Tuesday, November 26, 2024

Raw Feed & Search

Tuesday, April 28, 2015 Tue, Apr 28, 2015

Out-of-Home Advertising: Unskippable Media That Drives to Retail (clearchanneloutdoor)

As a CMO you must regularly test, benchmark and revise your investments to find the magic media mix that demonstrates ROI. While the “connected home” was once thought to be the future, it’s the connected consumer who has transformed retail marketing. Fueling today’s on-the-go shopper are all-time low gas prices and reduced unemployment at 5.6%, a six-year low. […]


Tue, Apr 28, 2015 at 12:10 AM

Australian OOH media owner APN Outdoor expands its digital rail network, XtrackTV, into the Brisbane market

Outdoor media provider, APN Outdoor, has announced that the final market in its Eastern Seaboard XtrackTV offering will be available for sale in the coming weeks with the Brisbane network to go live in June, this year. APN Outdoor will be expanding its digital rail network, XtrackTV, into the Brisbane market following the successful launch in Sydney and Melbourne last year. […]

lbbonline.com
Tue, Apr 28, 2015 at 12:01 AM

Monday, April 27, 2015 Mon, Apr 27, 2015

China’s OOH Ad Operator AirMedia Strengthens its Position in On-Train Wi-Fi Market with New Concession Rights with Jinan Railway Bureau

BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]

prnewswire.com
Mon, Apr 27, 2015 at 11:43 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.