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The Moodie Report: AdGroup names Primesight as preferred bidder for OOH ad operator Eye Airports

UK. AdGroup has appointed UK supplier of Out of Home solutions Primesight as the preferred bidder for AdGroup's airport advertising specialist Eye Airports. The deal, subject to successful completion, would add some of the UK’s busiest airports including London Gatwick and Manchester to Primesight’s portfolio of Out of Home advertising sites. […]

moodiereport.com
Thu, Jul 2, 2015 at 1:41 AM

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16:9: STRATACACHE Buys DOOH Ad Operator IZ-ON Media & Big Retail Footprint

STRATACACHE has acquired IZ-ON Media, the company formerly and arguably better known as PRN, picking it up in a cash deal with its French owners Technicolor. […]

sixteen-nine.net
Thu, Jul 2, 2015 at 1:40 AM

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16:9: RMG Networks Sells Off Its Airline Media Business

It looks like the last little bits of the media business built up by RMG Networks are being sold off, and RMG is now pretty much Symon Communications again, under the newer name. […]

sixteen-nine.net
Thu, Jul 2, 2015 at 1:37 AM

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Forbes: The World’s Billionnaires: #201 Jean-Claude Decaux & family

If you've passed through an airport recently, chances are you've walked by an advertisement by JCDecaux, whose images reach 1.5 billion air travelers worldwide. The outdoor advertising company's first contract was to install ads on bus shelters in Lyon. […]

forbes.com
Thu, Jul 2, 2015 at 1:10 AM

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Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood (beettv; video, 2:58)

CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. […]

beet.tv
Thu, Jul 2, 2015 at 12:54 AM

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Cannes Lions 2015: Key Adtech Takeaways (adtekr)

The 2015 Cannes Lions International Festival of Creativity took place last week (21st – 27th June), creating the renown annual buzz in the creative communications and advertising industries. So what did the festival have to offer its adtech gurus? […]

adtekr.com
Thu, Jul 2, 2015 at 12:50 AM

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Digital Signage Expo 2016, Las Vegas, March 15-18: Schedule (digitalsignageexpo)

 […]

Thu, Jul 2, 2015 at 12:43 AM

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AdAge: Most lucrative category for the Cannes Lions festival is Outdoor, with 5,037 entries

Most lucrative category for the festival is Outdoor, with 5,037 entries estimated at USD 2,585,510. […]

adage.com
Wed, Jul 1, 2015 at 5:06 PM

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OOH Brings It for the 4th (iheartbillboards)

School’s out, pools are open, the patio chairs washed down, grills fired up, and we’re JAZZED to salute old glory this July 4th! […]

iheartbillboards.com
Wed, Jul 1, 2015 at 5:00 PM

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London buses trial beacon technology for smartphone advertising (techworld)

Pilot scheme in London follows a successful six month trial in Norwich by Proxama and Exterion Media. Passengers on London buses will soon be able to receive targeted advertisements on their smartphones with the trial of beacon technology. […]

techworld.com
Wed, Jul 1, 2015 at 4:34 PM

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PRWeek: Cannes Lions 2015: The view from the editor-in-chief

The much-hyped, media-saturated Cannes Lions week is over for another year and it is easy to forget that, beyond the glittering yachts and the Yves St Laurent (apparently), the whole point of this 'international festival of creativity' is to be the showcase of the best campaigns from around the world. Is Cannes still a good pointer for the cultural zeitgeist? […]

prweek.com
Wed, Jul 1, 2015 at 4:31 PM

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Confusion at Cannes Lions (review of the press coverage; source – creativereview)

Too small? Too big? Too soon? […]

Wed, Jul 1, 2015 at 4:29 PM

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Investigation of Chinese OOH Ad Operator AirMedia Group, Inc. Announced by Glancy Prongay & Murray LLP (yahoofinance)

Glancy Prongay & Murray LLP announces an investigation on behalf of investors of AirMedia Group, Inc. (“AirMedia” or the “Company”) (NASDAQ: AMCN) concerning whether the Company misled investors regarding the value and potential sale of a portion of its advertising subsidiary AirMedia Group Co., Ltd. (AirMedia, Ltd.). […]

Wed, Jul 1, 2015 at 4:24 PM

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How to Build a Digital Signage Network (DSConnection)

I […]

digitalsignageconnection.com
Wed, Jul 1, 2015 at 1:39 PM

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Tom Goddard to speak on real-time OOH advertising at Outdoor Advertising Convention in Mumbai, July 24-25 (media4growth)

Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising In an always-on environment like today, brands are able to connect with consumers at most times while they are on the move. […]

media4growth.com
Wed, Jul 1, 2015 at 7:00 AM

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