DSE 2016 Announces “Call for Speaker Proposals” (DSConnection)
D […]
digitalsignageconnection.com
Wed, May 20, 2015 at 9:55 AM
Wed, May 20, 2015 at 9:55 AM
Raw Feed & Search
Wednesday, May 20, 2015 Wed, May 20, 2015
FEPE partners with international consortium to deliver audience measurement for digital out-of-home advertising
FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
Editorial
Wed, May 20, 2015 at 12:28 AM
Wed, May 20, 2015 at 12:28 AM
16:9: Digital Signage Biggest Growth Driver For Internet Of Things Business: Report
The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff on screens. […]
sixteen-nine.net
Wed, May 20, 2015 at 12:08 AM
Wed, May 20, 2015 at 12:08 AM
Tuesday, May 19, 2015 Tue, May 19, 2015
Canadian Out-of-Home Measurement Bureau (COMB) Releases New Guides to Assist Media Buyers
Toronto -- COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. “When buyers purchase an OOH campaign from a COMB member, they are assured credible and accurate audience numbers. […]
Tue, May 19, 2015 at 11:54 PM
MediaWeek: Tomorrow’s world of DOOH advertisingt by Tim Bleakley
Interacting with a poster used to mean looking up and gawping - but digital out-of-home is changing all that. Ocean's chief executive, Tim Bleakley, picks out his favourite examples from around the globe. Digital out-of-home is going global – and advertisers are using it to showcase their most innovative work. […]
mediaweek.co.uk
Tue, May 19, 2015 at 6:38 PM
Tue, May 19, 2015 at 6:38 PM
Mark Boidman’s presentation on the state of the DOOH industry (free pdf)
DOOH industry advisor Mark Boidman of Peter J. Solomon Company (PJSC) gave this presentation at the 2015 OAAA-TAB National Convention + Expo last week. […]
Tue, May 19, 2015 at 6:22 PM
CNN Airport Network and LG Expand Transportation Digital Signage (cnnpressroom)
New Installation Underway at San Diego International; Texas Airports Also Upgraded with New LG Displays. CNN Airport Networkand LG Electronics USA today announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. […]
cnnpressroom.blogs.cnn.com
Tue, May 19, 2015 at 6:13 PM
Tue, May 19, 2015 at 6:13 PM
16:9: LG Shows Off Prototype OLED Panel That Goes Up Like Fridge Magnet
This is getting a little crazy. A decade ago you needed two guys to manhandle a 55-inch LCD or (particularly) a plasma panel into place on a wall mount. Now we learn, via OLED-info, that LG has shown off in DS. […]
sixteen-nine.net
Tue, May 19, 2015 at 4:59 PM
Tue, May 19, 2015 at 4:59 PM
16:9: Pattison Onestop Rolls Out New Big Screen To Mobile Service
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
sixteen-nine.net
Tue, May 19, 2015 at 3:18 PM
Tue, May 19, 2015 at 3:18 PM
16:9: The Furniture Mart That Ate DFW
I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough to house three Walmart Supercenters inside. […]
sixteen-nine.net
Tue, May 19, 2015 at 2:15 PM
Tue, May 19, 2015 at 2:15 PM
AdWeek: How the Ad Industry Can Be Truly Inventive (and Effective) Again
The client-agency relationship needs to start way upstream of the communications brief. Clients need to invite agencies into the depths of their business, to share all of their data and to welcome a fresh point of view on their business, marketing and communications problems. […]
adweek.com
Tue, May 19, 2015 at 2:04 PM
Tue, May 19, 2015 at 2:04 PM
For Digital Signage, All (Digital) Signs Point To Double-Digit Growth (crn)
The digital signage market is poised for double-digit growth in the next few years, says a study released by market research firm IDC. According to the study, the digital signage market will grow roughly 14 percent to 15 percent in the next five years. "My experience is that there are two levels customers are looking for with digital signage," said Tim Greene, research director at IDC. […]
crn.com
Tue, May 19, 2015 at 11:29 AM
Tue, May 19, 2015 at 11:29 AM
MediaPost: Lifetime’s ‘Marilyn Monroe’ Campaign Targets NYC Subway Riders With New OOH Technology
On May 30 and 31, Lifetime is premiering "The Secret Life of Marilyn Monroe," a new miniseries based on the best-selling novel of the same name. Now, Lifetime is working with Horizon Media, Control Group and New Tradition to introduce a digital out-of-home initiative (OOH) that transforms the New York City MTA subway, the largest transit system in the U.S. […]
mediapost.com
Tue, May 19, 2015 at 11:28 AM
Tue, May 19, 2015 at 11:28 AM
Convenience Shoppers Are Heavily Influenced By Path-of-Purchase Advertising (nacsonline)
LONDON – New research on the habits of convenience store shoppers in the United Kingdom shows that those who frequent their local corner shops are heavily influenced by the role of advertising on the path to purchase. […]
Tue, May 19, 2015 at 10:44 AM
India: Out-Of-Home sector yet to see ‘good days’ (exchange4media)
Around this period, an year back, there was a wave of enthusiasm in the outdoor sector. A new government was coming to power and, with it, a promise of economic growth, which would further lead to increased ad spending by corporate. 12 months later, the outdoor advertising industry is still waiting for the optimism to translate into something tangible. […]
Tue, May 19, 2015 at 10:40 AM