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Tuesday, March 24, 2015 Tue, Mar 24, 2015

DSToday: Video wall color calibration keeps your colors straight

As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. […]

digitalsignagetoday.com
Tue, Mar 24, 2015 at 7:29 PM

Why augmented reality will change how we shop (imediaconnection)

A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. […]

imediaconnection.com
Tue, Mar 24, 2015 at 11:37 AM

Monday, March 23, 2015 Mon, Mar 23, 2015

AWE 2015: Digital OOH should broaden brands’ experiential reach (eventmag)

Advertising Week Europe: The digital development director of Liveposter, Adam Cherry, has told Event that experiential marketers should be looking to use digital out-of-home (DOOH) technology to broaden the reach of content created at activations. Cherry was speaking today (23 March) on a panel entitled ‘What data can DOOH for us today’ at Advertising Week Europe. […]

eventmagazine.co.uk
Mon, Mar 23, 2015 at 11:57 PM

Are marketers unaware of OOH advertising’s digital capabilities? (essentialretail)

The out-of-home advertising industry can offer brands various digitally-led ways to reach new audiences, but a new report suggests marketers are unaware of its potential. Innovative technologies such motion detection, contactless and NFC/QR codes have been cited by UK marketing professionals as among the most exciting methods for reaching new audiences, according to a new study. […]


Mon, Mar 23, 2015 at 6:40 PM

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