Technology evolution from mobile integration to interactivity to metrics and reporting is both exciting and sometimes overwhelming. No matter if you are a media operator, agency or advertiser, it is important we navigate the options and make smart decisions. Only the scalable and repeatable solutions that can be easily implemented will survive. […]
Why Won’t Google Talk About Mobile Like Everyone Else? Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. Against The Tide: Google Refuses To Report On Mobile Ad Performance. […]
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. […]
A more personalised, digitised, slicker and quicker future awaits for the world of advertising, writes Amy Kean of Havas Media. Over the next 10 years, advertising will move from communicating to predicting, and emoting, based on human needs. […]
Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and will reach $6 billion in 2018, representing about half of the total online video ad spend. […]
By Peter Lloyd. The use of digital signage is booming, with some software companies reporting 2014 unit sales 35-40 per cent up on the previous year. And it is booming precisely because it is becoming less expensive, easier to use and of greater benefit to the companies and organisations installing it. […]
Total U.S. advertising outlays are expected to grow 3.2% in 2015 to $186.6 billion, driven by spending on digital ads. The forecast, by market intelligence firm Strategy Analytics, says that spending on digital ads will surge 13% from the previous year and will be the fastest-growing ad format. […]
People are being stopped in their tracks by a new fixture in Times Square - the world’s largest high definition LED video display. Zoe Mutter gets the full picture on a real game changer for the digital billboard industry. Famed for being one of the most vibrant and bustling areas in the world, the iconic Times Square now shines even brighter thanks to a record-breaking LED display. […]
Vodafone partners with JCDecaux to boost inner-city mobile coverage. Bus stops and billboards across the country could soon become makeshift mobile towers thanks to a global push by outdoor advertising giant JCDecaux. […]
Australia's outdoor media could be one of the best-performing advertising segments over the next 3 to 5 years if recent growth can be sustained. The sector has recorded: 8% compound average revenue growth in the four years to 2013, and 10% annual audience growth in the three years to mid-2014. […]
MUMBAI: Times OOH has become the first out-of-home media brand in the world to get ISO:27001 certification, awarded for its operations at the Indira Gandhi International airport in New Delhi. ISO:27001 is a world-renowned standard for providing requirements for information security management systems. […]
Slowly emerging from recession, growth in the Spanish AV economy is being led by digital signage with intriguing opportunities around the internet of things, says Adrian Pennington. In recent times Spain has been a byword for profligacy. Grandiose construction projects supposed to be symbolic of the country’s affluence were abandoned in the aftermath of the financial crash. […]
And here we have 300 tablets all synced together, with Android avatars, singing Beethoven’s Ode To Joy as part of a Google Japan promotion. Extroverts at a shopping mall in Japan, where this was installed this week, got a T-shirt if they tried conducting the choir, via a gesture sensor. Digital signage? […]
TORONTO, Feb. 13, 2015 /CNW/ - Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital campaign taking place on its 50th anniversary, this Sunday, Feb. 15. […]
Integrated Systems Events, the company that produces the ISE exhibition, recently announced that it has entered into a joint venture agreement with invidis consulting to take a majority share in respect to its Digital Signage Conference, an annual event that takes place in Munich, Germany. […]
