Almost every year, we hear, “This is the year of the mobile”. As the number of mobile devices on the planet increases, we all nod and agree, every year… But as marketers, while it is increasing in popularity, we are not yet making the most of this all-pervasive communication channel, says Deseré Orrill. […]
Innovative and engaging network will expand to 1,500 screens by 2017. London, England. January 27, 2015. […]
Outdoor advertising company Lamar went big last week in its bid to drum up publicity for Los Angeles City Councilman Jose Huizar, putting up 100 free billboards supporting his March 3 reelection campaign. The billboard blitz — carried out in Boyle Heights, Glassell Park, Highland Park and elsewhere — put Huizar's name in front of thousands of motorists. […]
As UK towns begin the first trials of driverless cars, Posterscope's Ben Milne looks at the opportunities for out-of-home. Amid the many technologies being unveiled at CES this year has been a renewed focus on the automotive industry. […]
Russia Amid the current volatile political situation and its economic consequences the digital signage market in Russia has a negative outlook on further growth potential for the first half of 2015 The tumbling currency exchange rate of the Ruble and a freeze in government financed projects has resulted in many tenders being put under revision or being postponed However ¾ of the digital signage market in Russia have registered a growth in revenues in the 2014 compared to the previous year Small signage with displays sizes smaller than 32“ in digital signage solutions is a growing trend in Russia / The surveyed companies see the highest potential for small signage (in the retail sector at the Point of Sale Retail and malls are also the most important sectors for the market, being responsible for 34% of all revenues generated /Particularly the harsh climatic conditions is the reason for the construction of indoor shopping centers in Russia. […]
Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]
The Crossroads of the World has never been more popular. And that is becoming a problem. More people than ever are packing into Times Square — from across the world, the country and the rest of New York City. […]
Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase. […]
1. It’s the largest AV tradeshow ever held in Europe Over 50,000 people from 150 countries are expected to come to the Amsterdam RAI between 10 and 12 February, when in excess of 36,000sqm of net floor space will be taken by more than 1,000 companies, which are launching a plethora of new products. […]
Paris, - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Airport, the Group’s world-leading subsidiary specialising in airport advertising, has been awarded the contract to operate the interior and exterior advertising concession at Golfe de Saint-Tropez Airport. […]
New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA. […]
Recently, two leading local brands announced their TV shipment results in 2014, Skyworth only grew 1% Y/Y in China, 24% Y/Y in overseas market (mainly OEMs); TCL’s overall sales volume of LCD TV decreased 3.5% to 16.57 million sets, slightly short of the target of 17 million. Furthermore, TCL LCD TV shipments were 8.5 million, down 14% Y/Y in China domestic market. […]
The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]
PHOENIX (KSAZ) - He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world. His face will be on a 120-foot tall by 84-feet wide digital billboard, overlooking New York's Times Square. […]
Outdoor ad operator Lamar Advertising Co. has chosen Buffalo to roll out its new mobile-marketing platform, which relays detailed data to advertisers about who's seeing their ads, where the ads are being seen, and how frequently they're being seen. […]
