The current business sentiment has further increased since the last survey, with the outlook for the next six months continuously optimistic. The Index grew from 67,39 base points by 4,04 points to reach 71,43 base points. The digital signage market in Benelux can look back on a satisfying year 2014. […]
XTD could be one to watch in the increasingly popular outdoor advertising sector. The group say it has the world's first, designed-for-rail, across-track digital video system. The technology includes billboard-size LED television screens, coupled to high-definition sound, to broadcast all forms of content to metro train commuters. […]
Three full motion Media Eyes will dominate Birmingham’s rail, retail and business hub. In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September. […]
Mayor Nutter allowed controversial 3-D animated billboards to come to Center City, Thursday, after negotiating for amendments on how the displays will be regulated. […]
The Type Doctors. Dr Nadine Chahine is a type designer at the foundry Monotype who focuses on the science of legibility. Dr Bryan Reimer is a scientist at MIT’s AgeLab who researches distracted driving and the impact of in-car interfaces on drivers. […]
Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays. Alongside the window displays, Samsung branding will feature in the department store's interior, including digital screens and extra signage. There is an additional installation that shows off tech innovation over the last 25 years, including a number of Samsung products. […]
FEPE International President Antonio Vincenti, is delighted to announce that Tom Goddard has agreed to join the Board of FEPE International. His appointment as Vice President will be ratified at the annual General assembly to be held in Budapest in June. […]
Ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, President and CEO of Digital Place-based Advertising Association in this interview with Beet.TV. This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues. […]
The Digital Signage Business Climate Index France has increased by a margin from 58,99 base points to 59,65 base points. It reflects the current positive business sentiment of the digital signage industry in France. Almost all of the polled companies are satisfied or rate their current business climate as good. […]
JCDecaux India, a subsidiary of the JCDecaux Group, has recently launched its new street furniture Media Offer in March 2015. The company has been organising interactive roadshows for all leading agencies across Delhi, Mumbai and Bangalore to introduce them with this Media Offer in the past month. […]
A large crowd recently gathered in Malaga to witness Hollywood actor and native of Malaga, Antonio Banderas, turn on the new Daktronics digital display at the town’s El Corte Inglés shopping centre, which will be used to enhance the cultural experiences in the city of Malaga. […]
Cieslok Media has expanded its presence in Western Canada with the acquisition of four double-sided LED displays from Edmonton-based AdQ Media. A purchase price was not disclosed. The transaction involves eight curved screens measuring 12.5-feet x 25-feet and 12.5-feet x 30-feet. […]
Carat MD Matthew Hook took to the stage at Advertising Week Europe to debate how the confluence of content, distribution and technology is re-shaping the media landscape. […]
UK airport advertising specialist Eye Airports has teamed up with local weather provider The Weather Network to offer real-time weather information at airport locations across the UK. Passengers flying to and from major UK destinations will be able to see up-to-the-minute local and international weather forecasts on digital advertising screens around the airports. […]
Real benefits can be classified as things that have a measurable result — things like sales lift. In most cases, we stick to the basics when it comes to talking about and measuring real benefits. We check transactional data against specific product/service line promotions in order to understand the impact. […]
