Technically Incorrect: Google will know where you go, so what better way to get you to get you to shop? You're sitting back with nothing to do. You're enjoying your Google self-driving car maneuvering you at the speed limit down the highway. […]
Do You Need Quantitative Proof That Out-of-Home Media Works? The brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” showed that out-of-home truly excels at reaching consumers in the period leading up to key mobile activities like purchases, seeking or giving purchase recommendations, surfing brand-related social media, and searching online. […]
New Jersey will be among the locations where photos of two convicted killers who escaped from an upstate New York prison last week will be shown on electronic billboards. Photos and information will be displayed on 50 billboards in New York, New Jersey, Massachusetts and Pennsylvania, New York State Police said in a news release. […]
As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. […]
Network spans 950 screens in 55 shopping centres. Madrid, Spain. June 10, 2015. […]
This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park. The Fiat 500 has a rear-mounted parking assistant that lets drivers know how close they are to the car behind them. In Frankfurt, this spec was used to design an animated billboard that monitors the parking spot opposite it, assisting the individual attempting to park there. […]
The Digital Signage Business Climate Index Italy has increased by 2,69 base points from 19,99 base points to 22,69 base points. The DBCI reflects the increasingly positive current business sentiment of the digital signage industry in Italy. Over 3/4 of the polled companies are satisfied or rate their current business climate with good. […]
The collaboration turns industrial displays inside elevators into virtual windows with information layers. […]
The Downtown Denver Partnership has replaced a set of analog MallRide signs along the bustling 16th Street Mall with five big interactive stations that are collectively called IKE – short for Interactive Kiosk Experience. The project, two years in the making, turned on Tuesday. A sixth kiosk is on an adjacent street. […]
Digital messaging based on analytics is increasing, and the digital signage industry is no exception. […]
Samsung is at Retail Asia Expo in Hong Kong this week, and happily showing off a pair of new OLED displays aimed at signage applications. The more impressive of the two is a mirror OLED display panel that has a greater than 75% reflectance level, which Samsung says is at least 50 percent better reflectance than competitive mirror LCD displays out there. […]
On average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Is it any wonder investments in digital out-of-home advertising are expected to grow significantly by the year 2017? What is driving this growth? […]
I’ve had to field a lot of questions lately about in-store analytics. “What’s better iBeacons or Wi-Fi?” has been asked so often that I decided to write this post. […]
The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications. But now that more and more corporations, including Diageo and Mondelez, have tested actual web-connected products in the market, the industry is approaching the next stage of connected appliances and food packaging. […]
Even this billion-dollar industry giant has to get with the times or it will lose momentum. Their sales have been on the decline for the last three years. Since the beginning of the year sales are down 2.3 percent globally. […]
