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The Drum: Ocean Group expands footprint with MediaCo Outdoor acquisition

The Ocean Group – an OOH media owner covering in London, Birmingham and Manchester – has acquired MediaCo Outdoor, a Manchester based OOH digital and backlight premium large formats provider for an undisclosed sum. The acquisition stemmed from Ocean Group’s partnership with Manchester City Council and mirrors its purhase of Signature Outdoor in Birmingham last year. […]

thedrum.com
Wed, Apr 22, 2015 at 11:35 AM

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Dynamic Outdoor Joins Canadian Out-of-Home Measurement Bureau (COMB)

Dynamic Outdoor, a large format digital billboard company that operates in Toronto, Montreal and Vancouver has joined COMB. Dynamic has a total of 24 digital billboards on highways and arterial roads in the three markets. “We are pleased that Dynamic Outdoor has decided to join COMB,” said Rosanne Caron, President; COMB. […]

Wed, Apr 22, 2015 at 10:18 AM

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Digital Roadblock: OOH Industry Celebrates Parks on Earth Day (source – OAAA)

The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites. […]

oaaa.org
Wed, Apr 22, 2015 at 10:17 AM

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The West Australian: APN Outdoor’s freeway digital billboard lights up train station, nine more to come

The first of 10 electronic freeway billboards has been erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station. As revealed by The West Australian last year, other advertising signs will be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]

Wed, Apr 22, 2015 at 10:14 AM

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Going green with digital signage in South Africa (bizcommunity)

So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner. The good news is that, this is not the only way to for you to do your bit. […]

bizcommunity.com
Wed, Apr 22, 2015 at 10:10 AM

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Neuroscience Once Again Delivers Crucial Insight Into the Role of Digital Out of Home in a Media Plan (oceanoutdoor)

By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]

oceanoutdoor.com
Wed, Apr 22, 2015 at 12:17 AM

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DSToday: Real-world examples of successful digital signage deployments

The digital signage times they are a-changin' — and use cases for digital signage are extending far beyond just the images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies. […]

digitalsignagetoday.com
Tue, Apr 21, 2015 at 7:07 PM

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Advertising Research Foundation’s conference: Audience Measurement 2015, June 14-16, Conrad Hotel, NYC

World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]

etouches.com
Tue, Apr 21, 2015 at 6:08 PM

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DOOH Campaigns: Novices Wanted for Last World First Arctic Expedition (oceanoutdoor)

Today sees the start of a digital out of home advertising campaign which begins the search for intrepid volunteers to participate in a scientific trek to the Last Pole (http://www.lastpole.co.uk/) – the Northern Pole of Inaccessibility, which has never been reached before. […]

oceanoutdoor.com
Tue, Apr 21, 2015 at 5:22 PM

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When smart cities talk: Urban machine chatter trends around the world (siliconangle)

Smart cities across the world are embracing the Internet of Things (IoT) and finding new ways for everyday objects to communicate with their residents as well as other machines. Everyday objects like streetlights, benches, water fountains and trashcans are being adapted to become smarter and make smart city residents’ lives easier. […]

siliconangle.com
Tue, Apr 21, 2015 at 5:21 PM

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Warc: Aussie mobile advertising matures

SYDNEY: Mobile advertising has advanced significantly in Australia over the past year, developing into a medium for brand building and overtaking channels such as outdoor according to a new report. […]

warc.com
Tue, Apr 21, 2015 at 5:20 PM

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The Drum: Annual ad spend to break the £20bn barrier in 2016, finds AA/Warc report

Advertising Association (AA) chief executive Tim Lefroy has warned advertisers to stop thinking of digital as “something that lives on the internet”. Lefroy said the figures highlight that ‘digital’ is in cinema, outdoor, news, and TV. “The trend is transforming our media, driving growth and keeping UK advertising ahead of the global competition,” he said. […]

thedrum.com
Tue, Apr 21, 2015 at 5:18 PM

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The worldwide 4K display market to reach $52 billion in 2020 according to industry researchers (4k)

4K ultra HD TV has undoubtedly achieved a much larger consumer awareness in the last two years and this trend is only going to continue spiraling ever upwards at a nearly exponential pace as more households and other settings are infiltrated by display or video shooting devices with ultra HD capacity. […]

4k.com
Tue, Apr 21, 2015 at 5:13 PM

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Manchester’s Largest Full-Motion Screen is Now Available in a Loop (oceanoutdoor)

Located in Central Manchester and offering the most high profile advertising opportunity in the area, The Manchester Media Wall now offers brands the chance to advertise in a 40 second loop, via 4 x 10 second slots, delivering the ultimate in digital creative flexibility. […]

oceanoutdoor.com
Tue, Apr 21, 2015 at 4:14 PM

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One of China’s largest DOOH ad networks VisionChina Media Inc. reported Q4 and Full-Year 2014 results

BEIJING, /PRNewswire/ -- VisionChina Media Inc. […]

marketwatch.com
Tue, Apr 21, 2015 at 10:56 AM

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