Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]
Do ubiquitous advertising like billboards, posters and banner ads lead to mental overload? American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to 'mental fragmentation'. […]
A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
Video walls are becoming increasingly visible in our world. They make big statements, capture attention and promote brands in a unique fashion. Sales and installations of video walls are experiencing record growth as customers seek a new, high-impact approach to digital signage. […]
Microsoft’s voice-activated personal assistant Cortana has been showcased across the UK in an ad campaign which reacts in real time to surroundings. Dentsu Aegis Network, LivePoster and m:united (McCann Worldgroup’s Microsoft team) have made the most of data sources and out-of-home (OOH) tech to tailor contextual, real time ads throughout the UK. […]
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. […]
For the first time since its launch nine years ago, invidis consulting will join forces with Integrated Systems Events to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. While OVAB Digital Signage Summit Europe has a new name, it will still be adhering to the same successful event structure adopted during previous years. […]
In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution. NEW YORK, /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
In 2013, 1.34 billion movie tickets were sold in the U.S. and Canada. That’s a massive, captivated audience open to your messaging. […]
NEW digital bus shelters designed by one of Britain's most famous architects Lord Norman Foster are being brought in across Edinburgh. Nine of the new-generation shelters fitted with screens that as act as advertising billboards have been installed along Princes Street, in the first phase of the development. The new digital shelters comprise 84 inch digital screens, the biggest of its kind. […]
JCDecaux, the UK’s leading Outdoor advertising company, has started rolling out premium Outdoor advertising locations across the City of Edinburgh. Marking the first phase in the development, 9 digital bus shelters (comprising 18 digital faces) have been installed along Princes Street, the main shopping street and one of the major thoroughfares in central Edinburgh. […]
Here are 6 outstanding OOH Canadian ad campaigns from 2015 so far: This campaign is a perfect example of how OOH can sometimes overlap with experiential. This ad is a typical TTC bus shelter; the only difference is there’s no entrance for the shelter. […]
Clear Channel Outdoor has partnered with the Florida Department of Transportation’s “Drive It Home” campaign, with the unveiling of the new VIP celebrity billboard. The unveiling took place during the recent press conference announcing Aric Almirola of Richard Petty Motorsports to the team. […]
What would be a really good environment to test and tweak retail technologies, and get them in front of major retailers and brands? How about a major mall in a tech hotbed, in a city few people groan about having to visit for a business trip? […]
The geeks at Engadget have put put one of Intel’s new Compute Sticks through testing, and come back with a resounding shoulder shrug. “The Compute Stick,” concludes the review, “shows that Intel can build an entirely new form of computing device, but it fails to prove why anyone would want one. […]
