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AdWeek: Sonic’s 3-D Slushes Named the Year’s Best Billboard Campaign at 2015 Obies

Kenneth Cole, Seattle Aquarium work also honored. Adams Outdoor Advertising took home the Best Billboard Campaign award for its "Big Slushes" ads for Sonic Drive-In at the Outdoor Advertising Association of America's Obie Awards on Tuesday night. The campaign turned billboards in the Charleston, S.C., area into giant slushes complete with 3-D straws. […]

adweek.com
Wed, May 13, 2015 at 5:28 PM

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Senator Harry Reid and Former Chairman Bud Shuster Earn Top Honor from Out of Home Industry

The out of home (OOH) advertising industry bestowed its highest honor to a bipartisan duo of political leaders who support property rights, tourism, and small business. Senator Harry Reid (D-NV) and former Congressman Bud Shuster (R-PA) earned the Myles Standish Award from the Outdoor Advertising Association of America (OAAA) at the trade association’s national convention in San Diego. […]

myprintresource.com
Wed, May 13, 2015 at 5:26 PM

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Shell uses BroadSign software to roll out Dutch, British digital signage networks, piloting Malaysia (DSToday)

Shell is working to improve the refueling experience in retail forecourts through the initial deployment of its digital signage network using BroadSign International LLC's cloud-based platform, according to an announcement today from BroadSign. Unlike in-store gas station or c-store networks, Shell's screens are outside at the pump and make use of fuel dispenser triggers. […]

digitalsignagetoday.com
Wed, May 13, 2015 at 5:01 PM

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Ask the Experts: How to connect your DOOH screens with the consumers’ smartphones (DSToday)

How do we use DOOH screens to reach the consumer on their phones? So we asked Kevin Hunter, the COO at smart beacon, geofencing and location-based messaging technology provider Gimbal, to talk about bridging the gap from the big screen (large-format digital signage screens) to the small screen (mobile devices such as smartphones, tablets and wearables). […]

digitalsignagetoday.com
Wed, May 13, 2015 at 4:57 PM

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Atlanta cops probe lewd appearance of ‘obnoxious’ Buckhead digital billboard (ajc)

Atlanta police are investigating how an image of an impossible-to-fig-leaf potential member of the pornography community came to blare from a billboard in Buckhead. […]

ajc.com
Wed, May 13, 2015 at 4:53 PM

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16:9: How Consumers Really Use Devices In Retail (Research)

So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]

sixteen-nine.net
Wed, May 13, 2015 at 1:00 PM

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OOH Ratings Innovator Earns Top Award in Out of Home Marketing (OAAA via myprintresource)

Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, yesterday was awarded the top marketing award from the out of home (OOH) advertising industry. The Marketing Award of Merit was presented to Philport by the Outdoor Advertising Association of America (OAAA) at the 2015 OAAA\TAB National Convention + Expo in San Diego. […]

myprintresource.com
Wed, May 13, 2015 at 11:24 AM

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New OOH Resource App From the Outdoor Advertising Association of America (OAAA)

A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]

myprintresource.com
Wed, May 13, 2015 at 11:21 AM

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Campaignlive: UK’s OOH ad operator Primesight promotes Chris Forrester to managing director

Forrester joined Primesight, one of the UK's largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos. Since he joined the out of home specialist, he has been named as one of Campaign's top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years. […]

campaignlive.co.uk
Wed, May 13, 2015 at 9:35 AM

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JCDecaux: Iconic Launches call for Iconic Partnerships

Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]

jcdecaux-oneworld.com
Wed, May 13, 2015 at 8:00 AM

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View the 2015 OBIE Awards gallery #AmplifyOOH

The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]

obieawards.org
Wed, May 13, 2015 at 2:36 AM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase (myprintresource)

A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]

myprintresource.com
Wed, May 13, 2015 at 2:31 AM

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All social updates from OAAA/TAB National Convention + Expo, San Diego, CA May 12-13

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oohsocial.com
Wed, May 13, 2015 at 2:24 AM

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MediaWeek: Thirty years of advertising metrics

Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice. Back then, only two of the current audience measurement currencies existed: Barb, for TV, and the National Readership Survey, for newspapers and magazines. […]

mediaweek.co.uk
Wed, May 13, 2015 at 1:59 AM

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All-media programmatic ad trading platform the ‘Expedia’ of ad buying (OOH included; source – itbusiness)

The platform, called Discover Media House, claims to be the first programmatic ad-trading platform in Canada, incorporating radio, print, television, online and out-of-home advertising in one ad exchange. It also contains extensive market data to help buyers focus on their target consumer and compare pricing across different advertising channels. […]

itbusiness.ca
Wed, May 13, 2015 at 1:54 AM

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