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invidis: YouTube can be major push for DooH

One of the main challenges of digital out of home aka public video is awareness with creative agencies. Even if advertisers are willing to include DooH in their campaign, creative agencies are often not able to leverage all the technical options available with DooH. One trending media platform could raise awareness also for public video of moving images on public screens: YouTube. […]

invidis.de
Thu, May 21, 2015 at 5:53 PM

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invidis: DBCI Scandinavia – Interview with Frank Larsen

For the first Digital Signage Business Climate Index survey in Scandinavia invidis has asked Frank Larsen, CEO Digital Experiences Nordic, about how he rates the business situation for digital signage in Scandinavia and the results of the DBCI as well as their relevance for the digital signage industry. […]

invidis.de
Thu, May 21, 2015 at 5:49 PM

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The Independent: LG makes ‘wallpaper TV’ so bendy and thin it can be stuck straight on the wall and held up using magnets

LG has shown off a TV than it less than 1mm thick that can be bent and mounted as easily as a piece of wallpaper. The TV is just a concept at the moment, but it hopes that it can eventually make TVs that are mounted simply using magnets, taking up barely any space. It is attached to the wall using a special magnetic mat. […]

Thu, May 21, 2015 at 4:09 PM

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When Tornadoes Are Near, States Flash Warnings on Digital Billboards (pewtrusts)

When a tornado was barreling toward Oklahoma City earlier this month, some motorists in the area may not have known of the possible danger. But if they were driving on the highways, they could have been alerted by any one of two dozen large, multicolored digital billboards flashing warnings. […]

pewtrusts.org
Thu, May 21, 2015 at 3:21 PM

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Friends of Science affirm that outdoor advertising works and thank Ad Standards Council of Canada

Friends of Science ran two billboards, the English versions of which had been reported in an earlier campaign in SLATE on June 12, 2014 “The Sun is the main driver of climate change. Not you. Not CO2. […]

prweb.com
Thu, May 21, 2015 at 11:39 AM

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National billboard campaign honoring vets on Memorial Day weekend has local connection (wkow)

Madison (WKOW)-- Driving in Wisconsin this Memorial Day weekend you may notice a few special billboards honoring veterans. It's all part of a nationwide campaign organized by Operation Never Forgotten. The non-profit group works to bring awareness to veterans who paid the ultimate price for freedom. […]

Thu, May 21, 2015 at 11:28 AM

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New Zealand: Digital billboards set to shine (nzherald)

The advertising world has gone digital - and not just indoors. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape. Adshel focuses on street furniture such as bus-stops, while iSite is offering big digital billboards. […]

nzherald.co.nz
Thu, May 21, 2015 at 10:08 AM

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16:9: German Digital OOH Campaign Aims At Women; Tells Men To Move On

The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]

sixteen-nine.net
Thu, May 21, 2015 at 9:39 AM

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In-Flight Digital Signage Boosts Brand with Visual Impact (DSConnection)

Telefonica’s two main objectives with this project were to increase sales of Movistar roaming packages to people before traveling and to distinguish the brand from its competitors. […]

digitalsignageconnection.com
Thu, May 21, 2015 at 8:41 AM

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LG Electronics and CNN Airport Network expand transportation digital signage (traveldailynews)

ATLANTA - LG Electronics USA and CNN Airport Network announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. With this installation, LG digital signage screens are showing CNN Airport Network content at more than 25 airports in major cities across the United States. […]

Thu, May 21, 2015 at 6:57 AM

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Canada: Max’s big ride wins a billboard (indie88)

The chance to have your message seen by over 4.5 million people on a giant billboard and up in lights on 2 digital bulletins. That’s what Outfront Media and Indie88 offered listeners in their Win a Billboard contest which wrapped-up last week. After hundreds of entries and thousands and thousands of votes, Indie88’s listeners have chosen “Max’s Big Ride” as our grand prize winner! […]

indie88.com
Thu, May 21, 2015 at 6:08 AM

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NEC Solutions Showcase 2015 highlights and guide (London Digital Signage Week May 18-22)

The NEC Solutions Showcase forms the bedrock of London Digital Signage Week. The NEC Solution Showcase, now in its 7th year, is to underpin a week long calendar of events as the AV industry hits the Capital for what has become the UK’s biggest AV and digital signage event of the year. […]

Thu, May 21, 2015 at 12:29 AM

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16: 9: When Even The Basics Get Missed …

Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]

sixteen-nine.net
Thu, May 21, 2015 at 12:26 AM

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Exterion to roll out beacons across public transport in the UK (nfcworld)

Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. […]

nfcworld.com
Wed, May 20, 2015 at 11:46 PM

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invidis: DBCI shows positive sentiment in Scandinavian digital dignage industry

The OVAB Europe Digital Signage Business Climate Index (DBCI) has been polled for the first time in the Scandinavian market. Wirth 66,65 points the index shows a positive business sentiment in the digital signage and digital out of home industry. […]

invidis.de
Wed, May 20, 2015 at 11:18 PM

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