The event will run 6:30-8:30pm at the The Georgia Aquarium and feature guest speaker Jerry Harris, Sr., Director of Exhibit Graphics & AV Services. Jerry Harris will give a live “walk & talk” throughout the facility, with a behind-the-scenes look at how the Georgia Aquarium uses its digital signage and communications technologies to enhance the visitor experience. […]
Since the last survey in March 2015 the Digital Signage Business Climate Index has declined slightly with a change of minus 8,20 base points from 59,50 base points to 53,35 base points. The current business situation has decreased slightly by 2 %. While the optimism towards the near future saw a more pronounced dip by 6 %. […]
IDC’s analysts said they considered connected digital signage, connected vehicles and manufacturing operations the three fastest-growing applications for the IoT at the present time. Digital signage use in retail outlets will grow from USD 6bn in 2013 to USD 27.5bn in 2018, a five-year CAGR of 35.7%, as retailers move to digitise their customer buying experience. […]
Speaking at the Mumbrella360 conference in Sydney, founder of Sydney-based ad agency Ted Horton said the industry's desire for creative awards has become corrupt. Likening things to FIFA's less-than-stellar reputation, Horton said: “I haven’t entered an awards show since 1991. I stopped because I lived in that world, which I call planet advertising. […]
Amscreen, Europe’s leading digital signage solutions company, announces further overseas deployment through the Jordan based firm, Screen Media Solutions. The Carrefour Group, who operates more than 10,800 stores across 33 countries, is the latest retailer to benefit from this partnership and innovative screen based customer communication platform. […]
Google will launch two Chromebox digital signage solutions for commercial application through cooperation with Taiwan-based AOpen in the middle of the third quarter of 2015, according to Taiwan-based supply chain makers. Google announced at the end of the first quarter of 2015 the cooperation with AOpen to launch the solutions. […]
According to a new analysis from Frost & Sullivan, Analysis of the Global Digital Signage Systems Market, the digital signage market earned revenues of $1.53 billion in 2014 and is expected to reach $3.23 billion by 2020. ... solely ad-supported networks are unable to sell advertisement spots and maintain the consistent flow of ad dollars. […]
What are some of the innovative content tactics being used successfully to drive and improve sales? […]
Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced. […]
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]
Canadian Tire has opened a giant new store on the south end of Edmonton, on the main road out of town south to Calgary, and loaded it up with a whole bunch of digital. The South Edmonton Common store, which opened Friday, has more than 100 digital screens, including a video wall and an outdoor hi-rez LED. […]
After my speech, people pledged support and went to the website to donate. But then something amazing happened. A campaign was created to get more people to support the cause, which was shared with the membership at www.OAAA.org. […]
The buzz about big data and the Internet of Things has started to seem more like a roar in 2015. The scope of potential devices is measured in billions, and the implications are described as vast. But what does all that IoT buzz really mean for retail marketers, and how they interact with shoppers in stores? […]
We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]
Here’s what Philips has to say about its InfoComm 2015 trade show plans, via North America Marketing Manager Stephen Shao: 1 – Why do people going to InfoComm need to put your company on their Must See list of booths? InfoComm attendees should come by the Philips booth (#4689) because we’re premiering some really cool technology. […]
