As OOH becomes popular, it wants to do more with the medium. It wants to increase its reach. It wants to move away from the staid print to digital, which can also be interactive. […]
DE-AT-CH region on stable positive level in the first quarter 2015 Since the last survey the business climate in the German digital signage market has increased slightly. The DBCI develops in line with other business climate indices like the ifo or ZEW. ZEW President Professor Clemens Fuest states: “Economic sentiment in Germany remains at a high level. […]
To revive an old standard recurring feature here on Digital Signage Today, we're going straight to the horse's mouth — or mouths, as it were. We're going to get industry leaders to comment on one question that's particularly newsworthy or buzzworthy facing the digital signage industry, and we're starting it off this month with a look at 4K. […]
How can a digital signage operator safeguard against security breaches and equipment tampering? […]
Many of us recently returned from the Digital Signage Expo in Las Vegas. As always it was a great show that presented endless opportunities to rub shoulders with friends and colleagues in the digital signage industry. Each year I leave DSE with a renewed enthusiasm about where our industry is headed, and with some great insights about the technical innovations catalyzing that growth. […]
Digital signs are helping to drive growth in advertising revenues going to the out-of-home sector despite the industry being unable to measure their likely impact. […]
The rollout of a new generation of connected bus shelters will help Paris update the image of the bus and strengthen the appeal of public transport. […]
Ask most people who sell signage software and they’ll confirm replacing incumbent software providers is a substantial part of their month to month business. Sometimes it is service quality. Sometimes one glitch too many. […]
Video walls aren't cheap, so if you're going to deploy one it's probably a good idea to make sure you get your money's worth and do it right. Video walls are cropping up more and more on the digital signage landscape, from airports to malls and beyond, using multiple displays to create a single, unified display showing either one image or zoned content and significantly impacting viewers. […]
By Ben Putland. In the last 18 months, I have read the word “programmatic” more times than I have had hot dinners. But the majority of what I have read on programmatic and DOOH is all about the buy; however that’s only part of the story. […]
With a wealth of experience and expertise in OOH media planning and buying solutions behind him, David Payne’s keynote address was filled with insights and key examples from Kinetic’s own body of work in this field. In a world where the consumer was getting smarter by the minute and was connected to his smart devices, media consumption was happening all the time and on the go. […]
By Stephen Freitas. The constant connectivity of the digital world is changing people's habits, and out-of-home advertising is uniquely poised to become a cornerstone of this new way of life. […]
Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). […]
Retailers put a lot of thinking and experience into where they position products and traditional communications. It’s all about informing shoppers, stimulating foot traffic through the store, and driving more sales. Smart retailers are now putting the same good thinking into how they use in-store digital technologies. […]
Global campaign celebrates Crocs' iconic clog through broadcast, digital, out of home, social media and experiential activations. […]
