SALT LAKE CITY — In the advertising world, tailoring the message to the intended target is key. Today's hot marketing trend is tapping into the location services built into a smartphone. "We're using them in the car, at dinner, when we're buying," said Elle Wheeler, digital marketing manager for Love Communications. […]
By Steve Whitehead. IoT / M2M works best when it goes "unseen" - solution rather than technology centred. With the recent announcement of the Amscreen and Clear Channel UK pen digital screen deal that sees large outdoor digital advertising screens deployed at bus stops across the UK, it got me thinking ... […]
Broadsign's vice-president for marketing and strategy, Daniel Parisien, has announced that he is moving on from the company after twelve years. Having been at the company since its early days, Parisien remained with Broadsign after it came out of Chapter Eleven in 2012, heading up the company's marketing and product divisions as the company reshaped itself and expanded once more. […]
Nebraska Crossings Outlets integrated digital and brick-and-mortar experiences into a single cohesive customer experience. […]
Advances in smart technology have the potential to open up digital signage to a much broader customer base, from large enterprises to smaller organizations. […]
Lamar Advertising Co. (LAMR: Quote) reported that fourth-quarter net income applicable to common stock soared to $207.79 million or $2.18 per share from $10.09 million or $0.11 per share in the prior-year quarter. […]
The newly formed Interactive Customer Experience Association (ICXA) is merging with and absorbing the full membership of the Digital Screenmedia Association (DSA), which had focused previously on the self-service, kiosk, and digital signage technology segments. “The DSA board is excited about this new direction,” said Bill Lynch, DSA president and new ICXA board member. […]
London, UK (PRWEB UK) Amscreen, Europe's leading digital signage solutions company and outdoor media giant Clear Channel UK have today announced a deal that will see outdoor, sunlight-visible digital screens deployed across the UK. The strategic alliance will see the coming together of technology innovators Amscreen and media experts Clear Channel UK. […]
NEW YORK: Falling TV audiences have turned the spotlight on measurement companies, with some broadcasters accusing them of failing to keep up with changing viewing habits. The Financial Times noted that falling ratings had been a feature of recent financial results. […]
According to Madison World, India’s share in global advertising for 2013 and 2014 remained in the 1.4 to 1.5 per cent bracket. This was despite cumulative growth over 2013 and 2014 touching 27.5 per cent. The Indian ad industry, for the record, grew at the rate of 11.1 per cent in 2013. […]
265 screens are now running in Hispanic restaurants across the nation. Miami, Florida. February 24, 2015. […]
Over the past few weeks we’ve written a number of times about WPP being a potential buyer for Tesco’s data house, Dunnhumby. Things have moved on in the past couple of weeks – as they are wont to do in this dynamic industry. […]
MUMBAI: Advertising expenditure in India is predicted to grow in 2015 at almost twice the previously projected rate, thanks to increased consumer confidence and high-profile sporting events like the Cricket World Cup. The Pitch Madison Media Advertising Outlook report for 2015 forecast a 9.6% increase in spending during the year ahead, compared to an earlier figure of 5.6%. […]
By David McCracken. For the past few years, there’s been a nasty little rumor going around that kiosks are dead. With the rise in popularity of mobile apps, some people are simplifying the picture to conclude that apps will soon replace kiosks completely. […]
Tel Aviv, Israel-based TruMedia Measurement Ltd., a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project. TruMedia provides the audience measurement solution to the Egmont Group, a global media corporation and the prime contractor of the project. […]
