There’s no larger driver of brand awareness than a 30x60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. […]
PHOENIX - It’s been one week since someone started firing shots at several cars along Interstate 10, and investigators have not made any arrests. Silent Witness announced Saturday the reward for information leading to an arrest in the case has been raised to $5,000. […]
Retail store owners know that the core of their business is getting people excited and having them come back from more. That means, they have to have great displays with new items always in stock continuously. In order to do so, there is a long process that goes with keeping a fresh inventory, including ordering, stocking and of course, advertising the new products. […]
One advertising agency has taken to the streets of New York to demand Apple rename the next version of its iPhone. According to Apple’s naming conventions, the next iPhone, expected to be announced on Wednesday, is likely to be called the iPhone 6s — just like the ad agency 6S Marketing. […]
The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People are on the move – more so than ever before. Much more time is spent out of home, commuting and travelling from place to place. […]
Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media' spend, have once again shown a positive increase in the first half of 2015 with spend increasing by 4% when compared to the same period last year. Overall expenditure for Out of Home (OOH) was €50.4 million across large format billboards, 6 sheets, transport, targeted media and digital OOH formats. […]
I've been in the workplace digital signage business from the beginning. We introduced our first products in the fall of 2003 that had been in development for a couple of years. Since then, I've travelled the ups and downs of developing enterprise-class digital signage. […]
By Anne Fisher, Managing Editor. As intelligent visual communications, or what has been called “digital signage” become even smarter, developers are having to manage a wider assortment of heterogeneous components. EECatalog asked Mark Boidman, a managing director at Peter J. […]
Ahead of The Drum's Creative Out of Home awards, judges Steve Parker, co-CEO at Starcom, and Rosh Singh, MD Kinetic Active, told us what brands should be doing in the out of home space to create more effective advertising. Steve Parker rsz_steve_parker-2.jpg How would you like to see brands using OOH more effectively? […]
Programmatic ad tech firm Rubicon Project on Thursday announced it has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and has tapped Rubicon to power the marketplace. It represents the first time Rubicon Project will facilitate OOH programmatic buying. […]
87 New Organizations Have Joined YTD. Warrenton, VA - The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that its year-over-year membership has increased 18% as of the end of August. […]
Ad-blocking has become an industry aimed at killing an industry (advertising) that supports an industry (media), leading to yet another industry aimed at unblocking the blocked. Advertising is trapped in a vicious Imodium/Ex-lax downward spiral. Self-interest abounds here. […]
Transcription of Finance News Network Interview with oOh!media Limited (ASX:OML) CEO, Brendon Cook. Carolyn Herbert: Hello I’m Carolyn Herbert for the Finance News Network and joining me from oOh!media Limited (ASX:OML) to discuss its first half 2015 results is CEO, Brendon Cook. Brendon, welcome back. […]
This year´s OVAB Digital Signage Summit Europe at Munich Airport will be organised by invidis consulting and Integrated Systems Events, in cooperation with OVAB Europe. This year’s summit will be the largest so far and will reflect an increasing international involvement form both speakers and sponsors. Make sure you are well informed on what’s happening. […]
TMTFactory will present its highly successful digital retail solution for FC Barcelona at the OVAB Digital Signage Summit Europe conference being held at the Hilton Munich Airport Hotel on 10-11 September 2015. FC Barcelona is arguably the most iconic club in world football and maximising revenue generating opportunities is vital for the club. […]
