Stephanie Gutnik of digital signage software maker BroadSign interviewed at DSE 2015 (video, 10:25)
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youtube.com
Wed, Jul 15, 2015 at 7:34 AM
Wed, Jul 15, 2015 at 7:34 AM
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Wednesday, July 15, 2015 Wed, Jul 15, 2015
Yahoo is plastering US cities with billboards that are the exact opposite of its previous marketing flop
Yahoo is not letting bad memories deter it from an outdoor marketing blitz. The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets. The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days. […]
businessinsider.com
Wed, Jul 15, 2015 at 1:18 AM
Wed, Jul 15, 2015 at 1:18 AM
OOH ad company AllOver Media acquires kiosk ad network Prime Point Media (benzinga)
AllOver Media, Inc. (AOM) is the largest alternative out-of-home advertising platform in the United States. The acquisition of Prime Point Media expands AOM's presences in high visibility kiosk advertising at more than 23,000 urban kiosks nationwide, including 340 military base locations. […]
benzinga.com
Wed, Jul 15, 2015 at 1:12 AM
Wed, Jul 15, 2015 at 1:12 AM
Digital Signage Federation: July 29 Hangout to Address NFC, BLE & Beacon Technologies
The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months! […]
Wed, Jul 15, 2015 at 12:54 AM
Tuesday, July 14, 2015 Tue, Jul 14, 2015
TouchTunes Joins Digital Place-Based Advertising Association (DSConnection)
The largest in-venue interactive music and entertainment network in North America has become the latest addition to the trade organization's membership ranks. […]
digitalsignageconnection.com
Tue, Jul 14, 2015 at 1:42 PM
Tue, Jul 14, 2015 at 1:42 PM
Cineplex Digital Solutions Helps Renovate Flagship Scotiabank Branch (DSConnection)
Cineplex Digital Solutions installed several large video walls to enhance the customer experience and acquire new customers, targeting young professionals and students that would pass through the branch using the subway line. […]
digitalsignageconnection.com
Tue, Jul 14, 2015 at 8:57 AM
Tue, Jul 14, 2015 at 8:57 AM
16:9: Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network
Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]
sixteen-nine.net
Tue, Jul 14, 2015 at 7:13 AM
Tue, Jul 14, 2015 at 7:13 AM
16:9: LED Signmaker Watchfire Acquires Digital Signage Software Co Aerva
LED signmaker Watchfire Signs has acquired digital signage software firm Aerva, in a deal that closed early this month. Based in Danville, Illionois – west of Indianapolis and south of Chicago – Watchfire builds large-format outdoor LED boards, servicing everything from media companies to schools and communities. […]
sixteen-nine.net
Tue, Jul 14, 2015 at 6:30 AM
Tue, Jul 14, 2015 at 6:30 AM
MediaPost – IoTDaily: Millennials’ Beacon Reach: 38% of Moms, 20% of Women
Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps on their phones, according to a new tally. The key is that the apps the moms have are actively being used for shopping, according to the study by beacon shopping platform InMarket. […]
mediapost.com
Tue, Jul 14, 2015 at 2:09 AM
Tue, Jul 14, 2015 at 2:09 AM
Clear Channel: solving the out-the-home advertising effectiveness measurement problem (hottopics)
A central problem within advertising is how to measure out-of-home advertising's effect on consumer habits, an issue Clear Channel CMO Sarah Speake is now ready to tackle. You pass them everyday: some will pique your interest, others you’ll simply ignore; out-of-home advertising can be fickle like that. […]
hottopics.ht
Tue, Jul 14, 2015 at 1:57 AM
Tue, Jul 14, 2015 at 1:57 AM
Trends and Opportunities in the New Retail Landscape (zacks)
The retail industry has evolved drastically in accordance with dramatic change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy with numerous shopping mediums, like in-store, online, mobiles, social media and so on, at their disposal to influence their purchasing decision. […]
zacks.com
Tue, Jul 14, 2015 at 1:54 AM
Tue, Jul 14, 2015 at 1:54 AM
OAAA Webinar: The Power of Digital Billboards, July 22, 2015
Digital billboards have become part of the OOH landscape in many markets across the US generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard ads standout just as much, if not more than, online and TV ads. […]
Tue, Jul 14, 2015 at 1:54 AM
Digital Signage Federation Announces Educational “Hangouts”
The educational program featuring panel discussions with industry professionals is now available July through November, 2015. […]
digitalsignageconnection.com
Tue, Jul 14, 2015 at 1:52 AM
Tue, Jul 14, 2015 at 1:52 AM
After launch of new ad platform, TouchTunes joins DPAA (DSToday)
The Digital Place Based Advertising Association today announced that TouchTunes, which it said is the largest in-venue interactive music and entertainment network in North America, has become the latest addition to the trade organization's membership ranks. […]
digitalsignagetoday.com
Tue, Jul 14, 2015 at 1:50 AM
Tue, Jul 14, 2015 at 1:50 AM
Monday, July 13, 2015 Mon, Jul 13, 2015
Police Using Billboards to Catch Criminals (oaaa)
New technology is helping police catch wanted criminals. […]
oaaa.org
Mon, Jul 13, 2015 at 8:00 PM
Mon, Jul 13, 2015 at 8:00 PM