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South Africa: The new OOH currency is worth its weight in gold

The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the town. South Africa media agencies will finally have something they have been waiting for, a valuable and easily accessible audience measurement for OOH, that will make planning a breeze, and provide the statistical weight necessary to justify OOH spend to clients. […]

mediaupdate.co.za
Thu, Mar 12, 2015 at 12:11 AM

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The Drum: Posterscope’s CSO James Davies appointed head of channel, EMEA of location marketplace xAd

Global location marketplace xAd has bolstered its European management team ahead of a major push into continental markets. This has seen James Davies appointed to head of channel, EMEA, a position which will see Davies tasked with developing relationships with strategic partners and agencies across the channel from April. […]

thedrum.com
Thu, Mar 12, 2015 at 12:10 AM

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My Media Week: James Whitmore, managing director, Route outdoor advertising research

This week, James Whitmore, managing director, Route, marks the outdoor research body's second birthday with some future gazing, philosophising and the capital's finest cake. […]

mediaweek.co.uk
Thu, Mar 12, 2015 at 12:00 AM

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Warc: Public transport offers best OOH reach in Australia

SYDNEY: Australians commuting to central business districts are more likely to register advertising on public transport than any other form of out-of-home media new research has shown. […]

warc.com
Wed, Mar 11, 2015 at 11:55 PM

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Ayuda Launches Private Marketplaces and Private Exchanges for DOOH Media Sellers

Company introduces a family of new products to its signature platform with private marketplaces and private exchanges operated and controlled by media sellers. […]

prnewswire.com
Wed, Mar 11, 2015 at 11:27 PM

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Zacks: Are Retailers Up to Omni-Channel Speed? (Industry Outlook)

The retail industry has evolved drastically with the change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy. Moreover, today’s customers have numerous shopping mediums at their disposal, like in-store, online, mobiles, social media and so on, that influence their purchasing decision. […]

zacks.com
Wed, Mar 11, 2015 at 11:23 PM

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Google targets digital signage market as AOPEN unveils commercial-grade Chrome OS devices (betanews)

If you need to drive a nail into a piece of wood, you shouldn't use a wrench. Could you make it work? Sure, but it is not ideal; you should use a hammer. […]

betanews.com
Wed, Mar 11, 2015 at 11:15 PM

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16:9: Christie Rolling Out Media Network To 200 US Movieplexes This Year

I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge. […]

sixteen-nine.net
Wed, Mar 11, 2015 at 9:13 AM

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Digital Signage Expo 2015 Schedule for Wed, Thur, Fri – March 11-13

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Wed, Mar 11, 2015 at 2:57 AM

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The Drum: Why is digital out of home not ubiquitous already?

In a little over five years, digital out of home (DOOH) has exploded from being a small part of outdoor advertising to become quite possibly the most important part of its future. Media owners are investing vast sums in dramatically increasing their digital estates across the out of home environment and the opportunity being generated for innovation and creativity is vast. […]

thedrum.com
Tue, Mar 10, 2015 at 8:11 PM

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Intel’s Jose Avalos Named to Digital Place Based Advertising Association’s Board of Directors

NEW YORK, /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association announced that Intel's Jose Avalos, Worldwide Director of Visual Retail, has been voted onto the DPAA Board of Directors. "Intel's retail and digital signage platforms and services are helping to fuel the growth of our industry," said Barry Frey, president & CEO, DPAA. […]

prnewswire.com
Tue, Mar 10, 2015 at 8:02 PM

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Razorfish Unveils the “Future NOW” of Retail at Adobe Summit (Yahoo finance)

C […]

Tue, Mar 10, 2015 at 7:18 PM

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10 Key Tech Trends at DSE 2015

While we expect these new product trends to be prominent on the show floor, we encourage attendees to keep your eyes open for the next Big Thing. […]

digitalsignageconnection.com
Tue, Mar 10, 2015 at 11:31 AM

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Amscreen’s owner Alan Sugar to build factory for making sunlight visible displays for Clear Channel UK

The new purpose-built factory is being created on the back of a deal with outdoor advertising business Clear Channel UK — and will create outdoor, sunlight visible screens for use across the UK. The new purpose-built factory is being created on the back of a deal with outdoor advertising business Clear Channel UK — and will create outdoor, sunlight visible screens for use across the UK. […]

thisislancashire.co.uk
Tue, Mar 10, 2015 at 11:30 AM

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Australia: Public transport ads the most noticeable out-of-home media: Roy Morgan (marketingmag)

Public transport advertising reaches about 70% of CBD workers in Sydney, Melbourne and Brisbane, including ads inside or on the side of buses, trains, ferries and trams, at stations, on platforms or in shelters. Roy Morgan has released data on outdoor advertising reach, from single source data for the year to September 2014. […]

marketingmag.com.au
Tue, Mar 10, 2015 at 11:30 AM

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