This planner covers exhibition areas such as: Display Technology; Content Management; Retail Solutions and Global Advertising. […]
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David Bohan, For The Tennessean. People don’t consume media as they once did. Communication channels keep emerging, and consumers can get actively involved in marketing messages. […]
As football fans make the drive to Arizona’s University of Phoenix Stadium for the Super Bowl, they will see two 48- by 14-foot digital billboards featuring a couple of buff men in a locker room, holding footballs. The first ad is on the highway leading up to the arena, with the second directly next to the stadium in the parking area. […]
Taking inspiration from bars being hubs for social activity, Carlsberg created beer taps that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to Instagram with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. […]
On the morning of the 13th January, Posterscope welcomed the media community to its inaugural ‘The Pioneers’ event which to0k place at the Soho Hotel. The guest of honour was Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH). […]
The details are coming together on the annual Preset Group DSE Mixer, and barring something crazy, I should have ticket registration up early next week for the March 10 event. As always, there is a cap on attendance, and the tickets tend to go as fast as within 24 hours. […]
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In TV news they call it “feeding the beast,” an expression that works for digital signage, too. Like its cable TV brethren, digital signage has an insatiable appetite for content. […]
The 2,045-square-foot digital billboard is the first of oOh!'s Signature Collection, a network of premium digital signs at famous locations. […]
Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. […]
The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks several industry leaders. The Outdoor Media Centre, the marketing body for outdoor media owners, has seen better days. […]
Carly Zipp, a spokeswoman for Outfront Media, which sells the space for the MTA, said tech advertising really started up in earnest about two years ago as brands discovered its strength in reaching millennials. […]
Caran says the ad space was paid for by the FBI, and the same ad showing up on multiple digital billboards at the Lake of the Ozarks is appearing on approximately 4,000 similar ones across the country. […]
EXECUTION: Working with Land Rover’s creative agency, RKCR, and Grand Visual, we developed the first OOH interactive installation combining digital and sound in order to showcase the amazing roar of the Range Rover Sport engine. […]
