Technology has become the friend of out of home (OOH) advertising, and media owners in Africa have converted every challenge into an opportunity to benefit the medium. So said Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media, at the 56th FEPE Congress. […]
The companies will provide end-to-end, digital-out-of-home-network solutions featuring proximity technology and professional displays designed to engage consumers and enable visibility attribution of video content. […]
The French company IntuiLab has long had great software that enables users to develop interactive touch experiences without knowing much of anything about coding, but the technology has always been on the fringes of digital signage. […]
Starting tonight, the “Manifest Destiny Billboard Project,” a two-year, 100-billboard journey from sea to shining sea along Interstate 10, kicks off its culminating festivities in Los Angeles. […]
Smart outdoor advertising, combined with mobile connectivity and programmatic media, is reinventing the spaces we live in. Stephen Lepitak speaks to Jean-Charles Decaux to find out how his company is leading the charge. Society as a whole has benefited from the evolution of mobile communications and the ability to link the world through online platforms. […]
In May out of home advertising shot up by 8 percent compared to the same time last year, according to data from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies. That was much faster than the 2 percent growth pace for overall advertising last month. […]
The UK has 35 entries shortlisted across this year's Outdoor Lions category at Cannes. Ogilvy & Mather London leads the way with 12 entries for the charity 28 Too Many. Last month it released the 'It Happens here' print and outdoor campaign, which explains female genital mutilation is an issue that affects people in the UK and across Europe. […]
High street coffee chain Costa has launched an outdoor advertising campaign on public telephone boxes using a printing technique that creates the illusion of movement. This lenticular technology has launched across StreetTalk sites and encourages consumers to enjoy their favourite coffee shaken over ice. […]
Magna Global now projects digital media to become the biggest media category globally by 2018, one year earlier than previously forecast. The firm projects digital ad spending to increase 16% to $149 billion this year, driven by mobile advertising as well as video and social ad formats. […]
There are some outdoor campaigns that may have your lips stirring into a smile as you pass them, and then are some that just make you stop dead in your tracks and go ‘wow’. […]
Royal Bafokeng Holding (RBH) has acquired a 30% stake in Continental Outdoor Media, alongside French company JC Decaux, which will hold the remaining 70%, the companies announced on Monday. Continental Outdoor Media is the largest outdoor advertising company in Africa, with advertising spots that include Gautrain stations in Gauteng. […]
Two of Madison Avenue’s preeminent forecasters -- Interpublic’s Magna Global team and Publicis’ ZenithOptimedia Group’s Head of Forecasting Jonathan Barnard -- have shaved their outlook for the ad economy in 2015. […]
/PRNewswire/ -- Gimbal, Inc., the leader in location and proximity-based mobile engagement, and PlaceWise Media, the largest provider of digital media services for the shopping center industry, today announced a partnership to provide Gimbal's proximity engagement services to PlaceWise's client base of mall properties. […]
Jerry Harris, senior director of exhibit graphics at the Georgia Aquarium, discusses how technology is shaping the future of content delivery. […]
Guest Post: Ron Gazzola, Samsung Putting the quick in Quick Service Restaurants, or QSRs, has owed a lot to the sensors and systems that are now the basis of what’s being called the Internet of Things. To get an order to a customer, without customer lines backing up, takes automation and smart devices that are driving near factory-level precision at the food prep stations. […]
