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Pimm’s Celebrates British Summer With Exclusive Thermal Activation Campaign (oceanoutdoor)

Diageo is launching an exclusive digital out of home campaign for Pimm’s through Ocean sites which activates once the weather reaches a summery 21 degrees. Planned by Carat and Posterscope, the weather activated campaign runs across a combination of 12 premium screens in London and Birmingham Thursdays to Sundays during peak commuter periods. The Pimm’s campaign runs for 10 days. […]

oceanoutdoor.com
Tue, May 26, 2015 at 3:05 PM

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16:9: Cloud down, so sign down

Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone thought it was a good idea to serve up this sign’s content live from the cloud.  Cloud down = sign down. […]

sixteen-nine.net
Tue, May 26, 2015 at 2:30 PM

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Innovators Advocate Transforming Digital Out Of Home Leaders Into Consumer Engagement Brands

Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]

Tue, May 26, 2015 at 11:23 AM

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India: Self-regulation is necessary for growth of OOH sector

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. […]

exchange4media.com
Tue, May 26, 2015 at 11:14 AM

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City Outdoor presents Northumberland Street Live digital billboards in Newcastle (pioneeringooh)

City Outdoor has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. The screens will be live in September and will compliment City Outdoor’s current digital offering. […]

pioneeringooh.com
Tue, May 26, 2015 at 10:28 AM

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Call to Action Should Remain on Screen as Long as Possible (DSConnection)

As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen. […]

digitalsignageconnection.com
Tue, May 26, 2015 at 9:26 AM

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Dave Haynes: InfoComm: Why I Go

I’m starting a series of pre-InfoComm posts about exhibitors and attendees to give readers a sense of what sends people to a steam bath or blast furnace every June. The details are here … Just to illustrate how this works, here’s my profile: 1 – How many years have you been going to InfoComm? […]

sixteen-nine.net
Tue, May 26, 2015 at 8:52 AM

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MediaPost: Programmatic Efficient, Effective, Economical

O […]

mediapost.com
Tue, May 26, 2015 at 8:33 AM

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Key Considerations to Bear in Mind When Adopting a Mobile Out-of-Home Strategy (source – LinkedIn)

Mobile and Out-of-Home are finding great ways to work together to generate trackable, measurable results. There is little doubt that out-of-home ads will be better geared towards generating mobile traffic as time goes on. When considering a mobile out-of-home campaign there are a few things that I would consider before implementing. […]

linkedin.com
Mon, May 25, 2015 at 11:37 PM

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Speaker presentations from 2015 OAAA/TAB National Convention + Expo (free downloads)

Nancy Fletcher, OAAA; Mark Boidman, Peter J. […]

oaaa.org
Mon, May 25, 2015 at 6:19 PM

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Out-of-Home Marketing Association of Canada Announced 2014 OOH Award Winners in the CPG Category

The winning campaigns are: Beverage: Labatt Breweries of Canada, Corona Extra, creative by Zulu Alpha Kilo and media by UM Food: Wrigley Canada, Excel, creative by BBDO and media by MediaCom Health & Personal Care: Novartis Consumer Health, Buckley’s, creative by Saatchi & Saatchi and media by MediaVest. […]

omaccanada.ca
Mon, May 25, 2015 at 4:25 PM

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The Real World: Posterscope’s monthly OOH ad market update, May 2015

The Real World is Posterscope’s monthly out-of-home ad market update that features the latest facts and figures, new industry developments and some great OOH campaigns. […]

slideshare.net
Mon, May 25, 2015 at 4:07 PM

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Effect of OOH on transport explored by KBH study (outputmagazine)

KBH On-Train Media has published research that shows that 48 percent of rail users have subsequently engaged with out-of-home advertising that they have seen while travelling. The study suggests that a rise in smartphone use on trains is a significant factor, with 92 percent of respondents owning such a device and ninety percent of them using it while travelling. […]

outputmagazine.com
Mon, May 25, 2015 at 4:05 PM

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OAAA: Out of Home Advertising Up 4.7% in Q1 2015

(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. […]

oaaa.org
Mon, May 25, 2015 at 2:25 AM

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Tips for negotiating OOH ad buys (medialifemag)

Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]

Mon, May 25, 2015 at 2:24 AM

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