Campaignlive: Advertising Week Europe 2015 — Day one round up
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campaignlive.co.uk
Wed, Mar 25, 2015 at 12:12 AM
Wed, Mar 25, 2015 at 12:12 AM
Raw Feed & Search
Wednesday, March 25, 2015 Wed, Mar 25, 2015
16:9: Five Reasons To Integrate Social Media & Digital Signage
Guest Post: Ryan Gushue, ENPLUG How perfect of a match are digital signage and social media? Moving on from the outdated SMS text message integration, social media provides for a more personal, customizable way to get viewers involved through your display. […]
sixteen-nine.net
Wed, Mar 25, 2015 at 12:11 AM
Wed, Mar 25, 2015 at 12:11 AM
MediaPost: First-Ever 4A’s Partner Awards Recipients
The 4As today revealed the winners of its first-ever 4A’s Partner Awards. The Partner Awards recognize and celebrate creativity and collaboration among agencies, brands, media and technology companies. The Awards were presented today at a ceremony during the 4A’s Transformation Conference held in Austin, Texas. […]
mediapost.com
Wed, Mar 25, 2015 at 12:10 AM
Wed, Mar 25, 2015 at 12:10 AM
OOH marketing agency Kinetic hires Asia lead (marketing-interactive)
OOH marketing agency Kinetic has appointed Charlotte Birley as head of Kinetic Active in Asia. Kinetic Active is the newly launched, full-service creative and production division of tenthavenue’s Kinetic Worldwide. […]
marketing-interactive.com
Wed, Mar 25, 2015 at 12:10 AM
Wed, Mar 25, 2015 at 12:10 AM
4A’S Transformation 2015 conference March 22-25, Austin, TX
Transformation 2015 - Some 800 leading industry executives took over Austin, Texas, on Monday, March 23, for the 4A's annual gathering of thought leaders and visionaries. […]
transformation.aaaa.org
Wed, Mar 25, 2015 at 12:07 AM
Wed, Mar 25, 2015 at 12:07 AM
Tuesday, March 24, 2015 Tue, Mar 24, 2015
AdAge: AOL’s Tim Armstrong to Media Agencies: Don’t Fret About Fees, Look at Your Opportunity
At 4A's Conference, Digital Media Chief Also Hints at Programmatic TV. […]
adage.com
Tue, Mar 24, 2015 at 11:59 PM
Tue, Mar 24, 2015 at 11:59 PM
The Daily Review Show from Advertising Week Europe 2015 (3:18 video, marketingmag)
Marketing’s Gemma Charles and Charlotte McEleny alongside Campaign’s James Swift reflect on what they learned from the sessions they attended on the first day of Advertising Week. […]
marketingmagazine.co.uk
Tue, Mar 24, 2015 at 11:42 PM
Tue, Mar 24, 2015 at 11:42 PM
MediaWeek: Google’s European leader says viewing habits are ‘changing dramatically’
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. All media owners, he said, are now in the digital space, singling out the likes of Ocean and Outdoor Plus and some of the newspaper groups, "who have got their act together" in the digital space. […]
mediaweek.co.uk
Tue, Mar 24, 2015 at 11:20 PM
Tue, Mar 24, 2015 at 11:20 PM
The Drum: Ad Week Europe quotes marketers need to know
The Drum picks out the best quotes heard on Ad Week Europe Day One so that you don’t miss out on any insights. […]
thedrum.com
Tue, Mar 24, 2015 at 11:16 PM
Tue, Mar 24, 2015 at 11:16 PM
DSToday: Video wall color calibration keeps your colors straight
As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. […]
digitalsignagetoday.com
Tue, Mar 24, 2015 at 7:29 PM
Tue, Mar 24, 2015 at 7:29 PM
DOOH Networks: Video Walls As Retail Store Banners For Gap
Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. […]
sixteen-nine.net
Tue, Mar 24, 2015 at 3:30 PM
Tue, Mar 24, 2015 at 3:30 PM
Why augmented reality will change how we shop (imediaconnection)
A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. […]
imediaconnection.com
Tue, Mar 24, 2015 at 11:37 AM
Tue, Mar 24, 2015 at 11:37 AM
MediaPost: Plane Crash Impacts 4As Lineup
A Lufthansa marketing executive was forced to cancel a planned presentation at the 4A’s Transformation Conference Tuesday afternoon after word surfaced earlier in the day that a plane operated by the carrier’s budget subsidiary Germanwings crashed in the French Alps tragically killing all aboard, according to reports. […]
mediapost.com
Tue, Mar 24, 2015 at 11:22 AM
Tue, Mar 24, 2015 at 11:22 AM
Monday, March 23, 2015 Mon, Mar 23, 2015
The Drum: Less than a third of marketers aware of ‘new levels of digital sophistication’ offered by OOH advertising
Less than a third of marketers are aware that out of home (OOH) advertising offers contactless technology, motion detection, and QR and NFC integration, according to research which suggests the sector must do more to educate marketers on emerging technology. […]
thedrum.com
Mon, Mar 23, 2015 at 11:58 PM
Mon, Mar 23, 2015 at 11:58 PM
AWE 2015: Digital OOH should broaden brands’ experiential reach (eventmag)
Advertising Week Europe: The digital development director of Liveposter, Adam Cherry, has told Event that experiential marketers should be looking to use digital out-of-home (DOOH) technology to broaden the reach of content created at activations. Cherry was speaking today (23 March) on a panel entitled ‘What data can DOOH for us today’ at Advertising Week Europe. […]
eventmagazine.co.uk
Mon, Mar 23, 2015 at 11:57 PM
Mon, Mar 23, 2015 at 11:57 PM