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DOOH Campaigns: British Brands Enable Fans To Shop Real-Time #LFW Trends via Ocean Outdoor Screens

FORBES - Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning to digital screens up and down the UK in Ocean Outdoor’s network, in a bid to truly capitalize on the hype that London Fashion Week brings. […]

forbes.com
Wed, Feb 18, 2015 at 1:26 AM

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India: Brands like Apple, HSBC, Amazon, Microsoft use airports for more than just brand imagery

economictimes - Airports are breathing new life in to one of oldest of all traditional media in marketing, OOH or out-of-home advertising. All over the world, advertisers are experimenting with technologies to have more meaningful exchanges with a mobile and connected population, constantly on the go. […]

economictimes.indiatimes.com
Wed, Feb 18, 2015 at 1:19 AM

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Warc: Digital leads European ad spend growth

Digital is increasing at the quickest rate, as the report projected a 9.3% rise, more than twice that of cinema, the second fastest growing format (+4.3%) and more than three times that of television (+2.7%) Outdoor and radio were also slated to expand although at a slower rate than the industry average – 2.2% and 1.2% respectively – while print will be the only format to see a year-on-year decline (-1.8%). […]

warc.com
Wed, Feb 18, 2015 at 1:11 AM

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The Telegraph: 2015 ad spend projections by media type

Digital advertising will account for half of all spending on advertising in the UK this year for the first time, as the amount spent on marketing content designed for internet and mobile devices hits a record high. […]

telegraph.co.uk
Wed, Feb 18, 2015 at 1:08 AM

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MCDecaux wins its 1st City Information Panels contract in Kagoshima for 20 years

Paris, – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today, following a tender process, that its subsidiary in Japan, MCDecaux (held 85% by JCDecaux, 15% by Mitsubishi Corporation), has been awarded its first City Information Panel contract, in Kagoshima. […]

Tue, Feb 17, 2015 at 6:11 PM

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DOOH Campaigns: Corsa’s weather-triggered ads for the UK ‘A-Z of Corsa’ campaign (the Drum)

Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign which uses real-time weather data to deliver temperature specific ads. The ‘A-Z of Corsa’ campaign, planned by Posterscope and Carat, was designed to promote the new Corsa’s heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. […]

thedrum.com
Tue, Feb 17, 2015 at 6:00 PM

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Digital billboards under glare of ethics concerns in Indy (indystar)

A proposal to bring the bright lights of digital billboards to Indianapolis is flickering under a glare of scrutiny. The controversy has put a committee of the City-County Council under fire for trying to fast-track an ordinance written by the very industry it's supposed to regulate. […]

indystar.com
Tue, Feb 17, 2015 at 5:52 PM

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Digital advertising coming to Twin Cities Metro Transit system (finance-commerce)

Digital advertising will be added to Metro Transit’s bus stations and light rail transit platforms under a new contract with Titan, an advertising company that works with transit systems across the country. After a competitive process, New York-based Titan was selected as the exclusive advertising company for the Metro Transit system. […]

finance-commerce.com
Tue, Feb 17, 2015 at 5:31 PM

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venturebeat: The mobile market in 2015 will focus on these 4 trends

2014 was the year that mobile stopped being the next big thing and became THE BIG THING. Investors poured money into any app that showed the slightest signs of traction, new service providers popped up like mushrooms and most importantly, app developers started seeing some serious profits. Just thinking back to two years ago, everyone and their neighbor had an idea for a new app. […]

venturebeat.com
Tue, Feb 17, 2015 at 5:26 PM

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Oceanoutdoor: What does the future hold for Digital Out of Home advertising?

The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]

oceanoutdoor.com
Mon, Feb 16, 2015 at 6:14 PM

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DOOH Campaigns: Times Square Billboard Provides First Home for LG’s Bean Bird (DSConnection)

Without the use and scale of traditional broadcast spots, the “LG Bean Bird Times Square” video introduced consumers to the new mascot of LG Smart TV’s operating system, webOS. […]

digitalsignageconnection.com
Mon, Feb 16, 2015 at 6:12 PM

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Chris Gibbs on what to expect from Digital Signage Expo 2015 (DSToday)

The annual Digital Signage Expo in Las Vegas is right around the corner, so Digital Signage Today recently sat down to talked with Chris Gibbs, the co-founder, president and COO of DSE organizer Exponation LLC, about what attendees and exhibitors can expect from this year's iteration of the digital signage industry's signature trade show and expo. […]

digitalsignagetoday.com
Mon, Feb 16, 2015 at 6:09 PM

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Australia: OMA boss ‘disappointed’ with growth of outdoor citing government regulation as an issue (mumbrella)

The head of the outdoor Outdoor Media Association (OMA) has said she is “disappointed” with the growth of the outdoor market and set a target to grow the sector from $600m to $1 billion within three years. However OMA head Charmaine Moldrich has expressed frustration with government regulation and a lack of “nimbleness” in the industry, which she says is holding back growth. […]

mumbrella.com.au
Mon, Feb 16, 2015 at 6:07 PM

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avnetwork: Silo-Busting Digital Signage Advertising Strategies – panel at DSE 2015

Technology evolution from mobile integration to interactivity to metrics and reporting is both exciting and sometimes overwhelming. No matter if you are a media operator, agency or advertiser, it is important we navigate the options and make smart decisions. Only the scalable and repeatable solutions that can be easily implemented will survive. […]

Mon, Feb 16, 2015 at 6:05 PM

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marketingland: Has Google lost the mobile war?

Why Won’t Google Talk About Mobile Like Everyone Else? Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. Against The Tide: Google Refuses To Report On Mobile Ad Performance. […]

marketingland.com
Mon, Feb 16, 2015 at 5:28 PM

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