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Friday, April 10, 2015 Fri, Apr 10, 2015

Thursday, April 9, 2015 Thu, Apr 9, 2015

Samsung becomes first tech brand to take over Harrods (includes DOOH)

Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays. Alongside the window displays, Samsung branding will feature in the department store's interior, including digital screens and extra signage. There is an additional installation that shows off tech innovation over the last 25 years, including a number of Samsung products. […]

marketingmagazine.co.uk
Thu, Apr 9, 2015 at 11:06 AM

BeetTV: Digital Placed-Based Advertising Networks Grow As Consumer Viewing Habits Shift

Ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, President and CEO of Digital Place-based Advertising Association in this interview with Beet.TV. This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues. […]

beet.tv
Thu, Apr 9, 2015 at 12:36 AM

Wednesday, April 8, 2015 Wed, Apr 8, 2015

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