Imagine this. You walk into an airport lounge. The receptionist already greets you by your first name. […]
We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media Arts Lab made it count by winning the Grand Prix for Apple. […]
The Australian out-of-home industry’s (OOH) revenue forecasts are up again. That’s great. But sift through the positive figures and continuing technological evolution and the real story is that outdoor advertising has to become smarter, a lot smarter. […]
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. […]
What really struck me overall was that the same burning issues in DOOH globally are relevant to the DOOH Media landscape in Africa and more specifically, South Africa and the key drivers for growth in DOOH was identified as follows: Content: How do we make DOOH Media networks more relevant? Some of the opinions were that a lot of the content on digital place-based networks is boring. […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has completed – jointly with IDA S.p.a (Du Chène de Vère family) – the acquisition of the 34.5% shareholding in IGPDecaux held by RCS Media Group S.p.a. […]
By Jeff Pinc, Director, Food Services, Panasonic System Communications Company North America. While indoor digital menu boards have become increasingly common in the QSR and fast casual spaces, digital signage is expanding outdoors as well. […]
The digital displays from Toshiba Vision and TDK screens will decorate the summer sky and set the mood for the Independence Day holiday in Times Square through July 5th. […]
William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising. Eccleshare moved back to London from New York earlier this year after serving as the chief executive of Clear Channel Outdoor. […]
By Daniel Steyn of Posterscope. Two of the most common questions out of home agencies face are: What is OOH? And why do you have specialist OOH media agencies? […]
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]
Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. […]
How can digital place-based advertising be used successfully in conjunction with other media types? […]
Outdoor expenditures rose 2.9 percent in the first quarter. Growth was heavily concentrated in the Top 15 population markets and within this geographic footprint digital signage was a primary driver of higher spending. As we have commented in previous reports, digital inventory gives advertisers more flexibility when purchasing outdoor space and allows operators to earn a higher price. […]
Selling ad space on and around the railway network has become big business. Advertising for Sydney Transport is now outsourced to four separate advertising companies: APN Outdoor (Billboard and ‘cross track’), Adshel (Station platforms and concourses, including the ominous sounding‘station domination), Torch Media (train exteriors) and S&J Media Group (train interiors). […]
