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Digital Signage Tech Sales Revenue to Grow 10 Percent in 2015, IHS Says

IHS Digital Signage Industry Market Tracker reports that software revenue had its strongest overall growth in 2014, generating USD 431 million -- an increase of 21 percent over the previous year. Media players and set-top boxes (STBs) had the next largest increase of 19 percent, followed by digital out-of-home media revenue at 11 percent. […]

press.ihs.com
Tue, Jun 9, 2015 at 1:56 AM

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Australia’s outdoor advertising industry launches ‘one-stop hub’ for all buying (mumbrella)

The outdoor industry is making an aggressive push to grow its share of advertising spend with the Outdoor Media Association (OMA) announcing it is building a “one-stop hub” for buying and selling out-of-home advertising across all formats in the country. […]

mumbrella.com.au
Tue, Jun 9, 2015 at 1:54 AM

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invidis: Digital signage market in Benelux continues the positive trend

The Digital Signage Business Climate Index (DBCI) in Benelux has further increased since the last poll in January. The Index grew from 71,43 base points by 3,57 points to reach 75,00 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Benelux. […]

invidis.de
Tue, Jun 9, 2015 at 1:13 AM

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The Guardian: What if Cannes Lions celebrates the worst, not the best of advertising?

The ad industry’s disconnect from consumers is epitomised by the festival, where we toast an industry that’s in love with technology and itself, not people. One of the oddest things about advertising is our continued focus on ourselves and not the general population. […]

theguardian.com
Mon, Jun 8, 2015 at 5:35 PM

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How Contextual, Real-Time Data Drives DOOH Ad Campaign Screens (screenmediadaily)

DOOH Ad Campaign Adapts Screen Message Using Real-time Audience and Location Data. UNITED KINGDOM — Cortana, a voice-activated personal assistant from Microsoft, and direct competitor to Apple’s Siri, has launched an ambitious digital out-of-home (DOOH) ad campaign that combines real-time audience and location-based data to generate relevant, dynamic screen content. […]

Mon, Jun 8, 2015 at 3:31 PM

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16:9: Signagelive Develops Reseller Ties With Google

UK-based CMS Signagelive has announced closer ties with tech giant Google through its reseller-centric Google for Work program, getting formally accredited as a “Partner.”  Signagelive is in the program’s Technology Track, identified as being “for partners who create products and solutions that complement, enhance or extend the reach or functionality of Google for Work and Education products. […]

sixteen-nine.net
Mon, Jun 8, 2015 at 3:11 PM

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16:9; NEC’s DOOH Ad-serving Software VUKUNET Now Running on 100K-Plus Digital Signage Players

NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. […]

sixteen-nine.net
Mon, Jun 8, 2015 at 2:27 PM

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JCDecaux has been awarded the Bus Body Advertising Concession in Hong Kong by NWFB and Citybus

Starting from 1 July 2015 for a period of five years, these contracts cover 1,640 double-decker and single-decker buses across 192 routes. Paris, – JCDecaux SA (Euronext Paris: DEC), a global outdoor advertising company, announced that, following a competitive tender, it has been awarded the contracts for the exclusive bus body advertising concessions in Hong Kong. […]

Mon, Jun 8, 2015 at 12:28 PM

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3 Digital Signage Content Strategies to Generate Immediate Sales (DSConnection)

K […]

digitalsignageconnection.com
Mon, Jun 8, 2015 at 11:28 AM

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16:9: How Live Data Delivers 9,640 Different Digital OOH Ad Messages

Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]

sixteen-nine.net
Mon, Jun 8, 2015 at 10:16 AM

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DOOH Campaign Case Study: TPN Helps Bank of America Promote Mobile Check Deposit (DSConnection)

TPN created unique channel content for Bank of America that promotes a powerful mobile banking feature in order to help spread the word about convenient banking options. […]

digitalsignageconnection.com
Mon, Jun 8, 2015 at 9:30 AM

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10 Rules for Creating a Local Indoor Digital Ad-supported Network (DSConnection)

Follow these tips to develop your own playbook for starting a successful indoor digital advertising network. […]

digitalsignageconnection.com
Mon, Jun 8, 2015 at 8:52 AM

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MediaPost: Smartwatch ad market predictions by Juniper Research

A new study from Juniper Research has found that advertising spend on smartwatches will reach USD 68.6 million by 2019, up from an estimated USD 1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena. […]

mediapost.com
Mon, Jun 8, 2015 at 8:50 AM

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Coming Soon: More Freeway Advertising in Downtown LA (citywatch – billboard opposition)

BILLBOARD WATCH-The Chinese developer of the Metropolis project now rising beside the 110 Freeway in downtown LA might be excused for wondering why there’s any fuss over its bid to exempt the billion-dollar retail, hotel and condo complex from a state law forbidding commercial advertising visible to freeway traffic. […]

Mon, Jun 8, 2015 at 8:16 AM

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HuffPost: How Titan plans to transform NYC’s phone booths into high-speed Wi-Fi hotspots

"We were so excited to win the city contract," (in November, 2014) Etherington said, "not only does the city pay nothing for all this sharp technology, but they've been guaranteed $500 million over the next 12 years with a three year option to extend. Just to give you an idea of the projected numbers involved, the entire Out-of-Home ad market is estimated at $5 billion. […]

huffingtonpost.com
Mon, Jun 8, 2015 at 3:27 AM

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