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UK ad spend up 15.9% in Q3 2023 to £9.6BN, out-of-home up 12.9%

Higher-than-expected increase driven by search and online display.  Preliminary estimate for 2023 UK adspend upgraded to £37bn, a rise of 6.4% year-on-year. London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. […]

WARC
Wed, Jan 24, 2024 at 11:57 PM

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PPDS says its new 32in (16:9) Philips Tableaux 5150 is the world’s largest full colour ePaper display (Installation-International)

The new 32in (16:9) Philips Tableaux 5150 is claimed to be the world’s largest full colour ePaper display, which can deliver 24/7 content while unplugged and power-free. […]

installation-international.com
Wed, Jan 24, 2024 at 9:28 PM

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Sharp/NEC to present new ePaper displays at ISE 2024 (inAVate)

Sharp NEC Display Solutions Europe has launched two new models of Sharp ePaper, debuting a 13-in and 25-in models. […]

inavateonthenet.net
Wed, Jan 24, 2024 at 9:25 PM

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New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%

The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]

OOHMAA
Wed, Jan 24, 2024 at 9:24 PM

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Lufthansa uses LG’s transparent displays for in-aircraft signage (Invidis)

Aircraft maintenance service provider Lufthansa Technik and LG have been jointly developing and marketing digital signage and in-seat video solutions for passenger aircraft under the Aerq brand since 2019. In addition to small in-seat displays and an in-flight experience platform with DooH advertising management, the offering also includes LFD displays. […]

invidis.com
Wed, Jan 24, 2024 at 6:37 PM

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Why adding an outside investor might be good for your out-of-home company (Billboard Insider)

Dave Westburg, Co-Publisher, Billboard Insider, Private Equity Investor. There’s lots of private equity interest in out of home to judge from the calls Billboard Insider gets. This is the first column in a series on private equity and out of home, based on our experiences raising equity for our own companies and as a private equity investor in other out of home companies. […]

billboardinsider.com
Wed, Jan 24, 2024 at 6:36 PM

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DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys (16:9)

The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports ... […]

sixteen-nine.net
Wed, Jan 24, 2024 at 8:54 AM

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PPDS to supply FC Barcelona stadium with LED and digital signage (AVInteractive)

Philips professional displays will be seen at the rebuilt Spotify Camp Nou stadium. News of a partnership between the Philips professional display brand and the FC Barcelona stadium which is currently undergoing renovation, will be announced at ISE next week. […]

avinteractive.com
Wed, Jan 24, 2024 at 12:11 AM

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DSF Has Pair Of Networking Events Set For Next Month, Including Tie-In With Sony Road Show (16:9)

The Digital Signage Federation has a couple of networking events coming up in February, in parts of the US that don’t see snow and ... […]

sixteen-nine.net
Wed, Jan 24, 2024 at 12:10 AM

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Another supplier of ePaper signs to exhibit at ISE 2024 in Barcelona: SEEKINK

SHENZHEN, China, Jan. 23, 2024 -- Jiangxi Xingtai Technology Inc., also known as SEEKINK, a supplier of high-quality, eco-friendly electronic paper solutions for the IoT field, will showcase its latest products at Integrated Systems Europe (ISE) 2024 from January 30th to February 2nd. […]

SEEKINK · Promoted content
Tue, Jan 23, 2024 at 6:32 PM

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IAB UK’s Compass & Digital Out-of-Home: The full report (IAB UK)

The current UK DOOH market size. The outlook for DOOH. DOOH accounted for 63% of out-of-home market ad spend in 2022 , despite representing only around a third of UK OOH inventory space. […]

iabuk.com
Tue, Jan 23, 2024 at 6:24 PM

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Food brands showed increased appetite for OOH in Ireland in 2023: PML Group (Marketing Ireland)

In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. […]

marketing.ie
Tue, Jan 23, 2024 at 6:21 PM

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AI in AV: A year later (rAVe Pubs)

By Scott Tiner. The concept of AI as “sophisticated programming” will continue to further drive the integration of modern programming languages, data and AV. AI will not replace our jobs in the AV industry, but it will revolutionize them. […]

ravepubs.com
Tue, Jan 23, 2024 at 6:11 PM

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Global Chief Strategy Officer of Billups Dr. Stephanie Gutnik: DOOH is now measurable

We sat down with Dr. Stephanie Gutnik to get her views on the current state of DOOH advertising. Stephanie is probably the first and so far, the only marketing practitioner and academic on earth who successfully defended her doctoral thesis in connected TV and out-of-home advertising. […]

Editorial · Promoted content
Tue, Jan 23, 2024 at 6:10 PM

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Petition by local businesses to allow 12 new digital billboards is rejected by the City due to invalid signatures (Billboard Insider)

The City of Round Rock said no to the request after attempting to validate the more than 4,000 signatures, discovering 1,300 were found to be invalid. […]

billboardinsider.com
Tue, Jan 23, 2024 at 4:57 PM

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