Advertising campaign is designed to prove the value of geo-targeting and day-part messaging on the company's DigitalTops network. […]
Mobile is full of big promises. But if you are like most companies, you’re still waiting to see it actually lived up to the hype of reinventing corporate-consumer interactions. This case study from my new book, Big Social Mobile, How Digital Initiative can Reshape the Enterprise and Drive Business Value (Palgrave Macmillan), shows how mobile can be used to maximize the value of every consumer. […]
Bellefeuille's startup, Viewswagen, is gearing up for a national launch on May 1, when it will begin reaching out to Lyft, Uber and Sidecar drivers to install tablets in their cars. […]
Content designed specifically for DOOH media can be easily integrated into schedules, bringing attention to important charitable causes. […]
Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. The online portal, which is open to Primesight’s customers, will provide instant access to consumer feedback by reporting data on campaign awareness and resultant changes in attitudes and actions as they develop during the campaign period. […]
Three Types of Agencies Will Lead the Way in the Digital World. We went wrong around the year 2000. Until that time, advertising and marketing were quite simple. […]
Real-Time Reporting Platform Enables Advertisers to Track Key Audience Metrics To Optimize Campaign Display. UNITED KINGDOM — Primesight, in conjunction with On Device Research, has launched Primemobile Live, the first real-time reporting platform for outdoor advertising campaigns. […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. […]
It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & Co. […]
Following the survey launch in Portugal and Russia the DBCI is now adding other important European markets to its portfolio. Scandinavia is the fourth biggest market for digital signage and digital-out-of-home in the EMEA region. […]
MONDAY, MAY 11, 2015 8:00 - 9:30 AM FOARE Board Meeting. 10:00 AM - Noon TAB Board of Directors Meeting. Noon Registration Opens. […]
Could London finally be on the verge of getting the digital outdoor experience that commuters have long since been promised? Regular readers will know only too well that I have been waiting for outdoor to come of age. […]
Roy Morgan Research and Adshel have partnered to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas. […]
The research model – a collaboration between Ask Afrika and Spanish OOH research company Cuende Infometrics – will launch in the second quarter of 2015. It will provide participating OOH media owners and agencies with a credible trading currency for the buying and selling of media space and time. […]
blowUP media is launching the first digital Giant Poster that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures. […]
