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Buy now pay later finance group Afterpay is launching its own retail media network featuring both web and in-store advertising (AdNews)

IPG, GroupM, Omnicom and Dentsu are part of Afterpay Media Network's initial rollout in Australia, which will allow advertisers to reach shoppers across the web and in-store. The network in Australia, accessing Afterpay’s unique insights to connect with their target audiences, will initially focus on: Electronics, Fashion, Travel, Entertainment and Retail. […]

adnews.com.au
Wed, Sep 25 at 7:01 PM

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Puffery Versus Fraud in OOH Ad Contracts (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. Last week, Billboard Insider explained the required grounds to cancel an outdoor advertising contract, as demonstrated in the Arizona case of Outfront Media vs Hart & Assoc. Specifically, “notice of termination of a contract must be clear, positive and unequivocal,” according to the Court. […]

billboardinsider.com
Wed, Sep 25 at 2:58 PM

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Why Reps and Warranties Matter When You Sell Out-of-Home Assets (Billboard Insider)

That’s the lesson of Landmark Infrastructure vs R.E.D. Investments. Billboard Insider’s take: There are two ways to sell out-of-home assets. […]

billboardinsider.com
Wed, Sep 25 at 2:52 PM

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The Booze Sounds Disgusting, But The Projection Mapping Campaign For It Is Great (16:9)

The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can ... […]

sixteen-nine.net
Wed, Sep 25 at 9:05 AM

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Vancouver Airport Upgrades Include New Digital Gateway At Screening Checkpoint (16:9)

Canada is so freaking big it is easier and faster, based on my living way out on the east coast, to get to Europe ... […]

sixteen-nine.net
Wed, Sep 25 at 7:47 AM

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Here’s Something Far Closer To The Idea Of A Holographic Display, And The Company Doesn’t Use The H Word (16:9)

This is far, far, far closer to being a hologram than most of the companies marketing their two-dimensional display tech as holographic, but even ... […]

sixteen-nine.net
Wed, Sep 25 at 7:30 AM

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Sharp/NEC unveils new e-paper displays based on its proprietary Igzo TFT technology (Invidis)

by Florian Rotberg. Sharp uses its own Igzo TFT technology, which enables extremely thin bezels and a cool design. In Tokyo, the corporation presented its EPDs in various sizes – corresponding to the paper formats A1 to A3. […]

invidis.com
Tue, Sep 24 at 11:35 PM

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LG Now Marketing The Kinetic LED Wall Product It Used As Booth Eye Candy At Big Trade Shows This Year (16:9)

The previous post on here goes into Panasonic’s water vapor projection system, and in looking to make a point about trade show eye candy ... […]

sixteen-nine.net
Tue, Sep 24 at 11:34 PM

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Turns Out Panasonic’s Profoundly Underwhelming Mist Projection System Is Also Profoundly Impractical For Pro AV Uses (16:9)

One of the things I wanted to see when walking the floor at InfoComm back in June was an eye candy thing that Panasonic ... […]

sixteen-nine.net
Tue, Sep 24 at 11:32 PM

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The controversial merger of Russia’s version of Amazon with Russ Outdoor brings back memories of violent 1990s (The Moscow Times)

By Jason Corcoran. Wildberries was thrown into chaos after Tatiana announced plans in July to merge with the much smaller Rus outdoor advertising company. The shooting incident occurred at Romanov Dvor, a premium business quarter located about 500 meters from the Kremlin. […]

themoscowtimes.com
Tue, Sep 24 at 11:18 PM

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Adams Outdoor acquires static and digital billboards from Cook Brothers in South Carolina (Billboard Insider)

Terms of the deal were not disclosed. Brothers Mike, Bill, Lawrence, and George Cook founded Cook Brothers as a property development company in Lumberton, North Carolina in 1996. […]

billboardinsider.com
Tue, Sep 24 at 4:11 PM

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Back To The Future The Musical to be Featured at DPAA Video Everywhere Summit on October 15

NEW YORK – September 24, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today announced that Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. […]

dpaaglobal.com · Promoted content
Tue, Sep 24 at 1:44 PM

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What retail media networks should know about privacy laws when collecting personal data on shoppers (Grocery Dive)

Peyton Bigora, Staff Reporter. Privacy laws should be as much of a concern to grocers as ad partnerships as retailers expand their in-store and online retail media efforts, an Albertsons official said at an industry event last week. […]

grocerydive.com
Mon, Sep 23 at 1:49 PM

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IAB Seeking Comments On Proposed Standards And Guidelines For In-Store Retail Media (16:9)

As happens, the relatively new and very buzzy retail media networks sector has some untamed, Wild West characteristics about it that could use some ... […]

sixteen-nine.net
Mon, Sep 23 at 1:47 PM

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IKEA persuades people to turn their windows into out-of-home ads (Invidis)

by Antonia Hamberger. Who would voluntarily stick advertising on their window? No one. […]

invidis.com
Mon, Sep 23 at 1:37 PM

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