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The Drum: Clear Channel teams with The Drum for digital advertising experiment on Piccadilly Circus digital screen

The largest screen in Piccadilly Circus is to host questions about digital advertising, run by The Drum in conjunction with Clear Channel. As part of Advertising Week Europe this week, The Drum will be asking a question every day and looking for respondents to tweet their answers in reaction. […]

thedrum.com
Mon, Mar 23, 2015 at 11:55 PM

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Audi Goes For Digital Billboard Campaign For Launch Of New TT, on APN Outdoor (bandt)

By MICHAELA PIPER. Luxury car brand, Audi, has teamed up with MediaCom and APN Outdoor on a campaign for the new TT model. Outdoor is the predominant medium being used for the campaign, which is aimed at driving mass awareness to the TT launch, while creating an emotional connection with consumers. […]

bandt.com.au
Mon, Mar 23, 2015 at 11:54 PM

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Marketers still haven’t ‘nailed’ mobile, say Facebook and Google directors (marketingmag)

Advertising Week Europe: Mobile is the biggest game-changer in digital advertising but marketers have yet to fully understand its significance, senior ad figures at Facebook and Google have said. […]

Mon, Mar 23, 2015 at 11:31 PM

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MediaWeek: Agencies need to make more use of audience insight, says Mindshare’s Mark Creighton

Advertising Week Europe: The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. […]

mediaweek.co.uk
Mon, Mar 23, 2015 at 11:27 PM

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Ad Age: Maurice Lévy Talks Rivalry and Succession at Advertising Week Europe

Compares Sorrell to a Scorpion and Says, 'I Cannot Teach Him to be Elegant'. Maurice Lévy spoke about his rivalry with WPP CEO Martin Sorrell, and gave hints about succession planning at Publicis Groupe on the first day of Advertising Week Europe in London today. The group's chairman-CEO said he will be succeeded by a team, not a single person. […]

adage.com
Mon, Mar 23, 2015 at 7:31 PM

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Kinetic Names Charlotte Birley Head of Kinetic Active in Asia

Experiential Marketing Specialist to Help Transform OOH. NEW YORK, /PRNewswire/ -- Kinetic, the world's largest and most innovative out-of-home marketing specialist, has appointed Charlotte Birley as Head of Kinetic Active in Asia. Kinetic Active is the newly launched full-service creative and production division of tenthavenue's Kinetic Worldwide. […]

prnewswire.com
Mon, Mar 23, 2015 at 6:50 PM

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Are marketers unaware of OOH advertising’s digital capabilities? (essentialretail)

The out-of-home advertising industry can offer brands various digitally-led ways to reach new audiences, but a new report suggests marketers are unaware of its potential. Innovative technologies such motion detection, contactless and NFC/QR codes have been cited by UK marketing professionals as among the most exciting methods for reaching new audiences, according to a new study. […]

Mon, Mar 23, 2015 at 6:40 PM

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Digital Signage Expo Stages Successful 2015 Event (DSConnection)

Show achieves new benchmarks for total attendance, number of exhibitors and square footage. […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 3:08 PM

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Ask the Board: Cost-effectively Evaluating Success of DOOH Content (DSConnection)

How can a network most cost-effectively evaluate the success of its content/playlist? […]

digitalsignageconnection.com
Mon, Mar 23, 2015 at 12:04 PM

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A-list celebrities and global creative leaders arrive in London for Advertising Week Europe 2015

Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]

londonandpartners.com
Mon, Mar 23, 2015 at 10:52 AM

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In 2015 the big story for programmatic is brand, not performance (marketingmag)

Advertising Week Europe: Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea? […]

marketingmagazine.co.uk
Mon, Mar 23, 2015 at 10:40 AM

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16:9: Behold The $39 Digital Signage Player

A Texas start-up called Signagely has started marketing its digital signage offer, which ranges from a $159 Chromebox at the top end to a $39 Kindle Fire TV HDMI stick they’ve got working as a basic player. The start-up’s website doesn’t have a lot of detail in it on the company background, or what’s different here. […]

sixteen-nine.net
Mon, Mar 23, 2015 at 9:43 AM

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16:9: Digital Signage Expo Hits New Attendee, Footprint Highs

  Show organizer Exponation has released the wrap-up numbers for Digital Signage Expo earlier this month, saying the trade show hit a new record for headcount and footprint. DSE says it had almost 4,100 attendees, with 42% being end-users (who were the rest???), and more than 1,900 booth bunnies. The 6,000 or so people with badges of some sort came from 60 countries. […]

sixteen-nine.net
Mon, Mar 23, 2015 at 8:47 AM

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MediaWeek: Beastly Advertising Week Europe shows an industry in rude health

This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Now in its third year, AWE promotes itself as a "hybrid of inspiring thought-leadership featuring the world’s best and brightest with engaging special events that galvanise targeted constituencies". […]

mediaweek.co.uk
Sat, Mar 21, 2015 at 2:44 AM

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The Drum: My top three picks for Advertising Week Europe – by AOL’s Graham Moysey

On my commute to work last week, my eye was drawn to this year’s campaign for Advertising Week Europe (23-27 March). Featuring the inspirations driving some of the creative industry’s biggest and brightest minds, one quote that really stood out for me was from Hearst Magazines' Anna Jones: “Turning the expected into the extraordinary. […]

thedrum.com
Sat, Mar 21, 2015 at 2:41 AM

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