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Advertisers Are Satisfied with Retail Media’s Impact (Marketing Charts)

This latest study indicates that these top 2 goals – of increased sales and improved brand awareness – are more important to brand owners than to the survey sample overall, whereas brand owners show below-average interest in goals such as enhanced targeting and personalization and increased lifetime value. Overall, respondents are happy with retail media’s impact on these goals. […]

marketingcharts.com
Sun, Oct 13 at 4:11 PM

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Tesco to launch location-based self-scanner adverts in stores (Retail Gazette)

Eloise Hill. Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. Unveiling a host of changes earlier this week, Tesco Media & Insight Platform shared its new “in-store Scan as you Shop geo-targeting” offering for brands. […]

retailgazette.co.uk
Sun, Oct 13 at 4:07 PM

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Decommissioned Billboard Vinyls Being Repurposed As Roof Tarps For Hurricane-Damaged Homes (16:9)

This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays ... […]

sixteen-nine.net
Fri, Oct 11 at 8:35 AM

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Retail media networks under scrutiny amid calls for transparency and accountability (DIGIDAY)

By Kimeko McCoy. Now, the industry has turned its attention to lagging transparency in retail media networks. Notably, retail media networks are expanding their offerings to off-site channels, like search or social, to expand their reach and diversify revenue streams to take in more ad dollars. […]

digiday.com
Thu, Oct 10 at 9:14 PM

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Israeli Start-up Starts Demo’ing Full Color Highway Billboard Tech That Uses Almost No Power (16:9)

An Israeli company is doing a demo next week in New York of billboard technology that you might think is what would happen if ... […]

sixteen-nine.net
Thu, Oct 10 at 9:11 PM

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DOOH: Winners of Ocean Outdoor’s annual Digital Creative Competition (More About Advertising)

To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards bold, original ideas that push the boundaries of Digital out of home (DOOH) advertising. McVitie’s, Greenpeace UK and Frazzled top poll - Kwik Fit, Wasabi, Metropolitan Police and The British Skin Foundation join winning line-up. […]

moreaboutadvertising.com
Thu, Oct 10 at 9:11 PM

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LG Starts Marketing EV Charging Stations With Integrated, Multi-Purpose Touch Screens (16:9)

LG’s energy solutions business is huge, particularly with respect to EV batteries, so it is logical that the company is pushing deeper into EV ... […]

sixteen-nine.net
Thu, Oct 10 at 9:11 PM

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The merger of Russia’s largest online retailer and outdoor advertising group results in a “blood feud” between political factions (The Moscow Times)

Russian business outlets characterize the Wildberries-Russ merger into the new company RVB as an undercover dispute between Kadyrov and the influential billionaire senator Kerimov. The merger may also be part of Russia’s wartime redistribution of business assets that has benefited business figures linked to the Kremlin. […]

themoscowtimes.com
Thu, Oct 10 at 9:07 PM

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What to expect from DSE 2024 in Las Vegas December 7-10, 2024 (rAVe Pubs)

In addition to the ability to go behind the scenes and learn how The Sphere, Cirque du Soleil, the ARTE Museum and Atomic Golf use AV and digital/experiential signage technology to run their experiences, this year’s Digital Signage Experience (DSE) show includes three keynotes and access to two different show floors — all using code RAVEPOD when you register here. […]

ravepubs.com · Promoted content
Thu, Oct 10 at 8:53 PM

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How to lean into DOOH advertising this holiday shopping season (Broadsign via Open Mic)

By Kayla Caticchio, Content Marketing Manager, Broadsign. As Black Friday and Cyber Monday edge closer, DOOH offers a powerful way to capture the attention of shoppers, drive foot traffic, and boost sales. In recent years, Black Friday and Cyber Monday have evolved into enormous opportunities for retailers worldwide. […]

thedrum.com
Thu, Oct 10 at 8:42 PM

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Projection mapping in Berlin: Festival of Lights or Festival for Brands? (Invidis)

by Antonia Hamberger. Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept. Berlin, the gray city – that’s how we know it. […]

invidis.com
Thu, Oct 10 at 8:40 PM

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Highlights from yesterday’s fall Independent Billboard Operators Conference (Billboard Insider)

Chris Cowlbeck, IBOUSA, on growth of the IBO Speedway: “We now have 260 companies with 63,000 statics and 4,000 digitals in the IBO Speedway.  We have started marketing to agencies that we are one of the Big Four.” Gina Stratford, YESCO, on Boosting Sales Tactics “One thing we ask all of our clients… what are you trying to achieve and how will you measure it. […]

billboardinsider.com
Thu, Oct 10 at 1:44 PM

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An unusual (but sober) take on retail media: Don’t plunder your TV or out-of-home budget to pay retail media rent in 2025 (Marketing Week)

Grace Kite, founder of Magic Numbers. Big retailers’ sites are another pinch point. You have to be there if you want your product to be available for purchase, and some sites control huge swathes of product-buying traffic. […]

marketingweek.com
Wed, Oct 9 at 11:07 PM

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Tesco claims it’s new measurement tool will “demonstrate the full-funnel impact” of its retail media network campaigns (Marketing Week)

By Grace Gollasch . The retailer claims the full-funnel measurement approach includes a range of solutions to provide “detailed and incremental” insights for advertisers, with omnichannel attribution to follow in 2025. […]

marketingweek.com
Wed, Oct 9 at 4:35 PM

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This brilliant TV ad is just a silent full screen shot of a billboard ad (Billboard Insider)

Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other graphics for a full 30 seconds. […]

billboardinsider.com
Wed, Oct 9 at 4:26 PM

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