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The footprint of digital out of home (DOOH) grows ever larger with data-driven interactive campaigns (eventmagazine)

Posterscope state that DOOH brings 28% of all out of home revenues today. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide! […]

eventmagazine.co.uk
Mon, Jun 8, 2015 at 1:27 AM

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OMA looks to build Australia’s first automated out-of-home advertising platform (cmo)

The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats. […]

cmo.com.au
Sun, Jun 7, 2015 at 4:32 PM

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Ex Bloomberg exec launches a bid to buy Titan Outdoor (newindianexpress)

Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]

newindianexpress.com
Sat, Jun 6, 2015 at 1:22 AM

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Outdoor advertising outperforms other forms of traditional media, OAAA says (broadcasting cable)

The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]

broadcastingcable.com
Sat, Jun 6, 2015 at 1:17 AM

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Media360: Outdoor advertising ‘wins’ battle of big media (campaignlive)

Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]

campaignlive.co.uk
Fri, Jun 5, 2015 at 7:26 PM

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Warc: Combining audience targeting with proximity targeting can boost retail footfall by up to 35%

NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]

warc.com
Fri, Jun 5, 2015 at 5:24 PM

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DSF’s Annual Meet & Greet Events (DSConnection)

The Digital Signage Federation's Regional Councils will host Meet & Greet events with special presentations and refreshments in Chicago and Atlanta on June 9th and 10th respectively. […]

digitalsignageconnection.com
Fri, Jun 5, 2015 at 2:53 PM

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Digital Video: IAB Marketplace conference agenda June 08, 2015, New York

 […]

iab.net
Fri, Jun 5, 2015 at 10:43 AM

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Key out-of-home advertising market trends at a glance from PwC

Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]

pwc.com
Fri, Jun 5, 2015 at 1:47 AM

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Ad Market Remains Flat in April; Digital Media Surges; OOH Up (mediavillage)

According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]

mediavillage.com
Fri, Jun 5, 2015 at 1:44 AM

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xAd: making physical location play nice with mobile advertising (hottopics)

xAd says that it can use location data to show consumer intent. Anyone even vaguely familiar with the mobile ad space knows that it has a cookie problem. On the desktop web, your browser will store a tiny file – a cookie – from every site you visit. […]

Fri, Jun 5, 2015 at 1:41 AM

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Q1 2015 figures show continued growth for out-of-home ad revenue in Canada (omac)

Out-of-Home (OOH) advertising revenue rose 9.2% in the first quarter of 2015 compared to the previous year as reported by Nielsen. “There has been growth across a number of categories including tourism, retail, finance and telecommunications,” said Rosanne Caron; President, OMAC. […]

omaccanada.ca
Fri, Jun 5, 2015 at 1:37 AM

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AdAge: Unprecedented Wave of Media Reviews Is Partly Driven by Rebate Debate

Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete. When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola's business, you know the storm of simultaneous reviews is taking a toll. […]

adage.com
Thu, Jun 4, 2015 at 7:42 PM

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IAB Selects Top Media Buyers and Sellers for Digital Video Board (screenmediadaily)

Buy-Side Leadership Council to Provide Insights on the Development of the Digital Video Advertising Marketplace. NEW YORK, NY — The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today announced the center’s first Board of Advisors comprised of 19 high-level executives from blue-chip brands and leading agencies. […]

Thu, Jun 4, 2015 at 7:28 PM

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Celebrity Tweets Displayed on London Streets

The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015. […]

digitalsignageconnection.com
Thu, Jun 4, 2015 at 11:41 AM

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