Just 1% of brands in the UK are not contemplating an investment in proximity marketing through trials of technology like iBeacons and NFC, according to a new study. […]
Report highlights: • Industry associations and events are evolving. • Integration with other communications devices continues to grow. • The supply chain is expanding. […]
Women’s Aid has partnered with WCRS and Ocean to create an interactive digital out-of-home campaign, launched to coincide with International Women’s Day (Sunday 8 March). Premiering at Canary Wharf today (Thursday 5 March), the engagement-activated campaign looks to show how we can all make tangible changes in the fight against domestic violence. […]
Want millions of people to like that bathroom selfie? Put it on a billboard. Creative Chatter Communities, a nonprofit that connects charities with donors, has partnered with outdoor advertising company Lamar (LAMR) on a new project that lets you do just that -- well, after your photo has been screened first. […]
The Digital Signage Business Climate Index (DBCI) in Poland has increased since the last poll in November. The index grew from 22,75 base points by 9,10 points to 31,85 base points and remains on a “slightly positive” level. The market participants are currently highly satisfied with the business situation, as over 63 % of the polled companies have stated. […]
As Mobile World Congress wraps-up in Barcelona, members of the New York Advertising Club have weighed in on what they think 2015 has in store. While answered varied, many respondents agreed that mobile is here to stay, and it’s only going to increase in both popularity and ability. […]
New York, NY (PRWEB) - ComQi highlights Six Flags Entertainment Corporation's, the world’s largest regional theme park company, heavy use of digital signage to meet marketing, sponsorship, partnership and operations objectives. The Six Flags case study focuses on the companies media network of screens at its parks that reach guests in ride queues and high traffic areas. […]
An increasing trend in the ad tech space that we saw at this year's conference is data. Companies and marketers are increasingly looking to access data from their mobile campaigns and ad-tech companies are scrambling to present, understand and utilize the massive amounts of data being generated by their platforms. […]
Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data. But reaching consumers wherever they may be at any given time demands much richer, multi-layered sets of data. […]
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Stephanie Gutnik, BroadSign Booth 2513 Why do people going to DSE need to put your company on their Must See list of booths? BroadSign takes DSE seriously and we have a booth/delegation to prove it. Our international sales team, support specialists, marketing crew and department heads will be present to answer product, partner and industry-related questions. […]
Stephen Shao, Philips Booth 1624 Why do people going to DSE need to put your company on their Must See list of booths? With DSE being our biggest event of the year, we’re pulling out all the stops. We’re showcasing all of our latest technology, demonstrating how they look in real world applications. […]
A single image can speak volumes if used to its fullest advantage. This Sunday, Feb. 8, the world will celebrate International Women’s Day — but one group has already taken the initiative and planted that seed of change early. […]
Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]
Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. […]
