The FogScreen “Ads in the Air” at Iso Omena mall in Espoo, Finland literally floats in the air for increased customer immersion. […]
This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. […]
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In the world of technology, while the pace of innovation always accelerates, true disruption simply does not come along every day. What does come along nearly every day are overblown press releases, planted advertorials disguised as editorials, fake testimonials and social media hype proclaiming the next BIG THING. […]
The Microsoft Retail Experience Center lies within the company's sprawling Redmond, Wash., headquarters. A portion of the warehouse-sized building is devoted to demonstrating how merchants can increase consumer engagement—and ultimately sales—by employing cloud services and converting the iPhone and other smartphones from devices that merchants fear into virtual sales staff. […]
Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in the process. […]
The guided tour through Munich city centre on 10 September 2015 – the first day of OVAB Digital Signage Summit Europe – will showcase a series of exciting digital signage projects. This will include Munich Central Station, which has a redesigned basement and some excellent examples of recent digital signage installations. […]
By Daniel Newman. This post is sponsored by Samsung Business. All thoughts and opinions are my own. […]
Dayparting is as old as radio and as modern as social media — and it's a key to effective digital signage as well. Whether you're scheduling radio ads for "morning drive time," time-sensitive Facebook posts or breakfast menus on digital menu boards, changing your message based on the time of day is a simple but crucial element of any communications strategy. […]
Here’s a very nice, very different take on using LED boards along highways. Instead of endless ads for lawyers and auto dealers and casinos, this vertical LED totem that just lit up in Almaty, Kazakhstan runs traffic information. The 10 mm pixel pitch unit, installed by Billboard Video LED Engineering, is 7 meters high by two meters wide. […]
The product combines the functionality of a television with built-in management software for creating personalized promotional content to increase sales and improve customer loyalty and retention. […]
A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and transparent LCDs double as doors to cubbies where you food arrives. […]
Getting something for free is fun but not all that memorable. Making that freebie into a competition, where you have to win to get the free item, turns it into a memorable experience. In Shanghai, China, KFC sponsored a cool treasure hunt where people had to go to different bus shelters and scan a QR code to get their free cup of coffee. […]
A Southern California video production company has taken over screens in McDonald’s locations throughout Los Angeles, starting a digital OOH network that tries a very different spin on dining area screen networks. […]
Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces its acquisition of 70% of Eye Catcher Media, Peru's leading advertiser in transport and shopping centres. This acquisition reinforces JCDecaux's presence in Peru, where it won the advertising concession for Jorge Chávez International Airport in Lima in December 2014. […]
