After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe. […]
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%. […]
(Bloomberg) -- Facebook Inc. is working on a competitor to Twitter Inc.’s mobile-advertising distributor MoPub, according to people with knowledge of the matter, a bid to win more business in a growing market. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro. […]
Note: As Chairman of the Digital Signage Federation, I was torn when the news of dramatic change at the Digital Screenmedia Association was announced last week. I wrote thousands of words criticizing DSA back in 2010, but have been quieter about it since joining the DSF Board when it was formed. Would it seem self-serving to write about this? […]
Financial Times -- Clear Channel Outdoor, the billboard advertising business owned by iHeartMedia, is splitting the management of its US and international operations — just three years after it united them under a single chief executive. […]
OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. The use of data to support client decisions and audience measurement has become even more important. […]
Here’s the list vendors really care about when they stumble in with their coffees in the minutes before the DSE 2015 exhibit all opens – prospective buyers. The trade show has released a sample list of attendees – understandably curated to highlight those large companies and well-known brands that will get sales people excited. […]
Place-based video network Captivate, which provides digital displays in office buildings, has revamped its presentation with a new on-screen look for content and advertising. The makeover is part of a larger rebranding of the company as it expands through acquisitions and new commercial real estate partnerships. […]
Marketers specializing in mobile no longer have to fight for scraps: mobile has become a part of client budgets. Now, it needs to get much better. That was the consensus from the opening panel for a day-long industry conference, organized by IAB, Facebook and Nasdaq at the Mobile World Congress. […]
What happens at ISE doesn’t stay at ISE. It goes to Vegas for DSE. Digital Signage Today and Peerless-AV recently hosted a well-attended webinar focusing on digital signage trends in 2015, "Hot Digital Signage from ISE 2015: What to Expect at DSE 2015. […]
Digital advertising growth has traditionally been driven by desktop and online. With brands increasingly adopting an omnichannel approach, mobile is pivotal to ad success. It brings all other platforms together due to the personal experience it offers. […]
NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad revenue comes from multiplatform sales, including mobile. […]
Last year it reaped over a billion dollars of revenue in mobile ads — a business that didn’t exist at Yahoo when Mayer arrived. It bought Tumblr, which has 460 million users and is growing faster than Instagram. Yahoo has also built a system that allows app developers — the royalty of the new mobile age — to popularize and monetize their products. […]
Despite its adulthood, AOL finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident AOL is still a dominant and decisive Internet company, one that beats rivals and consumers to the next digital levels. […]
