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4 lessons learned from the front line during the year of beacons in mobile advertising (source – Linkedin)

A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. […]

linkedin.com
Thu, Jun 4, 2015 at 10:09 AM

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India: Outdoor Advertising Convention returns to Mumbai on July 24-25, 2015

The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015. […]

printweek.in
Thu, Jun 4, 2015 at 9:47 AM

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The Drum: Anatomy of an Ad: Behind the scenes of Coke Zero’s ‘drinkable advertising’ campaign

When Ogilvy & Mather’s New York office won Coke Zero’s account last September, there wasn’t much time to celebrate – for good reason. The client was so impressed with the agency’s unusual ‘drinkable advertising’ pitch that they were told to go straight into production and have the campaign ready for the NCAA Final Four in March. […]

thedrum.com
Thu, Jun 4, 2015 at 9:41 AM

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Brandhouse’s ‘Discover Whiskey’ Campaign Boosted by Interactive Tasting Tables (DSConnection)

Moving Tactics Digital Impact and activation agency Sonic State partner up to make Brandhouse Beverages’ six-week roadshow a digital learning experience. […]

digitalsignageconnection.com
Thu, Jun 4, 2015 at 8:58 AM

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Why Digital Signs Are A Commercial Landlord’s Newest Secret Weapon (bisnow)

Commercial landlords are eager for the latest in tech, whether it be repositioning boring office into "creative" space (and bumping up the rents), or even stepping up their signage game. Enplug chief strategy officer Jessie Kim tells us how this relatively easy and inexpensive move can pay big dividends. […]

bisnow.com
Thu, Jun 4, 2015 at 8:04 AM

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Eye Airports launches first DOOH ads for prestigious car brands (prolificnorth)

UK airport advertising specialist Eye Airports has teamed up with two prestigious car manufacturers for high-profile advertising campaigns at Manchester Airport. […]

prolificnorth.co.uk
Thu, Jun 4, 2015 at 2:27 AM

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AdAge: Coming Soon: Instantly Shoppable Radio, Outdoor and In-Store Ads

Dan Wagner is out to change advertising and e-commerce by making even old-media ads like print, radio and outdoor instantly clickable and shoppable. And he's close to pulling it off. The CEO of U.K.-based Powa Technologies says he has 1,200 brands in North America, Western Europe and South Africa poised to use his PowaTags in ads starting this summer. […]

adage.com
Thu, Jun 4, 2015 at 2:07 AM

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Research and Markets: Digital Signage Market To Reach USD 23.76 Billion by 2010 (avnetwork)

The global digital signage market was valued at USD 14.63 billion in 2014 and is expected to reach USD 23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020. […]

Thu, Jun 4, 2015 at 1:54 AM

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Out Of Home Media Exerts Its Influence In Consumers’ Pockets First (geomarketing)

As media buyers and brands look to move more towards cross-platform advertising and away from looking at media in single siloes, out-of-home media’s connection to mobile marketing should be considered more often when it comes to an ad campaign’s initial planning phase, according to a recent study by the Outdoor Advertising Association of America. […]

geomarketing.com
Thu, Jun 4, 2015 at 1:36 AM

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Stephanie Gutnik Interviews Clear Channel Outdoor’s CMO Sarah Speake

“The endless possibilities of OOH are a well-kept secret,” said Sarah candidly. “I was gobsmacked by how out-of-home media owners worry about what their competitors are up to more than engaging consumers and competing against other media! This has historically slowed our collective ability to educate advertisers about the multi-channel campaigns we already execute. […]

Thu, Jun 4, 2015 at 1:31 AM

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MediaWeek: Digital outdoor set to overtake traditional posters in 2019, according to PwC

Digital outdoor set to overtake traditional posters in 2019. Outdoor advertisingThe UK is the digital capital of Europe and London is the core of the UK’s OOH market, thanks to large players like JCDecaux, Clear Channel, Exterion and Primesight and the innovators Ocean, Outdoor+ and Amscreen. […]

mediaweek.co.uk
Thu, Jun 4, 2015 at 1:27 AM

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Exterion Media And Telefónica UK Create New Partnership For The OOH Sector (omc)

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, is today announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. […]

Wed, Jun 3, 2015 at 5:59 PM

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FT: Chinese billboard company Focus Media set for China backdoor listing

Focus Media Holding, a Chinese billboard company that abandoned its New York listing after an attack by a prominent short seller, is set to go public again via a reverse takeover. Jiangsu Honda, a silicon rubber manufacturer listed on the Shenzhen Stock Exchange, said late on Tuesday that it would pay Rmb45.7bn (USD7.4bn) for Focus Media. […]

ft.com
Wed, Jun 3, 2015 at 5:47 PM

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“God Loves Gays” digital billboard greets Utah drivers (gaysaltlake)

A crowdfunding effort to get “God Loves Gays” billboards in Utah and Salt Lake Counties has now come to fruition, as I-15 drivers in Orem are being greeted with electronic billboards that profess God’s love for gays. “BEHOLD! God has delivered on the final goal of last year’s wildly popular God Loves Gays fundraising campaign,” “God” said on his blog, TheGoodLordAbove.com. […]

gaysaltlake.com
Wed, Jun 3, 2015 at 5:38 PM

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The power of outdoor advertising and the limitations of social media (mastheadonline)

The on the road, out of home messages can hit like a sledgehammer when a bold idea is served up in a skyline dominating powerful visual with just the right words. The visual impact and stopping power with brevity will resonate long after you’ve driven past if done correctly. Some have likened outdoor advertising to cheap television. […]

mastheadonline.com
Wed, Jun 3, 2015 at 5:29 PM

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