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Out of home Advertising Companies are Creating Win-Win Situations for Cities and Setting an Example for the Advertising Industry (charlesraytaylor)

I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]

Fri, Apr 3, 2015 at 12:21 AM

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Posterscope’s monthly Out-of-Home advertising market update: The Real World April 2015

The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns. […]

slideshare.net
Thu, Apr 2, 2015 at 7:14 PM

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Carat: Primesight Busts The Myth That Out Of Home Is Not A Lead Medium

Want to wind up an outdoor advertiser? Tell them that Out of Home isn’t really that important in the grand scheme of things. Carat and Posterscope invited Primesight to bust the myth that OOH is not a lead medium… here Jess Baldwin, Account Manager at Primesight, explains how they responded. […]

carat.co.uk
Thu, Apr 2, 2015 at 7:11 PM

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Quiet debut for anti-Muslim bus ads in Philadelphia; counter-message billboard overlooks I-76 (philly)

Anti-Muslim advertising began appearing on SEPTA buses Wednesday in accordance with a federal court ruling that the transit agency could not selectively deny the ads because of their message. Also Wednesday, a counter-message of acceptance was launched on a billboard overlooking the Schuylkill Expressway near Dickinson Street in South Philadelphia. […]

philly.com
Thu, Apr 2, 2015 at 6:14 PM

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invidis: The SMB sector and retail drive digital signage revenues in German-speaking markets

Three quarters of all digital signage projects in 2014 were small and medium installations with up to 50 displays. Smaller projects have a higher margin and can be carried out successfully by most players in the market. Only 12 % digital signage networks are larger than 100 displays. […]

invidis.de
Thu, Apr 2, 2015 at 5:47 PM

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16:9: Searchlight Capital Expands its DOOH Network Portfolio with Acquisition of TouchTunes

One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. […]

sixteen-nine.net
Thu, Apr 2, 2015 at 5:45 PM

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MINI showcase unbelievable new coalition car on digital billboards, on April 1 (pioneeringooh)

MINI got involved in the April Fool’s Day spirit yesterday morning (April 1st) when they showcased the new MINI Coalition (coming May 2015) on Storm Digital’s Chiswick Towers and Cromwell Road site. Ha Ha…wonder how many people fell for it. […]

pioneeringooh.com
Thu, Apr 2, 2015 at 4:04 PM

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Verifone Media launch geo-targeted and day-part digital tops (pioneeringooh)

To showcase their new technology and format, Verifone Media have launched a self-branded campaign called ‘#HelloGEO’ on their DigitalTops. The two month campaign will run in 39 separate geo-zones across London’s Zones 1-3, and the creative will say ‘Hello’ to the specific area that the screens are running through. […]

pioneeringooh.com
Thu, Apr 2, 2015 at 3:52 PM

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Carat Uses The Piccadilly Lights To Celebrate Media And Call For Industry Collaboration To Help Fix The Talent Gap

To support hosting our Discover Media event at Advertising Week Europe, we ran an ad on the iconic Piccadilly Lights. […]

carat.co.uk
Thu, Apr 2, 2015 at 3:35 PM

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16:9 on Triggered Content: What’s Old Is Somehow New Again

Photo: StoreSkin (Austria) More than 15 years in digital signage has, admittedly, left me a little jaded. What can excite a bunch of people barely gets a shrug out of me when I see it or read about it. Sometimes common sense tells you something won’t every really fly – like glasses-free 3D or most of the Stupid People Trick interactive Kinect installs out there. […]

sixteen-nine.net
Thu, Apr 2, 2015 at 12:58 PM

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Digital signage tech company Moving Tactics South Africa launches Retail Analytics division

Moving Tactics has recently launched Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments to increase footfall and basket size for retailers. […]

bizcommunity.com
Thu, Apr 2, 2015 at 10:53 AM

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Fundamentals of Digital Signage Business and ROI/ROO

A successful digital signage deployment has a business plan that articulates the network's objective and describes exactly what you want it to do. […]

digitalsignageconnection.com
Thu, Apr 2, 2015 at 10:00 AM

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New York Mets Anticipate Bright Future With New Daktronics Display at Citi Field (sportsvideo)

On a sunny — but chilly — April morning, the New York Mets welcomed the local media to Citi Field to unveil a number of new elements planned for this season, the crown jewel of which is the new high-resolution Daktronics video board in centerfield. […]

sportsvideo.org
Thu, Apr 2, 2015 at 9:56 AM

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Warc: Aussie out-of-home advertising hits new high

SYDNEY: Out-of-home (OOH) advertising revenues in Australia increased to a record AU$149.4m in the three months to March 2015, the latest industry data has shown. As measured by the Outdoor Media Association (OMA), a trade body that represents an estimated 90% of OOH practitioners in the country, net revenue grew 22.4% from $122m during the same period last year. […]

warc.com
Wed, Apr 1, 2015 at 8:42 PM

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Mediatel: OMC welcomes Ocean Outdoor and Outdoor Plus to council

The Outdoor Media Centre (OMC), the marketing body for the out-of-home media sector, has today announced the arrival of its new council members, Ocean Outdoor and Outdoor plus, who will join existing members Primesight, Clear Channel and Exterion Media. […]

mediatel.co.uk
Wed, Apr 1, 2015 at 2:12 PM

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