By Ryan Cahoy, Managing Director, Rise Vision. Digital displays - tasked with conveying information quickly, impressing viewers, and getting attention - are up against a staggering legacy left by the clunky, proprietary systems of the past. But, the same basic principles of good design apply to digital signage more than ever before. […]
With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]
Ocean has today formally announced the opening of registration to the annual Digital Creative Competition Awards Ceremony breakfast event, on 8th October from 8.30am. Now in its sixth year, the event hosted at the IMAX, Waterloo, is an opportunity for the wider media and creative industries to gather together and be inspired by the concepts designed for brands using digital out of home. […]
Online publishers and mobile advertising companies are bracing for Apple Inc.’s enabling of ad-blocking on its mobile devices, which they say could pose a risk to their businesses. Apple’s Safari desktop browser has supported ad-blocking software for years. […]
The promise of inspiration is what draws ad agencies and graphic designers to viscom each year. Once here, they’re sure to discover the new design possibilities they’re seeking, be they printed or digital. Because the look is just as important as the message: the image, the colours, the advertising medium. […]
Register as a Delegate: With more than 290 events, Advertising Week is the premier annual event for marketing and advertising professionals with so much happening in the heart of New York City. Learn more and register here. Truth. […]
The Slovenian smart display firm Visionect is working with officials in the capital city, Ljubljana, on sets of street-level bus stop displays that use electronic paper. […]
Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by picking up on smartphone signals. […]
m/six worked closely with Clear Channel’s Play Network to develop a program that pulls live weather feeds from the National Environment Agency’s website. […]
NEW YORK, NY — In a nod to the increasing influence of mobile on the out-of-home marketplace, Kinetic Worldwide, a global leader in planning and buying out of home media, has announced a strategic hire at Kinetic Aviator, the company’s travel marketing unit. Janice Tan has been appointed as Global Head of Kinetic’s Aviator to lead the division. […]
To support the BFI’s ambitious project Britain on Film, which premiered this summer, Ocean’s nationwide portfolio of digital screens have been airing never before seen archived footage of British life. The archived clips relevant to the local region have been broadcast in London, Leeds, Liverpool, Manchester, Birmingham and Glasgow throughout August. […]
There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible. […]
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. […]
The Internet of Things (IoT) isn’t going to arrive one day with a big bang. Rather, it’s evolving through the introduction of many small connected things. That is, at least in the case of what matters to brands, agencies and marketers. […]
Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company's screen networks and people's mobile devices. XTD markets the world's first, large format, cross-track digital media and technology system designed for metro transit environments. […]
