The news of the appointment also comes shortly after one of the OMC's four council members, JCDecaux, severed ties with the organisation. Craze said that body's ambition is to now "unleash the full innovative potential" of the OOH sector and work more "harmoniously" with advertisers, agencies and specialists. […]
Lamar Advertising's unsolicited proposal resubmitted to City Council in recent months has been deemed qualified to move forward through a Public-Private Partnership process under the state's new "P3" Statute. The structure design would be similar to the entry structure on the Del Prado Boulevard extension near U.S. 41 and attach digital message boards to the bridge locations. […]
Beyond the traditional digital menu boards, technology can be used within the restaurant segment to increase order accuracy, build relationships, capture knowledge and create more of a relationship with the consumer. […]
It's 2015 and the predictions are in from Soap Creative. Each year, the folks at Soap give a tongue-in-cheek glimpse into the future with brash predictions that seem irrational but tend to contain at least a grain of truth. A few of their predictions touch on things in the digital signage periphery. […]
Georges Chehwane, founder and chairman of Plus Holding, gives his insights into the UAE's outdoor advertising market and Group Plus Media's expansion plans. How has the outdoor advertising market fared in the UAE over the last year? 2014 witnessed a remarkable increase in the advertising industry (especially outdoor and digital media). […]
After deploying 60 screens in London in 2014, another 160 will be installed in major regional cities over the next few months, contributing toward an expansion goal of 1,500 screens by 2017. […]
You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as conventional cigarettes, featuring horrific and disturbing images of rotting internal organs amongst the components of the cigarette. […]
By Keith Kelsen, Author of "Unleashing the Power of Digital Signage" and Chief Vision Officer, 5th Screen Digital All screens are part of the continuity of marketing and messages including the increasingly powerful pocket screen. It really comes down to what businesses we are in — on the retail side, on the advertising side, or on the corporate communications side. […]
2014 adjusted revenues up 5.1% to €2,813.3 million. 2014 adjusted organic revenues up 3.8%. Q4 adjusted revenues up 7.4% to €839.2 million. […]
New technologies are emerging all the time that give media agencies greater control over how and when consumers are exposed to brand messages, but there are still huge challenges surrounding how to connect plans across media silos and how to reduce and make sense of digital data complexity. […]
The idea behind Unacast is that digital advertising is getting smarter and smarter. If you look online for a hotel to stay at in London, for instance, it's not uncommon to see ads for hotels in London to pop up everywhere you look the next week or so. […]
These days, most supermarket shoppers carry a smartphone. Some of them may be scanning QR codes on packages or displays. Others may be looking up nutritional information before making a purchase. […]
Continuing his venture into publishing and advertising, Greensboro developer Roy Carroll has launched Rhino Outdoor Advertising, a new entity expected to add digital billboards around Guilford County in the future. […]
By Stephanie Gutnik. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]
This Sunday is different from all other Sundays. Why? While many football fans typically don't pay close attention to commercials during the regular season, an expected audience of 110 million will gather this Sunday to analyze, appreciate and obsess over advertising. […]
