Brands That Are Round in Shape, and Others, Get in on the Act. An almost total eclipse of the sun in Western Europe this morning prompted a flurry of tactical marketing activity from brands -- particularly the circular ones. […]
Kinetic Worldwide, WPP’s out-of-home media planning and buying agency, recently brought the industry together for Moving Minds 2015, showcasing the latest in technology and media innovation and exploring how these relate to the physical world around us. […]
Why dynamic digital OOH needs to attract the mass market. This year we will see a change in attitude towards dynamic DOOH advertising. Already 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015. […]
- Stock has re-rating potential. - Wins Sydney Airport T2 contract. - Debt vs earnings ratio to fall. […]
By GrandVisual. Run All Night is a new action thriller film starring Liam Neeson. The Warners film employed an international multi-format Digital out of Home campaign running in UK, Ireland, Lebanon and Brazil to promote its release. […]
By GrandVisual. The latest comedic film from Warner Brothers, starring Will Farrell and Kevin Hart was supported through a multi-format digital out of home campaign ahead of its March 27th release. […]
By SMD Editor. Itsu’s Heart Healthy DOOH Advertising Tempts Hungry Travelers at Peak Departure Times. UNITED KINGDOM — Eye Airports has partnered with itsu, a UK-based restaurant chain focused on heart healthy cuisine, to entice hungry travelers with a strategically timed digital out-of-home (DOOH) campaign at London Stansted Airport. […]
The Trinity Mirror used the solar eclipse as an opportunity to show case their reader numbers in comparison with The Sun, thereby demonstrating that they are “eclipsing The Sun”, on digital out of home. […]
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies. In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself. […]
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The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails. […]
Acquisition gives Plymouth-based company resources for aggressive expansion. AllOver Media, the Plymouth-based firm that sells nontraditional advertising opportunities at gas pumps, ice lockers and restrooms was sold Friday to a private equity firm that will help finance an aggressive expansion plan. Terms of the sale between AllOver and Boston-based Audax Group were not revealed. […]
The Digital Signage Expo always has so much cool digital signage stuff (yes, that's a technical term) jammed into the show floor that it's a race to see it all and hear about it all. So we probably missed something, or left something out. Don't take it personally. […]
How does today turn into tomorrow? And how does today's technology shape the future to come? It's those kinds of educational, quasi-predictive discussions that provide a significant part of the allure for shows such as the annual Digital Signage Expo. […]
In addition to Dave Trott as our key note speaker, FEPE are very pleased to announce further speakers today. Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to update us on the American OOH industry. Annie Rickard, Global CEO of Posterscope will also be with us in Budapest. […]
