How susceptible are digital billboards to unwanted tampering? That’s the question some are asking after people in Buckhead were subjected to an image that grabbed a lot of attention for all the wrong reasons. Over the weekend, those traveling near Peachtree and East Paces Ferry Road were mooned via electronic billboard. […]
Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]
Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today. […]
The urinal election game Last year, Captive Media did something radical. It put interactive advertising into a men’s urinal in an attempt, as he puts it, to reach the young male market. The urinals have now been rolled out to 200 venues across the UK and last month they featured a topical election challenge called Wee the People. […]
AOL Brings a Different Kind of Location Data Expertise to Verizon. Verizon gets an ad-tech platform from AOL, but the wireless firm will help AOL connect the dots to enable the robust cross-platform ad campaigns advertisers desire. […]
First Quarter Highlights: Mark Pacchini, President and CEO of rVue Holdings, Inc., commented, "rVue continues to expand its pipeline and increase the number of proposals delivered to decision makers, and we remain encouraged by the response. […]
The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. […]
Red ink seems to follow Wireless Ronin around, even as the company is now part of Creative Realities. The company has released its 2014 financials, which are something less than stellar and may support the rumour that the business is for sale. Adrian hangs out with money guys like Marc Boidman, so I pretty much assume his post is accurate. […]
Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching out booked ads for a pic of a guy mooning. Like serious mooning. Big bend over yuck. […]
DES MOINES, Iowa, (BUSINESS WIRE) -- Clear Channel Outdoor Holdings, Inc. CCO, +0.45% , together with local, state and federal law enforcement in central Iowa, today unveiled an out-of-home media campaign to combat human trafficking in the region. […]
After the NHL's New York Rangers capped off a thrilling comeback against the Washington Capitals in a come-from-behind win in last night's Game 7, the team will be taking its Rangerstown Hockey House — and its multiple digital signage engagements — on an even deeper run through the playoffs. […]
Industry needs a common buying platform and far better data. Interview with Mark Boidman by Diego Vasquez. Creativity is the key to any successful out of home campaign. […]
JCDecaux in Belgium had had enough of the brush off and decided to do something about it. The outdoor company posted photos of big name marketing directors from Coke, Mondelez, Brussels Airlines, Renault and others along with their name and an email address at JCDecaux. […]
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration last night during the 2015 OAAA\TAB National Convention + Expo in San Diego, CA. […]
The Google For Work team – the business unit driving the company’s efforts in the digital signage market – did an online video presentation/hangout thingie a couple of weeks ago that went into several subjects, including a lengthy session specifically about digital signage and kiosks. […]
