Raw Feed & Search

Digital signage market in Spain and Portugal: positive sentiment for 2015

The Digital Signage Business Climate Index Spain & Portugal has further increased with an growth of 1,10 base points to stand at 57,70 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Spain & Portugal. All of the polled companies are satisfied or rate their current business climate with good. […]

invidis.de
Wed, Jun 10, 2015 at 1:50 AM

Permalink

Outdoor advertising is a great category; just not in India yet (economictimes)

There are multiple reasons we've not embraced outdoor as extensively as many other countries. For one, it requires a huge amount of infrastructure support. There are interesting ideas that involve technology but sourcing that technology and getting to that level of detail is not very prevalent as of now. […]

economictimes.indiatimes.com
Wed, Jun 10, 2015 at 1:47 AM

Permalink

Pattison Outdoor Partners with Crime Stoppers to Get Illegal Guns off Streets (press release)

Crime Stoppers, working with the Vancouver Police, RCMP and other local police forces, has partnered with PATTISON Outdoor Advertising in hopes of getting 500 or more illegal guns off the streets in the next year. PATTISON donated advertising space to help promote the message with Out-of-Home inventory including Poster and Street Level displays across the greater Vancouver Market. […]

digitaljournal.com
Wed, Jun 10, 2015 at 1:42 AM

Permalink

Panasonic and Thinaire to Deploy Proximity Marketing and Professional Display Solutions (prnewswire)

Panasonic joined forces with Thinaire, one of the world leaders in proximity marketing to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI. […]

prnewswire.com
Tue, Jun 9, 2015 at 11:43 AM

Permalink

Digital billboard art project sparks controversy in Albuquerque, New Mexico (DSToday)

A youth art project combining digital signage and provocative slogans and imagery stirred mystery and controversy in Albuquerque, New Mexico. […]

digitalsignagetoday.com
Tue, Jun 9, 2015 at 10:24 AM

Permalink

Digital Signage Tech Sales Revenue to Grow 10 Percent in 2015, IHS Says

IHS Digital Signage Industry Market Tracker reports that software revenue had its strongest overall growth in 2014, generating USD 431 million -- an increase of 21 percent over the previous year. Media players and set-top boxes (STBs) had the next largest increase of 19 percent, followed by digital out-of-home media revenue at 11 percent. […]

press.ihs.com
Tue, Jun 9, 2015 at 1:56 AM

Permalink

Australia’s outdoor advertising industry launches ‘one-stop hub’ for all buying (mumbrella)

The outdoor industry is making an aggressive push to grow its share of advertising spend with the Outdoor Media Association (OMA) announcing it is building a “one-stop hub” for buying and selling out-of-home advertising across all formats in the country. […]

mumbrella.com.au
Tue, Jun 9, 2015 at 1:54 AM

Permalink

invidis: Digital signage market in Benelux continues the positive trend

The Digital Signage Business Climate Index (DBCI) in Benelux has further increased since the last poll in January. The Index grew from 71,43 base points by 3,57 points to reach 75,00 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Benelux. […]

invidis.de
Tue, Jun 9, 2015 at 1:13 AM

Permalink

The Guardian: What if Cannes Lions celebrates the worst, not the best of advertising?

The ad industry’s disconnect from consumers is epitomised by the festival, where we toast an industry that’s in love with technology and itself, not people. One of the oddest things about advertising is our continued focus on ourselves and not the general population. […]

theguardian.com
Mon, Jun 8, 2015 at 5:35 PM

Permalink

How Contextual, Real-Time Data Drives DOOH Ad Campaign Screens (screenmediadaily)

DOOH Ad Campaign Adapts Screen Message Using Real-time Audience and Location Data. UNITED KINGDOM — Cortana, a voice-activated personal assistant from Microsoft, and direct competitor to Apple’s Siri, has launched an ambitious digital out-of-home (DOOH) ad campaign that combines real-time audience and location-based data to generate relevant, dynamic screen content. […]

Mon, Jun 8, 2015 at 3:31 PM

Permalink

16:9: Signagelive Develops Reseller Ties With Google

UK-based CMS Signagelive has announced closer ties with tech giant Google through its reseller-centric Google for Work program, getting formally accredited as a “Partner.”  Signagelive is in the program’s Technology Track, identified as being “for partners who create products and solutions that complement, enhance or extend the reach or functionality of Google for Work and Education products. […]

sixteen-nine.net
Mon, Jun 8, 2015 at 3:11 PM

Permalink

16:9; NEC’s DOOH Ad-serving Software VUKUNET Now Running on 100K-Plus Digital Signage Players

NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. […]

sixteen-nine.net
Mon, Jun 8, 2015 at 2:27 PM

Permalink

JCDecaux has been awarded the Bus Body Advertising Concession in Hong Kong by NWFB and Citybus

Starting from 1 July 2015 for a period of five years, these contracts cover 1,640 double-decker and single-decker buses across 192 routes. Paris, – JCDecaux SA (Euronext Paris: DEC), a global outdoor advertising company, announced that, following a competitive tender, it has been awarded the contracts for the exclusive bus body advertising concessions in Hong Kong. […]

Mon, Jun 8, 2015 at 12:28 PM

Permalink

3 Digital Signage Content Strategies to Generate Immediate Sales (DSConnection)

K […]

digitalsignageconnection.com
Mon, Jun 8, 2015 at 11:28 AM

Permalink

16:9: How Live Data Delivers 9,640 Different Digital OOH Ad Messages

Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]

sixteen-nine.net
Mon, Jun 8, 2015 at 10:16 AM

Permalink