LG Display, the world’s largest display maker by sales, pledged Tuesday to become a game-changer in the nascent organic light emitting diode market by beefing up production from the third quarter this year. “OLED is the ultimate display technology. […]
The City of Sydney wants to restrict the building of new outdoor advertising spaces and reserve 15 per cent of all ad space for its own marketing, a draft plan reveals. The Outdoor Media Association (OMA) has come out swinging against the proposal in a 159-page submission, identifying 14 issues and lobbying for a more evidenced-based approach. […]
In a move that is symbolic of bigger shifts taking place in the nature of media, the Cabletelevision Advertising Bureau is leaving the cable TV behind to become the Video Advertising Bureau. […]
The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]
Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Driven by more flexible, interactive content that helps organizations be more "cutting edge," digital signage will experience strong growth over the next two years. The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions as indicated by high satisfaction rates among users. […]
How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for live television is dwindling while the film industry remains as healthy as ever—or almost as healthy. […]
National CineMedia’s big merger with rival Screenvision came a cropper. But the movie theater ad sales power says it hasn’t missed a beat: Today, at its upfront presentation, NCM unveiled a new branding effort — it’s calling itself “America’s Movie Network.” It plans to put a face on its pre-movie First Look package: E!’s Maria Menounos will host the ad-friendly fare. […]
President Bronisław Komorowski has signed a landscape bill set to redeem public spaces from the unbridled chaos of outdoor advertising. As Alicja Baczyńska reports, the draft legislation, signed by the head of state last Friday, aims to crack down on the visual cacophony of commercial messages so far flourishing amid patchy law. […]
How would it feel if your artwork made an entire city stop in their tracks? Primesight is inviting artists, designers, illustrators, photographers and innovators from around the world to create artwork that will be displayed on the 'Ultimate Canvas’ and have their work become part of a city's visual landscape. […]
Pattison Onestop introduces Engage™ to enhance consumer engagement with Out-of-Home campaigns across its extensive network of digital and static advertising display products. […]
Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the first quarter ended March 31, 2015. First Quarter 2015 Financial Highlights. […]
