The big buzz out of DSE 2015 was, not surprisingly, the substantial presence of online giant Google – which had a 40 by 40 foot booth attracting large crowds on the first of two trade show hall days. I didn’t get over there until late morning, and quickly saw the area was somewhat swarmed by trade hall attendees. […]
Four companies took home multiple awards, including Nanonation, which captured a Gold, Silver and Bronze. […]
From a field of 60 entries, the field was narrowed to 28 finalists before the 6th annual awards presentation. […]
The OMC (Out of Home Measurement Council) is a non-profit joint industry committee (JIC) to provide buyers of OOH media with a currency and survey that allows for efficient and accurate OOH planning. […]
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Google wants to make sure that embarrassing ‘blue-screen-of-breath’ in the shop window doesn’t have to be a thing anymore – it’s aiming squarely are replacing windows as a dominant platform in the digital signage industry, thanks to new updates that add to the Google browser’s single app kiosk mode. […]
As new screens are launched in train stations, cinema lobbies and shopping centres, advertisers are stepping up their investment in digital out-of-home formats, although traditional billboards remain popular. […]
The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the town. South Africa media agencies will finally have something they have been waiting for, a valuable and easily accessible audience measurement for OOH, that will make planning a breeze, and provide the statistical weight necessary to justify OOH spend to clients. […]
Global location marketplace xAd has bolstered its European management team ahead of a major push into continental markets. This has seen James Davies appointed to head of channel, EMEA, a position which will see Davies tasked with developing relationships with strategic partners and agencies across the channel from April. […]
This week, James Whitmore, managing director, Route, marks the outdoor research body's second birthday with some future gazing, philosophising and the capital's finest cake. […]
SYDNEY: Australians commuting to central business districts are more likely to register advertising on public transport than any other form of out-of-home media new research has shown. […]
Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers. […]
The retail industry has evolved drastically with the change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy. Moreover, today’s customers have numerous shopping mediums at their disposal, like in-store, online, mobiles, social media and so on, that influence their purchasing decision. […]
If you need to drive a nail into a piece of wood, you shouldn't use a wrench. Could you make it work? Sure, but it is not ideal; you should use a hammer. […]
I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge. […]
