and mostly free. […]
Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, announces its new partnership with Blue Bite, the Mobile Standard in Out-of-Home, which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. […]
The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta. New content will be revealed every Wednesday for 12 weeks on Exterion Media’s cross track projection digital screens. […]
During the holiday season, Microsoft and Synect launched a photo booth in the world at the Microsoft Stores. The digital experience allowed store visitors to take their pictures at a custom photo station and see the pictures displayed on the stores’ 150-foot long video wall. […]
