Out of Home advertising is ready for primetime … if it steers the right course (source – Linkedin)
By Michael Bayler. […]
linkedin.com
Tue, Jun 16, 2015 at 2:49 AM
Tue, Jun 16, 2015 at 2:49 AM
Raw Feed & Search
Tuesday, June 16, 2015 Tue, Jun 16, 2015
Three Ways to Make the Most Out of InfoComm15 (avnetwork)
InfoComm15 is about to begin, and you’re either on the way to meet me here in Orlando, or you feel like you’re on the outside looking in as you sit in your office chair back home. Well don’t fret—I’m here to help you make it through the week whether you made the decision to head here to sunny Orlando or not! […]
Tue, Jun 16, 2015 at 12:28 AM
OUTFRONT Media and DC Metro Transit Launch DOOH Advertising Pilot Program (press release)
OUTFRONT Media Inc. has partnered with the Washington Metropolitan Area Transit Authority ("WMATA") to debut a digital advertising pilot program within eight Metrorail stations, a first of its kind for the DC Metro area. […]
marketwatch.com
Tue, Jun 16, 2015 at 12:27 AM
Tue, Jun 16, 2015 at 12:27 AM
Ask the Board: How to Select Your Digital Signage System Components
What process do you use to select system components, and is it different for hardware and software? 28 operators of digital signage networks gave their answers. […]
digitalsignageconnection.com
Tue, Jun 16, 2015 at 12:24 AM
Tue, Jun 16, 2015 at 12:24 AM
Massive solar-powered palm trees with digital signage, phone charging stations and Wi-Fi in Dubai (geek)
Recently, the city installed its first Smart Palm. Its broad leaves have solar cells on the top, just like James Cameron’s solar sunflowers. But the Smart Palm doesn’t stop at merely producing power. […]
geek.com
Tue, Jun 16, 2015 at 12:21 AM
Tue, Jun 16, 2015 at 12:21 AM
Chinese OOH ad operator Air AirMedia to Sell 75 Percent Equity Interest of its Advertising Business (press release)
AirMedia Group Inc. (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China have entered into a definitive equity interest transfer agreement with Beijing Longde Wenchuang Fund Management Co., Ltd. […]
stockhouse.com
Tue, Jun 16, 2015 at 12:01 AM
Tue, Jun 16, 2015 at 12:01 AM
Monday, June 15, 2015 Mon, Jun 15, 2015
Posterscope promotes Rebecca Chang to Taiwan GM (mumbrella)
Outdoor ad firm Posterscope has promoted Rebecca Chang to General Manager of its Taiwan operation. She was Vice President prior to the promotion and had spent the preceding four years working with the Posterscope Taiwan team. […]
mumbrella.asia
Mon, Jun 15, 2015 at 11:50 PM
Mon, Jun 15, 2015 at 11:50 PM
Fuller’s ‘Find Flavour’ OOH campaign targets East Londoners (campaignlive)
Fuller's is targeting their "adventurous" clientele with a new digital and out-of-home campaign that launched today in East London. The brewer’s 'Find Flavour' campaign is marketing its Frontier craft lager brand at 25- to 45-year-old men who are "renowned for trying new things and exploring new flavours". […]
campaignlive.co.uk
Mon, Jun 15, 2015 at 7:20 PM
Mon, Jun 15, 2015 at 7:20 PM
JCDecaux wins award at the Small Cell World Summit (jcdecaux)
JCDecaux SA was recognised in the category of "Small cell technology and deployment enablers" at the awards ceremony of the Small Cell World Summit, held on 10 June in London. The jury commended JCDecaux's ability to develop intelligent and aesthetic solutions for integrating small cells into the urban environment while facilitating the involvement of cities and local operators. […]
Mon, Jun 15, 2015 at 7:13 PM
16:9: Jurassic World’s Dinosaurs Dominate London’s Waterloo Station
JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
sixteen-nine.net
Mon, Jun 15, 2015 at 8:58 AM
Mon, Jun 15, 2015 at 8:58 AM
16:9: Projects: UK Rest Stop Menus Go Digital
Welcome Break is a variation of those giant commercial rest stops you see off major highways – in this case off motorways in the UK. At 16 of the stops, the company has installed a new digital menu-board system for its QSR operators, The set-up is a combination of LG screens and Signagelive software, as installed by Saville Audio Visual. […]
sixteen-nine.net
Mon, Jun 15, 2015 at 8:32 AM
Mon, Jun 15, 2015 at 8:32 AM
16:9: New York Subway Stations Digital Video Program Cited For Arts Honor
New York’s MTA subway and commuter rail system has been honored for the digital artwork running on screens around at its new Fulton Center stop. […]
sixteen-nine.net
Mon, Jun 15, 2015 at 7:53 AM
Mon, Jun 15, 2015 at 7:53 AM
“Bleak and uncertain times” for Twitter? (wallblog)
Although active users grew a little over 5% quarter on quarter all other metrics were bad: revenue down 9%, EBITDA down 26%, losses up 46% and share price now lower than closing at the end of the first day. As Dick Costolo was already under pressure he could survive such a result only if investors believed he had a clear plan but that was not the case. […]
wallblog.co.uk
Mon, Jun 15, 2015 at 7:22 AM
Mon, Jun 15, 2015 at 7:22 AM
Celebrating Pride Month in Out-of-Home (iheartbilboards)
This June, the rainbow stretches far and wide for Pride Month, a nationwide celebration for the LGBT community. Many big brands have shown support with impactful LGBT-friendly ads, such as Target, whose #TakePride campaign celebrates “Who we were born to be, ” and Hallmark who encourages you to #PutYourHeartToPaper. […]
Mon, Jun 15, 2015 at 6:07 AM
DSF 4th Annual Golf Tournament & Meet & Greet Event – July 22 – Denver, CO
The Digital Signage Federation Board of Directors will host a Meet & Greet networking event at the Park Hill Golf Club Clubhouse in Denver, CO on Wednesday, July 22 following the DSF’s 4th Annual Golf Tournament at the Park Hill Golf Club. […]
Mon, Jun 15, 2015 at 5:48 AM