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Ask the Board: How to calculate the effectiveness of digital signage advertising? (DSConnection)

Real benefits can be classified as things that have a measurable result — things like sales lift. In most cases, we stick to the basics when it comes to talking about and measuring real benefits. We check transactional data against specific product/service line promotions in order to understand the impact. […]

digitalsignageconnection.com
Tue, Apr 7, 2015 at 6:47 PM

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DOOH Campaigns, 16:9: Samsung Drives 80-Foot Interactive Line-Up In Toronto

Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 11:51 AM

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Cross Track Digital Ad Operator XTD Expands to Brisbane, Partners with APN Outdoor (mumbrella)

XTD Ltd is expanding Australia’s Cross Track TV network and partnering with APN Outdoor to take on the advertising rights for a new system being installed by XTD within the Brisbane metro rail network. The new agreement sees Brisbane become the third Australian city to feature the fully-digital Cross Track Digital video and content systems which are sold by APN Outdoor under the XtrackTV brand. […]

mumbrella.com.au
Tue, Apr 7, 2015 at 11:48 AM

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The Weather Network links up with DOOH network operator Eye Airports for real-time forecasts (prolificnorth)

The Weather Network is to offer real-time international weather forecasts across UK airports, following a trial in Manchester. The 70-inch high hi-definition screens debuted at Manchester Airport, featuring local and international weather. The information is updated using cloud-based digital signage software on the BroadSign system. […]

prolificnorth.co.uk
Tue, Apr 7, 2015 at 11:20 AM

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First Steps to Building a Digital Signage Network (DSConnection)

Start with your overall objectives, which will lead you to your message, and then to content to deliver that message. […]

digitalsignageconnection.com
Tue, Apr 7, 2015 at 9:23 AM

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16:9: Talk Interactive Digital Signage At Tomorrow’s DSF Online Hangout

The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.“ The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 9:18 AM

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16:9: Real-Time Generative Content At Paris’ Grand Palais

One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 9:02 AM

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AdExchanger: Mobile Is Eating Everything, Including Ad Tech

At the center of the shift to mobile is the app economy, granting consumers greater control over their lives with on-demand access to just about anything, better retail experiences and innovative media opportunities. The app economy that begun in mobile will soon extend into wearables, automobiles and connected TVs. […]

adexchanger.com
Tue, Apr 7, 2015 at 12:36 AM

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invidis: Digital transformation of McDonald’s in Germany goes beyond menu boards

Digital Menu Boards have been one of the top three use cases for digital signage in the past years. Mc Donald’s is no exception to this rule. Interesting enough adaption of DMB’s vary enormously between national entities. […]

invidis.de
Mon, Apr 6, 2015 at 11:48 PM

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The industry’s view on Posterscope’s AdWeek 2015 session ‘Let’s get Ready to Rumble’

Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]

pioneeringooh.com
Mon, Apr 6, 2015 at 5:43 PM

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Posterscope’s recap of two inspiring sessions at AdWeek Europe 2015

AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry. […]

pioneeringooh.com
Mon, Apr 6, 2015 at 5:40 PM

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Las Vegas arena developers enlist Toshiba, Coca-Cola in sponsorship, digital signage deals (reviewjournal)

Developers of the $375 million arena behind New York-New York on the Strip have signed two major global brands — Toshiba and Coca-Cola — as founding sponsorship partners for the venue that is scheduled to open in April 2016. […]

reviewjournal.com
Mon, Apr 6, 2015 at 5:24 PM

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MEC’s Pasqua on BeetTV: iBeacons Can Enable Precise Mobile Marketing

AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]

beet.tv
Mon, Apr 6, 2015 at 1:54 PM

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AdExchanger: What Do Marketers Want From Ad Technology?

A small, but significant, number of major global marketers are aggressively leaning into data-driven omnichannel marketing, pioneering a trend that is not going anywhere anytime soon. […]

adexchanger.com
Mon, Apr 6, 2015 at 1:45 PM

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India: OOH audience measurement to be reality, but not so soon (exchange4media)

The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]

Mon, Apr 6, 2015 at 11:56 AM

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