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16:9: CRI Carries On Ronin’s Red-Splashed Ways; Cash Doesn’t Match Burn Rate Needs For Q2

There are things you want to inherit when you acquire another company, but a penchant for red ink is probably not among them. New York-based Creative Realities in the year since it merged with Wireless Ronin is now reliably spitting out the same butt-ugly quarterly statements that followers grew accustomed to seeing when Ronin was still a thing. […]

sixteen-nine.net
Mon, Jul 6, 2015 at 5:12 PM

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Ask the Board: How Money Should Be Budgeted for Digital Signage Content

What guidelines or "rules of thumb" can indicate how money should be budgeted for content? […]

digitalsignageconnection.com
Mon, Jul 6, 2015 at 8:37 AM

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The future of OOH will be defined by innovation (campaignlive)

By Glen Wilson, MD of Posterscope. The out-of-home (OOH) advertising industry is at an exciting point in its evolution. Decisions being made at the moment could have a huge impact on both the long-term and immediate future of the industry. […]

campaignlive.co.uk
Mon, Jul 6, 2015 at 1:57 AM

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Posterscope’s monthly DOOH market update: The Real World June 2015

T […]

slideshare.net
Mon, Jul 6, 2015 at 1:54 AM

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IoT, drones and the cloud takes InfoComm to new levels

Returning pavilions for 2015 included: Audio, Digital Signage, Lighting and Staging, Security, Unified Communications and Collaboration, and the Technologies for Worship Experience. The show also featured an educational aspect with the InfoComm University sessions which included 5,600 participants. […]

whatech.com
Mon, Jul 6, 2015 at 1:15 AM

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ADMobilize says DOOH advertisers can now pay ‘per look’ (pymnts)

AdMobilize revealed yesterday (July 2) its new AdBeacon 2.0, which enables businesses to measure how customers view their advertisements in the real world. The Miami-based company also announced an additional $1.6 million in funding — reaching a total of $4.5 million since its founding in 2012 — to fuel further development of its patent-pending platform. […]

pymnts.com
Fri, Jul 3, 2015 at 10:16 AM

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Infographic and five examples of creative digital out of home advertising (fundraising)

 […]

fundraising.co.uk
Fri, Jul 3, 2015 at 7:06 AM

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The Drum: Are biometrics the next frontier for advertising?

One such example could be measuring the impact of out of home ads. For instance, measuring the effect on the heart rate of a consumer interacting with an immersive virtual reality ad. The use of biometrics to target advertising could though potentially increase the focus on privacy issues. […]

thedrum.com
Thu, Jul 2, 2015 at 5:24 PM

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Why Beacon Technology Isn’t That Smart—Yet (information-management)

The struggle has been going on for years. Brick-and-mortar stores have yet to crack the code when it comes to tracking shoppers like their online counterparts. Now, with beacon technology’s ability to not only track in-store visitors, but also send offers to their mobile devices, this segment of the retail industry has gotten a much needed shot in the arm. […]

information-management.com
Thu, Jul 2, 2015 at 5:21 PM

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DSrupted 2015 Conference Puts Focus On Real-Time Data As DOOH Content, Sept. 16, Toronto

The use of real-time data to inform, trigger, shape and be the content is the primary theme for the second annual DSrupted conference on disruptive technologies in digital signage and advertising, set for Sept. 16th in Toronto. […]

digitaljournal.com
Thu, Jul 2, 2015 at 5:18 PM

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16:9: Intel Releasing Ubuntu Linux Compute Stick; Specs Not Encouraging

If you are a digital signage propellerhead and have been looking at the Intel Compute Stick and thinking about running one with Linux on it, it looks like that won’t work so hot. ZDnet reports that a $110 Ubuntu Linux version of the PC on a stick will go on sale next week, at least in the US, but the specs are far less than those of the Windows Compute Stick. […]

sixteen-nine.net
Thu, Jul 2, 2015 at 12:16 PM

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JCDecaux wins Copenhagen’s street furniture contract (jcdecaux)

JCDecaux SA (Euronext Paris: DEC), a global outdoor advertising company, announced today that following a competitive tender, its subsidiary AFA JCDecaux has been awarded the exclusive Copenhagen’s street furniture contract, for a period of 15 years. […]

Thu, Jul 2, 2015 at 11:49 AM

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DSrupted 2015 Conference: Finalized Agenda (DSConnection)

The second annual DSrupted conference in Toronto will focus on the use of real-time data to influence digital signage content. […]

digitalsignageconnection.com
Thu, Jul 2, 2015 at 11:19 AM

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Australia: Programmatic Coming to DOOH Screens Near You (exchangewire)

Programmatic buying for digital out-of-home (DOOH) advertising has been pioneered in APAC, and is now being exported around the globe. The means of buying OOH media space using programmatic technology has been piloted in Australia for well over a year, and is about to be exported to other parts of the region; plus Europe is also on the roadmap with the launch date there imminent. […]

exchangewire.com
Thu, Jul 2, 2015 at 10:41 AM

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Digital OOH Can Play New Strategic Roles (themakegood)

Revise your playbook when it comes to Out of Home advertising. […]

Thu, Jul 2, 2015 at 9:40 AM

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