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Wednesday, December 18, 2024 Wed, Dec 18, 2024

Will Hy-Vee’s Digital Screens Inform or Annoy In-Store Shoppers? (RetailWire)

Tom Ryan. Hy-Vee announced plans to install more than 10,000 screens across its over 400 locations to help vendors and other potential advertisers “reach millions of shoppers across Hy-Vee’s stores with high-impact digital advertising.” Hy-Vee’s advertisers are also promised to gain “greater audience targeting and campaign measurement capabilities. […]

retailwire.com
Wed, Dec 18, 2024 at 5:07 PM

Tuesday, December 17, 2024 Tue, Dec 17, 2024

Best Buy Canada opens its retail media network to third-party brands whose products and services it doesn’t directly sell (Chain Store Age)

Dan Berthiaume. Best Buy Canada is is partnering with AI- and ML-based e-commerce technology provider Rokt to enable non-endemic brands (whose products and services are not sold online by the consumer electronics retailer) to present relevant, time-sensitive offers and messages to customers on the confirmation page of its e-commerce site. Best Buy launched Best Buy Ads in January 2022. […]

chainstoreage.com
Tue, Dec 17, 2024 at 4:29 PM

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