One industry that I have found to be excelling in the digital age is out of home, or digital out of home as it is fast becoming. Out of home has evolved from tall stone obelisks in Egyptian times to posters, video screens and interactive digital screens. […]
SYDNEY: Leading Outdoor media provider, APN Outdoor, has teamed up with Maybelline NY, their media agency, Carat Melbourne and OOH specialist Posterscope, for a new head-turning, large format billboard campaign promoting the cosmetic giant’s 100th year in business. The campaign uses APN Outdoor’s premium billboard format The LUX Collection as a key part of its media strategy. […]
One of the big players in the space is Primedia Outdoor. In an interview company CEO Dave Roberts said the company has been performing very well in recent years recording, “growth in excess of 30% per annum for the last three years”. […]
Media planning software provider Telmar has named former Arbitron, Simmons, Traffic Audit Bureau and TNS exec Anna Fountas to the position of President of the Americas. Fountas will lead Telmar’s sales and client service organization in the U.S., Canada and South America to further expand usage of its core media planning system as well as applications for emerging media and data integration. […]
Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online and the trends both in North America and globally. The report comes from the Silicon Valley investment shop Kleiner Perkins Caufield & Byers. […]
The goal is to get 2,000 kiosks across 14,000 Mcdonalds locations nationwide. So you will probably be able to find a location near you with the multi-touch kiosk. The plan is to increase customization and decrease order error. […]
By Jesse Breidinger of The Coca-Cola Company. Whether in restaurants and other types of food service locations, marketers face the challenge of creating a personalized experience across the wide variety of consumers that enter their venue. […]
Beer brand Republica Parrillera Pilsen has literally erected an eye-catching billboard ad -which resembles a penis. The billboard, which looks like an erection depending on the direction commuters see it from, has been grabbing the attention of Costa Rican drivers. […]
Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]
SAN DIEGO, CA: Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as mobile shopping, mobile search, and mobile social networking. […]
Clear Channel Outdoor's Scott Wells talks real-time marketing for traditional media. I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business. […]
This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on version 4. […]
Takeaways from the Inaugural Consumer Electronics Show in Shanghai. Asia's first-ever Consumer Electronics Show had Chinese-made drones, a self-driving concept car from Audi and a robot that does the cooking. […]
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. […]
By Outdoor Plus' Jonathan Lewis (sponsored feature). The fact that we can now deliver messages quicker than press to an audience bigger than TV at a time when the audience is at their most receptive is truly revolutionary. This is only the beginning. […]
