The “out-of-home” marketing specialist has appointed Mark Craze to help illustrate the power of the medium to advertisers. […]
I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns. […]
Want to wind up an outdoor advertiser? Tell them that Out of Home isn’t really that important in the grand scheme of things. Carat and Posterscope invited Primesight to bust the myth that OOH is not a lead medium… here Jess Baldwin, Account Manager at Primesight, explains how they responded. […]
Anti-Muslim advertising began appearing on SEPTA buses Wednesday in accordance with a federal court ruling that the transit agency could not selectively deny the ads because of their message. Also Wednesday, a counter-message of acceptance was launched on a billboard overlooking the Schuylkill Expressway near Dickinson Street in South Philadelphia. […]
Three quarters of all digital signage projects in 2014 were small and medium installations with up to 50 displays. Smaller projects have a higher margin and can be carried out successfully by most players in the market. Only 12 % digital signage networks are larger than 100 displays. […]
One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. […]
MINI got involved in the April Fool’s Day spirit yesterday morning (April 1st) when they showcased the new MINI Coalition (coming May 2015) on Storm Digital’s Chiswick Towers and Cromwell Road site. Ha Ha…wonder how many people fell for it. […]
To showcase their new technology and format, Verifone Media have launched a self-branded campaign called ‘#HelloGEO’ on their DigitalTops. The two month campaign will run in 39 separate geo-zones across London’s Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through. […]
To support hosting our Discover Media event at Advertising Week Europe, we ran an ad on the iconic Piccadilly Lights. […]
Photo: StoreSkin (Austria) More than 15 years in digital signage has, admittedly, left me a little jaded. What can excite a bunch of people barely gets a shrug out of me when I see it or read about it. Sometimes common sense tells you something won’t every really fly – like glasses-free 3D or most of the Stupid People Trick interactive Kinect installs out there. […]
Moving Tactics has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments to increase footfall and basket size for retailers. […]
A successful digital signage deployment has a business plan that articulates the network's objective and describes exactly what you want it to do. […]
On a sunny — but chilly — April morning, the New York Mets welcomed the local media to Citi Field to unveil a number of new elements planned for this season, the crown jewel of which is the new high-resolution Daktronics video board in centerfield. […]
SYDNEY: Out-of-home (OOH) advertising revenues in Australia increased to a record AU$149.4m in the three months to March 2015, the latest industry data has shown. As measured by the Outdoor Media Association (OMA), a trade body that represents an estimated 90% of OOH practitioners in the country, net revenue grew 22.4% from $122m during the same period last year. […]
