Chris Wood, reporter. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. […]
Dave Haynes talks to Chris Grosso, CEO of Intersection, Jeffrey Weitzman of Navori and Jim Nista, who has a boutique creative agency out in LA. […]
by Nick Coston. Are we in the danger zone of AI taking over our beloved OOH media? Are we too traditional to keep up with the advertising Joneses? […]
By Marnie Cody, Hamlin Cody Law Group. 1 - Legal Implications: When you lease land for a billboard, the lease agreement typically outlines specific terms and conditions, including the lease duration. If you neglect to remove your billboard upon lease expiration, you may inadvertently relinquish your rights to the structure. […]
John Siegenthaler, Lind Media Outdoor: You need to dominate your market. You could build 3 signs in every market but that’s just economically not viable. Be an asset to your community. […]
Lisa & Dan Nausley. Instead of trying to trap the buyer into a sale, a more effective approach is to ensure the prospect is entirely comfortable with the proposed sale before finalizing it and eliminate any potential reasons for them to back out. Most often, these abrupt reversals occur because the prospect had second thoughts. […]
Utah-based solutions provider Revel Media Group has done a partnership deal with the US wing of Chinese LED manufacturer Absen to mutually chase business ... […]
by Kayla Caticchio. People are planning to begin shopping earlier this year, with more than half of US consumers expected to start stocking up on holiday gifts before November. […]
One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round ... […]
Bill Lodzinski: I’ve learned that doing thorough due diligence is key …. locations is key. Make sure it’s permittable…I consult with our sales team to see if the location is going to have a lot of demand…we get feedback from our customer base to see if there is going to be a demand. […]
The front end of this week was spent in New York, moderating a DSF panel and also doing a few things like catching some ... […]
One of the brilliant aspects, going back some 15 years, of the Comcast Tower LED lobby experience in Philly was and is how the ... […]
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping ... […]
Ian Dallimore, Vice President of Digital Growth, Lamar, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut. The out-of-home advertising industry faces challenges in achieving higher market share despite technological advancements and improved measurement. One key issue is the lack of a unified voice among various players, which leads to confusion for brands and advertisers. […]
Kathryn Lundstrom, Adweek's sustainability editor. Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film that can turn solar panels into out-of-home advertising. […]
