DPB media has proven effective in reaching Millennials. Across 17 venues measured by MRI, approximately 4.5 out of 10 viewers are Millennials, an index of 142. Composition by venue ranges from a high of 51% of viewing in bars/pubs to 35.4% of viewing in medical offices. […]
Outdoor media provider oOh!media’s roll-out of large format digital billboards across Australia continues this week, with the addition of three massive, full-motion screens inside key, high-end mega retail shopping centres. […]
Here’s a great reference case for how graphics, fixturing and displays can be pulled together to drive a lot more impact in retail than a screen on its own can typically do. NYC jeweller David Yurman sells a collection at Saks Fifth Avenue, and has had built a custom-fabricated display as a showcase. […]
KFC has the most billboards in South Africa. Banking is the most active sector using billboards, and FNB is the most active banking brand. Eating out is the second most active category. […]
Cutter Aviation is the world’s oldest continually family-owned Fixed Base Operator (think airport within an airport) and aviation service company, with ops at eight major airports in California, Arizona, New Mexico, Colorado, and Texas. The company does a range of services for aircraft owners coming in and going out of these sites, as well as sells planes. […]
QMS has officially ‘switched on’ another landmark digital billboard this week with the launch of ‘The Valley’, an iconic Barry Parade site in Brisbane. The billboard is positioned at a major traffic choke zone on the busy three lane Barry Parade which delivers an audience of more than 1.5 million contacts per month. […]
According to a new market research report "Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), by Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020," published by MarketsandMarkets, the total digital signage market is expected to reach $23.76 billion by 2020, at a CAGR of 8.18 percent between 2015 and 2020. […]
On the way to San Francisco’s airport after a day with a client 2-3 weeks ago I stopped in at Google for a quick update meeting on what the tech giant is up to with Chrome and Chromeboxes for digital signage. […]
Long-time media researcher Anna Fountas has joined media planning software giant Telmar as president of The Americas. […]
You might think you know how media buying is done but hold on to your seats because this is changing fast, writes Jarred Cinman. Media, I’ve realised, is an area of marketing that few people, even in the industry, really understand. Beyond the industry – in the so-called general public – media strategy, planning and buying are career choices as exotic as being a particle physicist. […]
RichRelevance's recent study, "Creepy or Cool", revealed consumer attitudes towards digital enhancements to the store shopping experience. […]
OTTAWA, ONTARIO--(Marketwired) As part of Ottawa's Public Art Program and its 30 year celebration of providing public art opportunities for artists in Ottawa, the Public Art Program is partnering with Art in Transit on the cARTe blanche pilot project. […]
A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report suggesting global shipments of networked digital signage displays grew by 21.7 percent last year. Berg Insight suggests that high growth will continue for the next several years, ticking along at a compound annual growth rate (CAGR) of 18.7 percent. […]
Almost one half (50%) of shopper purchases are unplanned according to a new Shopper Study *, offering opportunities for advertisers to influence brand decisions on the path to purchase. With shoppers spending more than half their day outside the home, OOH advertising garners high attention levels with almost eight out of ten shoppers saying they notice OOH advertising. […]
Paris, France – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is filing a simplified tender offer for 12,500,000 JCDecaux shares, representing 5.57% of the share capital (as of April 30, 2015), at a price per share of €40. If the full number of shares subject to the offer are tendered, the total consideration will be €500 million. […]
