Location based mobile marketing and advertising provides huge opportunities for businesses, as well as benefits for consumers. Yet despite the fact that mobile marketing clearly works, most marketers today have not yet seized upon the opportunities. Nobody resists mobile today. […]
Retail and ecommerce experts discuss how multichannel retailers can combine traditional and online shopping to enhance consumers’ experience and increase sales in both channels. […]
If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. […]
When it comes to revolutionizing the retail and Fashion Week experience, London is way ahead. After Topshop live streaming the Topshop Unique fashion show in their Oxford Circus flagship store and letting customers shop trends as they emerge via a cooperation with Twitter (see previous coverage here), now UK brand Hunter launched its digitallly innovative concept for London Fashion Week. […]
Making sure you pick the correct digital signage display is crucial to the success of any digital signage deployment. It is the face, so to speak, of the deployment. Content may be king in digital signage (though some would argue that context is), but either way, the king would have no clothes without the digital signage display that best fits the deployment. […]
The story has been circulating on Rumour Central UK for several days now, but it can be confirmed that Paul Flanigan is out as the Executive Director and figurehead of the Digital Screenmedia Association. He was formally there for 15 months or so, but Paul confirmed by email with me that he’s no longer with the DSA and looking for his next gig. That’s a shame. […]
oOh! Media has grown seven per cent revenue in 2014, its first public reporting after it was floated in November, but continues to signal a focus shift from print to digital. […]
The Out-of-Home Marketing Association (OMAC) has announced the call for submissions for the 2014 Best Consumer Packaged Goods Awards. Submissions are due by March 27, 2015 and all consumer packaged goods OOH advertising (English and French) that ran in Canada from January – December 2014 is eligible for entry. […]
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Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad spending. Other media categories were mostly down: Magazines were flat versus a year ago; newspapers were off 3%; out-of-home slipped 4%; and radio lost 6%. […]
The battle for our attention begins before we’ve even entered the store, with brands as diverse as Stella McCartney and traditional gents’ outfitter Gieves & Hawkes incorporating the latest high-quality digital signage into its window displays. […]
Australia's biggest outdoor advertising company oOh! Media has exceeded its revenue and profit forecasts in delivering its maiden full year result. oOh!, which listed on the ASX late last year, posted a 4.4 per cent rise in revenue to $261.3 million for the 12 months ending December 31, 2014 compared with the previous year. […]
OUTDOOR advertising group oOh!media sees scope for expanding its digital content. THE newly-listed company behind airport, roadside and shopping centre ads has impressed shareholders with a narrower-than-forecast full year loss. Chief executive Brendon Cook said there was room within Australia's biggest outdoor advertising company for more interactive, digital billboards. […]
A little video explaining the role of Demand Side Platforms or DSPs in the programmatic process. […]
The total Outdoor spends grew by 12.9% in 2014. Conventional Outdoor, against the projected 7% growth, grew by 13%. Transit Media too grew by 12% as against projected growth of 10%. […]
