By Mike Hemmings. What do you get if you take a media owner or three, the oldest medium in town and then combine it with a spanking new one? […]
Ad spend in Western Europe is expected to grow 3.5 percent year-on-year this year to EUR 99.9 billion, driven by internet and mobile, and markedly lower than the global figure at 5.0 percent, data from Strategy Analytics (SA) revealed. Digital will be the fastest growing ad format in Western Europe (+9.3%), followed by cinema (+4.3%) and TV advertising (+2.7%). […]
Lamar Advertising Co., a Baton Rouge-based outdoor advertising giant, reported its fourth-quarter profit rocketed to $207.9 million, or $2.18 per share, roughly 20 times the $10.1 million, or 11 cents per share, reported a year ago. The results were boosted by a $120.1 million, one-time gain related to the company's conversion to a Real Estate Investment Trust. […]
Drinks giant Diageo is putting electronic stickers on its whiskey bottles which will be able to communicate directly with drinkers' smartphones. The so-called "smart bottle" will allow Diageo – which owns whisky brands including Bell's, Johnnie Walker and J&B - to send targeted marketing ads, promotions and cocktail recipes straight to consumers' devices. […]
The Digital Screenmedia Association has been taken out back and shot – the organization shut down and its members rolled into a new tongue-twisting aggregate entity called the Interactive Customer Experience Association, or ICXA. Ick-zah. Nice! […]
Our group at MGM is a rare breed in that we design, create, implement and maintain the majority of software, hardware, and content for more than 50,000 screen displays. This ability to fully understand the entire process and weigh the pros and cons of the variant disciplines, has given us an immense advantage when scaling back cost becomes a necessary evil. […]
Parts of Philadelphia could begin looking more and more like Times Square as a push for digital signage is moving forward. On Tuesday, Philadelphia City Council's Committee on Rules unanimously approved a zoning bill authorizing digital signs in Center City. […]
Here's how brands killed it thus far at Fashion Week with the innovation game, and how brands can think beyond the like in years to come. Real-time shopping. Both Hunter Original and Topshop took advertising to the streets this week, running real-time footage of their catwalk shows across multiple billboards. […]
NEW YORK, /PRNewswire/ -- This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American. […]
Three Month Results As Reported Daily Revenue Recognition. Net revenue increased 5.1% to $336.7 million. Adjusted EBITDA increased 3.8% to $150.6 million. […]
Sure "content is king", but as a means of experiencing it, the desktop is a mere horseless carriage. Mobile on the other hand, is like a turbo-charged Porsche with unprecedented reach. Fast-becoming the preferred vehicle for content as evidenced by much of the world where 4G is the norm and the mobile screen is the only screen, mobile has recently surpassed desktop use and has no signs of braking. […]
SALT LAKE CITY — In the advertising world, tailoring the message to the intended target is key. Today's hot marketing trend is tapping into the location services built into a smartphone. "We're using them in the car, at dinner, when we're buying," said Elle Wheeler, digital marketing manager for Love Communications. […]
By Steve Whitehead. IoT / M2M works best when it goes "unseen" - solution rather than technology centred. With the recent announcement of the Amscreen and Clear Channel UK pen digital screen deal that sees large outdoor digital advertising screens deployed at bus stops across the UK, it got me thinking ... […]
Broadsign's vice-president for marketing and strategy, Daniel Parisien, has announced that he is moving on from the company after twelve years. Having been at the company since its early days, Parisien remained with Broadsign after it came out of Chapter Eleven in 2012, heading up the company's marketing and product divisions as the company reshaped itself and expanded once more. […]
Nebraska Crossings Outlets integrated digital and brick-and-mortar experiences into a single cohesive customer experience. […]
